The Musings Of An Opinionated Sod [Help Me Grow!]


Kevin Chesters On Who To Waste Your Time On …

Yes, it’s another Kev Chesters influenced post.

However, where yesterday was on the power of eating a Viennetta with a teaspoon, this is a bit more intellectually valuable.

Just.

To be fair, Kev didn’t even write this, but I saw him post it and I thought it was great … albeit I doubt anyone really thinks this intensely about who they classify as a friend. Which might be the reason we get let down by so many of them, ha.

I remember years ago reading a story about the guy Mr Big – from Sex & The City – was based on.

He had been diagnosed with cancer – terminal cancer – and he talked about how, or more specifically, who he chose to spend the limited time left with.

In essence, he drew a giant dart board and placed him at the bullseye. From there, he systematically plotted where all the people in his life were, in relation to the centre.

Anyone outside of the core ring was told that as much as he appreciated them and knew they would like to see him, he was going to spend his remaining time with others – the ones closest to the bullseye.

It might sound harsh but nothing focuses the mind like limitation of time and when you think of the amount of energy we spend/waste on individuals or activities that are really nothing more than ‘playing the game’ rather than being emotionally fulfilling, maybe this is something we should all be thinking about doing.

Which leads to the piece Kev wrote.

I don’t know if I’d ever practice it, but it’s an interesting way to evaluate things …




It Truly Is A Hard Life If You Want To Buy This …

Look, I love Freddie Mercury.

I love the song – and video – this outfit comes from.

And I certainly love the story behind why he wore this outfit to his godson’s birthday.

Especially as when I posted about it, Mack – Queen’s producer – and his son, the godson in question, got in touch with me about it.

But as much as my fashion sense is that of a blind caveman and I have a big birthday fast approaching – so big that I will be at the age where I should basically not give a shit about absolutely anything – even I would not buy or wear any version of that outfit that is currently available via a Facebook retailer which begs the questions:

Who would?

And why?



Best Of The Best Or The Least Bad?

Today I’m judging the Effies.

Oh awards …

I’ve written so, so much about them in the past.

Like here. And here. And here. And here.

I must admit, I am intrigued to see what they are going to be like in the UK.

Will they be a celebration of insightful efficiency or will they be like I experienced too many times in Asia, a stream of consciousness that just rumbles along till they think they have explained how they got to their idea and how they have proved it worked.

I guess we shall see later today.

I really, really hope they are good.

Not just because the Effies have always had a standard they’ve lived up to, but because it will give me faith the industry still has fight in it to do things right.

In my time in the UK, I’ve read a bunch of planning documents/portfolios/resumes that have been more about packaging.

Repeating a client brief in a way that has been ‘sexed up’.

Superficial.

Executional.

Literal.

There are a bunch of reasons for this.

Part of it is the lack of training agencies give their strategiests.

[Hence why we started the School of Strategic Arts]

Part of it is the huge amount of freelance planners out there who are doing exactly what they are asked because they are fighting for their livelihood.

And part of it is because of the client/agency remuneration deals which means planners are giving too little time to explore the best outcome to the problem they face.

Planning has a valuable role to play in effectiveness.

Planning has a valuable role to play in creativity.

But it needs to be allowed to do it to make it happen … so here’s hoping we see the best of what it can do today, because the Effies is not just important for the people who win, but for what the industry needs to get back to being.



Be So Good They Can’t Ignore You …

So this post is about Queen.

The band, not her royal highness.

Do I need to call the Samaritans for you now?

Anyway, as many of you know I’m doing a weird, long-term, creative project with a famous Rock band.

As part of that, their management connect me to all manner of weird and wonderful people and recently, they arranged for me to talk to someone who knew Freddie Mercury.

I should point out, him knowing Freddie was not the reason they connected us up, but it soon became the reason for me.

I couldn’t let such an opportunity pass and so after our chat about the task in hand, I told him I was a huge Queen fan and that I’d heard he was a long-time friend of Mr Mercury.

I was over-the-moon when he started telling me some personal anecdotes about Freddie, but there was one thing he mentioned that particularly grabbed my attention.

According to him, part of Freddie’s brilliance was that he was a ‘high class problem’.

He used those exact words.

What he meant by that was Freddie would never allow his issues or ideas to be ignored or fobbed off – by band, management or record company – because they knew if he had a problem, he would not let it pass until it was discussed or dealt with.

The reason I found this fascinating is that we now live in a time where more and more companies value ‘colleague complicity’ above all else. Where anyone who has a different opinion – especially a different opinion to management – is seen as the enemy, even tough in many cases, the motivation behind the challenge is simply a desire to have a better understanding of the viewpoint or wish to help the company achieve at a higher level.

With that in mind, I think it should be the goal of everyone to be a high class problem. It might be hard, it might be met with resistance – but if you are doing it for the right reasons, it’s the right thing to do however, as Mr Mercury’s friend told me, you better have earned the right to be that way or you end up simply being a “dickhead diva“.



Groundhog Day …

Happy 2019!

I hope you had a fantastic time with loved ones.

I also hope 2019 is a very special year for you all, for all the right reasons.

While I’ve been back at work for 3 days already – which were spent in bloody Miami – I have to say I had a wonderful time, even if I didn’t get as many gadgets as I hoped I would.

That said, I’m not making any plans for the year ahead.

I’ve seen too many best intentions get ruined before the end of the first week of a new year to fall into that trap.

But it’s fair to say I do have some hopes for 2019.

Some are professional, but most are mainly personal.

More than that, they’re personal because it involves people I love rather than for myself.

I know … I know … who the hell am I?

The reality is I’m doing OK.

That doesn’t mean I don’t still have a huge drive to go further, but right now, my hopes are for others for the year ahead.

Of course the main people I’m focused on is Jill and Otis.

In September Otis will start ‘proper school’ and we just hope he gets into one that follows the values his Mum and I believe in. We never realized finding a school for him would be so hard … but when you don’t want to go private, don’t want religious associations and don’t want the focus to be so academic his creativity is impacted, I guess it was never going to be easy.

So we have our fingers crossed and will deal with whatever happens.

Which is why I am also focused on Jill.

As much as Otis has impacted my life in so many wonderful ways, it’s Jill who will experience the biggest change once he goes to school.

It’s Jill who has stayed with him throughout his formative years.

It’s Jill who has spent the days with him every week, playing and educating and just generally looking after him.

Their bond is a beautiful thing to witness and I know she feels being a mother has been the most fulfilling thing she has done in her life.

So now what does she do when she leads him to the next stage of his life?

Of course there will still be loads they do together, but I want to give her the backing to find something that fulfills her, whatever that may be.

I know it won’t be the same as helping raise our bundle of energetic joy 24/7, but I am excited to see what she will do.

She is extremely talented, creative and compassionate – and while I know she doesn’t want to start her amazing cake company again – we have discussed some things that she is excited by and I’ll be backing her all the way for whatever she chooses.

I say this because I recently saw the photo at the top of this post.

It’s a photo of Queen drummer, Roger Taylor, looking at the Freddie Mercury statue he has at the bottom of his garden.

The statue that was on top of the London theatre when their musical, We Will Rock You, was performing.

I have to say, I found the photo very poignant.

Apart from the fact it’s wonderful he wanted to keep the statue of his old friend – I can’t imagine what it must be like to see it every day.

Does he look at it and think about all the amazing things they did together?

Does he look at it and mourn the loss of someone he loved like a brother?

Does he look at it and feel the sadness of memories he will never experience again?

Growing old has many benefits – including not giving a damn what others think of you – but it can also act as a bitter pill when the things around you … the things you brought into this world … start taking on a life of their own.

At these points you can either sit back and focus on the change or lean in and explore the possibilities.

For the past 30 years of my professional life, I’ve been fortunate to always embrace leaning in to the possibilities – possibilities that has seen me live around the World and meet an endless stream of wonderful, creative individuals.

While I have no intention of stopping that approach to living, I do want to make sure that in 2019, Jill gets the drivers seat because apart from her generosity in letting me do so much of the steering, the reality is she was the one who helped us navigate to where we currently are so I know by handing over the driving to her, she will go to somewhere wonderful and fulfilling and no one I know deserves it more.

She’s the best thing that has ever happened to me.

So happy 2019 to all … I’m excited to see where we all end up in the next 12 months, even if my blog posts will continue to bring the excitement of possibility down to a slow, painful crawl.