Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Communication Strategy, Creativity, Culture, Education, Experience, Insight, The Kennedys Shanghai
As many of you know, I spent 5 years trying to pass a bunch of teacher qualification so I could one day be a lecturer at MIT.
It should have taken 2.
And while I [eventually] passed and have done the odd lesson here and there, the reality is I find the whole thing very difficult.
Part of that is because I’m a bit thick, part of that is because the students I’ve worked with are ridiculously smart [one is 21 and re-engineering the pace maker for fucks sake] … but the other part is that so much of the ‘higher education industry’ seems to be focused on teaching, rather than on helping students learn.
Of course, both of those are interconnected, but for me, it’s about the core motivation.
If it’s about ‘teaching’ … then your focus is communicating the curriculum within the time allowed.
If it’s about ‘learning’ … then your focus is on enabling the students to grasp concepts that they can then use with their own free will.
I am absolutely in the latter camp, which is why I’ve found MIT a bit of a struggle and why I’ve found The Kennedys such a joy.
Of course it doesn’t help there are systems in place where the students ‘grade’ the teacher.
Seriously, how stupid is that?
I appreciate there’s some bad teachers out there, but to give students the authority to pass judgement based on their experience is ridiculous.
Of course, in a perfect world they would be able to do this objectively, but as we all know, so much commentary these days is from a subjective point of view so you could be a great teacher who is given a bad grade by students simply because you didn’t give them the grades they desired because they didn’t warrant them.
Now I’ve made a distinction between higher education and more junior – but that’s not to say they don’t suffer the same issues – but the reason I write this is because of that article at the top of this post.
Despite the author inferring they found it educational and inspirational, I’m not sure that approach would be allowed today.
I appreciate it is fairly radical, but handled correctly, it not only helps students learn, but it opens a debate that would help them truly understand.
To me, that is what education is about …
Giving students the tools to challenge, destroy and liberate stuff … because if we don’t give them that, what hope has society to move forward, let alone stand up against those who wish to do us harm?
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Brilliant Marketing Ideas In History, Cars, Creativity, Culture, Cunning, Daddyhood, Entertainment, Experience, Happiness, Insight, Marketing, Mum & Dad, Parents
I’m a husband.
And a father.
I supposedly hold down a senior job at a highly respected company.
I have responsibilities … mortgages and a bunch of other things ‘older people’ should have.
And yet despite all that, when I saw this ad for Hot Wheels, I totally got what they were saying.
Oh Hot Wheels.
When I was a kid, they were the toy cars to have.
Matchbox made the practical but Hot Wheels made the sexy.
The souped up.
The ‘fuck, that looks cool’.
Kids who were good at maths would play with Matchbox but kids who could play the guitar would have Hot Wheels.
I must admit, I am shocked at all this emotion coming out of me despite the fact I haven’t bought – or played with – a toy car for at least 36 years. And that’s why I love this ad so much, because in an instant – and without showing any product whatsoever – I get it.
I totally get it.
Given this ad appeared on a motorway, I am assuming Hot Wheels actually want to target people like me.
Their goal being to awaken my memories of their brilliant toy cars and introduce my kids to them.
It could be because a while back I read Hot Wheels was a billion dollar company under threat.
Not from other toy car competitors, but because parents didn’t know how to play toy cars with their children. Especially Mum’s with boys.
[Don’t call me sexist, this is what they said]
Whatever the truth is, this ad worked for me.
It not only reminded me how much I loved Hot Wheels, it made me want to play with them with Otis. Which all goes to show that while the features of a brand can be copied, it’s spirit and values are always unique.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Brilliant Marketing Ideas In History, Comment, Crap Products In History, Culture, Cunning, EvilGenius, Experience, Innovation, Marketing, Marketing Fail
So a while back I saw this weird looking thing being advertised everywhere.
It’s that thing at the top of this page.
At first, I was captivated … it looked like the ultimate gadget.
And then, on closer inspection, I realised it literally did nothing.
That’s right …
Just a bunch of buttons and balls to press, roll and click.
Seriously, who would need this shit?
People with game controller addiction?
People with pen clicking obsession?
People with nothing better to do?
And then I saw the manufacturers had created this terrible video to help explain things …
Look, I know the ‘fidget cube’ is relatively cheap … but contrary to the video’s claims, ‘fidgeting’ is not actually an addiction and so you have to ask if people really need something like this over – say – ‘tapping their foot’ repeatedly.
So I bought one.
And you know what … it’s fucking amazing.
I know … I know … my taste is hardly the barometer for mass acceptance, but remember, I am saying positive things about something that literally has no wifi, bluetooth or web access and I’m a guy that has bought robot balls and a mug that will digitally tell me what I’m drinking even though I CAN TASTE WHAT I AM DRINKING.
I’ve bought loads of them now.
In multiple colours.
And while that may make me look a fucking idiot, the fact is there’s a valuable lesson in all this.
No, it’s not that ‘Rob spends his money on tat’ [though that is also a learning] it’s the fact that if someone had told me about it, I’d have dismissed it as ridiculous.
An over-engineered solution to a problem that isn’t really a problem.
And yet the reality is, I didn’t just buy it … I use it all the time and I truly feel it has helped me focus more.
I know that sounds mad and I swear I have no commercial interests in it … but on top of everything, it reinforced a lesson I have continually pushed upon The Kennedys, which is never kill an idea until you’ve tried it.
Not just because you may find it actually could end up being something awesome, but even if it doesn’t, it often opens up doors of opportunity you never would have seen before.
The older I get, the more I realise ‘try before you kill’ is one of the most important lessons you can learn.
Especially for planners.
Especially for planners who want to help create something that can change something.
Even if it ends up being something people ridicule.
Until they try it.
Filed under: Attitude & Aptitude, Corporate Evil, Culture, Embarrassing Moments, Experience, Management, Perspective
Years and years ago, I worked temporarily for a small company in Australia.
I hated it but I needed the money so each and every day I went there to destroy my soul.
I was not the only one.
So one day, this company announced they’d hired some specialists to help build trust between us all. The irony was there was already a lot of trust between us, it was the management we thought were dodgy bastards.
So off we go to some hotel where we are subjected to all manner of inane and condescending bullshit, when one of my colleagues announced …
“For this to work, we have to trust your bosses aren’t stupid and you’ve failed in achieving that”.
Within 2 seconds, pandaemonium happened and for all intents and purposes, we rebelled and all went to a coffee shop.
Of course management weren’t happy and a few people were fired and a lot of people were given written warnings – and while I am a big believer teams being built on trusting each other to help each other – that comes from the everyday environment, not some totally unrealistic experience in some nondescript hotel room outside of an industrial estate.
Half of the time the reason for doing it is simply for the management to say ‘they’ve spent money on training’ … which is VERY different from actually training … but none of this matters, because the only reason I’m telling this story is so I can justify showing this clip.
Filed under: Agency Culture, Attitude & Aptitude, Communication Strategy, Creative Development, Creativity, Culture, Experience, Insight, Marketing, Perspective
So a few weeks ago, I talked to The Kennedy’s about something that rarely gets talked about … and that is there’s times where the creative process feels like a battle.
Sometimes it feels like you’re fighting your colleagues … sometimes it feels like you’re fighting your clients … sometimes it feels like you’re fighting yourself … but here’s the thing, it’s absolutely OK to experience these things because in my experience, nothing great happens if there hasn’t been tension along the way.
Of course there’s a point where decisions and directions have to be made and everyone needs to unite behind an idea to make it sharper and push where it can go [which should happen once you’ve tried stuff rather than just talked about the theory of it] but the fact remains nothing worth doing can be achieved without some scars and frustrations along the way … so rather than hide from it, embrace it.
8 little things that can ensure it’s only a momentary battle, not a bloody war …
1. Focus on the idea not your ego.
2. Try things, don’t just talk about them.
3. Be passionate but never be personal.
4. Remember everyone wants the same thing.
5. Hear feedback as help, not attacks.
6. Listen before you speak.
7. Rally behind decisions.
8. You can tell when the work was fun to make.
It has taken me almost 30 years to learn these things, but the difference it makes is huge – both to your personal fulfilment and the work you get to be a part of.
Of course, for it to work, everyone needs to understand this and practice it* … but when they do, more often than not you come out of it with something you’re all excited and proud of, which is what it’s supposed to be and why this industry – when it’s good – is very good indeed.
Don’t worry, I won’t be writing any more semi-professional posts for at least 1000 years.
* It hopefully goes without saying that stuff like having a great brief, a great team and a fair amount of time to explore possibilities [etc etc] has already been accounted for.
Filed under: Attitude & Aptitude, Culture, Experience, Management, Planners, Planning, Ros, Wieden+Kennedy
So today is a happy/sad day for me because I wave goodbye to my wonderful colleague Ros.
I’ve had the distinct pleasure of working with Ros for the last 2 years and I can honestly say, every day has been memorable.
OK, so part of the reason for that is that apart from being very talented and passionate, she is one of the most inappropriate people I’ve ever met … and let’s face it, I know a hell of a lot of inappropriate people.
Even more shocking is she is from the land of ‘nice’ … Singapore. What the fuck?!
And yet, despite her incredibly tasteless jokes, her excellent range of swearing and her ability to start a client presentation with the words, “don’t judge us before you’ve heard us” … she is a fantastic human being and a wonderful planner who everyone – even the clients she [cheekily] berates – love.
I’ve adored every moment I’ve either worked with Ros or watched Ros in action and nothing gives me more pleasure than seeing her continue her exploration of what she is capable of doing and being. Even more so that she’s taking her fiancé – and Wieden colleague – Hiro with her.
[The man I saw her sheepishly walk out from behind a bush on Wieden’s rooftop garden with]
So to 72&Sunny Amsterdam, look after her … and by that I mean don’t turn her into a happy, positive person because apart from the fact that would mean you’re into ’brain washing’, it would also mean you’re stopping her be as brilliant as she can be.
Thank you for everything Ros, I’m super proud and excited for you.
Filed under: Attitude & Aptitude, Comment, Communication Strategy, Experience, Management, Media, Perspective, Standards
Many of you may have already read this, but a while back, Politico magazine wrote a long – but fascinating – article about the moment George W Bush heard about 9/11.
What makes it especially interesting is they talk to people who were with him that day … from his Chief Of Staff, to his security detail to journalists to the pilots of Air Force One and the F-16’s sent to further protect the plan.
It is an amazing insight into one of modern histories most defining moments as well as being a wonderful lesson in how to give direction to chaos rather than letting chaos direct you.
You can read it here.