The Musings Of An Opinionated Sod [Help Me Grow!]


Moore’s Law Won’t Be Law For Much Longer …

Moore’s law – created by Gordon Moore, the co-founder of Fairchild Semiconductor and Intel – states that computer power will double every two years at the same cost.

Since he said this in the later 60’s, he’s been proven right, but having listened to a professor of computer engineering on the radio last night, it appears it’s coming to an end.

The reason I am saying this is because to prove his point, the Professor said 3 things that have blown my mind.

1. The iPhone has 4 billion transistors in it. FOUR BILLION.

2. There are now more transistors in the World than their are leaves on all the trees across the entire planet.

3. Some transistors are so small – separated by a distance of just 14 nanometres (nm) – that they are invisible. And when I say invisible, I mean it because they are smaller than the wavelengths of light human eyes and microscopes use.

What I loved about the talk the Professor gave wasn’t just his ability to articulate the incredible journey of innovation that the tech industry has been on for almost 50 years … nor was it his view that this rate of innovation was going to be impossible to maintain given the micro scale the industry is already operating at … it was that he felt this obsession with precision was stopping craftsmanship to flourish.

Now I must admit, my initial view was getting 4 billion transistors into an iPhone would be the ultimate demonstration of craftsmanship, but no … this Professor was saying that in our quest to automate our lives, we are doing it at the expense of celebrating and expanding human skills.

For him, craftsmanship is when a human manufactures a product by hand … they use dedicated human reasoning to work out the kinks during production to make a high-quality, functioning piece.

These pieces attract and inspire those around them, attracting more people to both value the products and want to create the products, helping humanity both evolve and appreciate what we are capable of creating and becoming.

Now of course we could say computers have done a similar thing, but this Professor was saying ‘perfect precision’ was overshadowing ‘human precision’ and while there will always be a need for technology to do heavy lifting for us, humanity is at its best when it is can satisfy and appreciate what we as a species can do and right now, we are outsourcing that to technology.

It’s an interesting argument – especially when you think of what so much of this new era of tech is being used to do from a human interaction perspective – but ultimately I believe the argument is that if we don’t get back to teaching tech what to value, then tech will start teaching us.

It already is.

In their quest to get AI accepted in households, many companies are building applications to cater for the lowest common denominator of needs. The low hanging fruit, as it were. Now that would be fine if they then evolved their offering, but as this is a fierce, commercial race, I am pretty sure most companies will end up focusing on trying to automate as many simple tasks as possible in a bid to show their ‘usefulness’ which means over time, they are educating us to value speed over quality, convenience over experiences, virtual over reality and information over understanding.

Some might think that is OK, but as Andy said in a comment a few weeks ago, the implication are frightening …

“The fucked thing about all this tech assistance isnt that its making us lazy, its that its making us selfish and dismissing anyone or anything that doesnt do what we want immediately. The arts are going to be fucked over by this shit till people work it out and by then it will be too late or they just wont care.”

Don’t get me wrong, I love tech.

I love what it does and I love what it has allowed us to do.

And it goes without saying I love that it has helped me satisfy my love of gadgetry.

But if this is all at the cost of humanities appreciation of humanity, that’s quite a price to pay which is why if the end of Moore’s law means we get to teach values to tech rather than have tech teach us our values, then I for one am all for it.

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One Of The Best Things In The World Was Born This Day In 1976 …

I’m writing this from Berlin where it is already the 15th June.

This is important because today and tomorrow are the birthday’s of 2 of the most important people in my life.

My beloved wife, Jill.

My beloved best mate, Paul.

While I’m sure they’re happy I’m in Europe on their special day, I know I cannot imagine my life with either of them not in it, which is why I want to mark the occasion with this post.

[Which is also cheaper than a present, despite the fact I’m sure being away from them on their birthdays is the best present of all]

Paul has been there since 4 days after I was born.

Causing me trouble, mischief and immense amounts of laughter.

Literally pretty much every memory I have in my life involves him.

Every. Single. One.

From first days at pre-school, school and college.

Concerts, booze and accidents.

Girls, games and gigs.

You name it, we have shared – and been there for each other – at every significant high and low in life.

Whether that’s being a shoulder to cry on or a person to point at and laugh ourselves stupid at.

Plus he is the only other person I knew when I was growing up that had a Philips G7000.

Paul is, quite simply, someone I absolutely and wholeheartedly regard as family.

Truly.

I am a better and happier person for him [and the wonderful Shelly] being in my life.

So to my dear, wonderful idiot of a friend, I wish you an amazingly brilliant and immature birthday tomorrow. May it be filled to the brim with immaturity and stupidity, which – let’s be honest – we both know it will.

And then there’s my Jilly.

My wonderful, kind, considerate, beautiful, funny, smart Jilly.

What she is doing with me is anyone’s guess.

From the moment I met her 14 years ago, she has been the one.

More than that, she has been my support system … holding my hand and giving encouraging words of support as we have embarked on a ridiculous journey together.

Different countries. Different challenges. Different adventures.

She’s never complained.

Never demanded anything.

She’s embraced every situation and made it something we can look back on with happiness.

Even those points where I was convinced I’d led us astray, she has backed us to come out the other side and we have.

She is insanely talented, creative and just plain wonderful.

And while everyone who meets her recognises how special she is, they often misunderstand one thing.

She is strong.

Stronger than most people I know.

Not just because she puts up with me, but because there’s not many people who would move countries to be with someone they had only met a 6 weeks earlier.

But she did.

Because she felt it was worth it.

Which means she felt I was worth it … which is utterly incredible.

I’ve written before about her unbelievable levels of compassion, support and love.

How it took me some time to come to terms with the fact I had met someone who wanted to take away any pain or troubles I had in my life.

Not just say it, but actually want to do it.

And she did and does … whether it’s the way she gently consoled me as I tried to deal with the tragic loss of my Mum or simply being the person I turn to when I feel lost or unsettled.

As much as I always felt my life was pretty great, things became infinitely better when Jill came onto the scene.

Then she raised the game by giving birth to our beloved Otis.

I always knew Jill was going to be an amazing Mum, but she does it in ways that continues to inspire and blow my mind at the same time.

The way she focuses on what he needs not what others say he should need.

The way she is teaching him to be a good person, not just a good boy.

The way she fiercely protects who he is when others are quick to judge.

And the result is an amazing, cheeky, pink-adoring, kind, chinese-speaking, curious, creative, mischievous, broom-sweeping, loving, Bez-dancing little boy who I literally couldn’t love anymore.

Not a single milligram more.

Which ultimately means I couldn’t love Jill anymore.

Not a single bit.

She makes the best days better and the worst days, less dark … whether that’s a well timed moment of love or an act of Jillyism brilliance.

I don’t know what I have done to deserve her.

I don’t know if I will ever be able to describe how much I love her.

I don’t know if I will ever be able to do enough to show how much I adore her.

But I’ll keep trying, because as much as this was an amazing present … she’s the best gift I could ever receive.

Happy birthday my darling Jilly, I love you so much.

Rx


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Weigel And Me …

As some of you know, I trained to be a teacher.

Admittedly it took me 5 years to qualify instead of 2, but my plan was that I would eventually leave this industry and become a teacher in the areas of creativity and innovation.

Then I started, and ran, The Kennedy’s, Wieden’s creative talent incubator and it all changed.

Not because I discovered I didn’t love teaching – quite the opposite – but that I love doing it through chaos, not order.

Now given most teaching jobs prefer the latter more than the former, that put me in a bit of a predicament … carry on with my plan and risk not enjoying myself or find another outlet.

Well, the reality is I’m a long way off leaving this industry, but if I am going to teach, I need to do it on my terms, not an education boards … especially as more and more teachers are being graded by their students which has to be one of the most stupid things I’ve ever heard.

So why am I writing this?

Well I’ve been thinking about this for quite a while and thanks to the experience I’ve had with the Advertising Planning School on the Web [APSOTW] and HOALA, I realized one area I like helping people learn, is advertising strategy.

Now I know what some of you are thinking, “the last thing Campbell needs to teach is ad strategy” and you’re right, that’s why I’ve somehow managed to convince the best advertising strategist in the World to do it with me.

Yes, that’s right … the majestical Professor, Mr Martin Weigel.

Now Mr Weigel’s brilliance is well documented – hell, I even wrote a love letter post about him not that long ago – which is why even if you ignore everything I say [which, let’s face it, we all know you will] you’ll still learn really valuable stuff from it.

I should point out, we’re not leaving our jobs* – this is a little side hustle business, where a couple of times a year, we’ll turn up in a country to see who is interested in doing a couple of days planning workshop – but it is something we both are very passionate about doing because we both feel there is not enough training going on in the industry these days.

Yes, there are schools of planning and yes, there might be the odd training workshop at an agency, but at a time where more and more brands seem to favour efficiencies and process over creativity and possibilities, we believe strategic radicalism is needed more than ever which is why we want to offer something that will help planners reveal, release and exercise their most dangerous mind.

We’re still finalising our first session, but if you want to know more [if only to start pre-seeding it with your bosses, hahaha] then visit here and put your name down so we can send you information when things are finalized or if you want to talk about your organisation’s training needs [whether you’re on the agency or client side] drop us a note at info@weigelcampbell.com

I’m super excited to be doing this, especially with a man who I bloody love to death, so I hope people/agencies will see the worth in it or our egos are about to get deflated quicker more than one of Jordan’s implants.

All this leaves me to say is a big thanks to the wonderful Mercedes – Martin’s much, much better half – who ordered us to do this because she thought we’d be good at it, though I have a feeling she talked to Jill and decided this was their way to get us out of their homes.

Now that’s the sort of strategy we could all learn from.



It’s Monday. I’m Back. This Blog Has Recommenced.
April 23, 2018, 6:15 am
Filed under: A Bit Of Inspiration, Culture, Freddie, Friendship, Singapore

If you look at the title of this blog post, you know it’s the perfect storm of hell.

Sorry.

But you did have 2ish weeks of freedom, so what do you expect.

But I’m not a total animal, so I’ll ease you back into the hell that is this blog with this …

Yes, it’s a photo of me and Fredrick.

Yes, it’s when we got together in Boston a few weeks ago.

Yes, I’m wearing a crappy t-shirt with a cassette labelled ‘Metal’ on it.

No, he hasn’t changed a bit.

No, it doesn’t really ease you back into the hell of this blog, but I don’t care, as seeing him after almost 6 years was one of the highlights of this year, even if we’re still in the first half of it.

Expect even worse blog violation tomorrow. Happy Monday.



Test Your Trust …
March 16, 2018, 6:15 am
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Friendship

A while back I wrote about how someone had betrayed my trust.

Well someone sent me a video about an experiment that took place in Amsterdam in 1980 to explore what trust means.

It’s a very simple test and yet – thanks to the lapel microphones – you can hear how the participants breathing reveals their nervousness.

At the end of the day, trust is only demonstrated when it’s tested and that’s why, when you find someone you can rely on, you hold on to them life your life depends on it.

Because one day, it just might.



Let’s See If Absence Really Makes The Heart Grow Fonder …
March 13, 2018, 6:15 am
Filed under: A Bit Of Inspiration, Comment, Freddie, Friendship

So by the time you read this, I’ll be in Boston.

Snowy Boston.

Snowy and bloody freezing Boston.

While I’m here for a meeting, the best bit is I’m going to see the absolutely wonderful Freddie Sarnblad.

I’ve not seen this man for 5 and a half years, and while he probably wishes it was a lot longer, seeing him is going to make Boston’s harsh weather seem like LA.

There’s some people you work with where you just connect on a deeper level.

Where close colleagues become real friends.

And that’s what he is to me, even if there has been years between our times together.

One of the best things about having lived in multiple countries is the fact you meet people you might otherwise never meet. And when you meet those folks in countries like Singapore – a place that is very transient for foreigners – it means you often meet up in totally different places than where you started.

I think that’s an amazing gift.

Something that lets you feel connected to the World in ways few ever truly get to realise, let alone appreciate.

Which is why these next couple of days are very precious for me, even if the weather looks like it’s straight out the movie, ‘The Day After Tomorrow’.

So because of all this, you get a couple of days off from reading my rubbish.

Enjoy it, because it will be back … unless Freddie still hasn’t forgiven me for this.

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Donn. Rohn. Is. Gone …

When you start a new adventure – be it a new country or company – it can be daunting.

Of course no one starts a new adventure without there being a reason for it, but that still doesn’t mean you don’t find yourself being pulled into looking at what you are losing rather than what you could gain.

But good things can – and do – happen, of which one of them is meeting new people who make your new adventure more fulfilling and exciting.

One of those people is a guy called Donn Rohn.

I never knew Donn before I started at Deutsch. In fact on my first day at work, when I saw him, I thought he looked a bit of a dick, despite the fact a guy who used to work with him told me he was good.

But once I got talking to him, I realised almost immediately that it was only his walk that made him look an asshole [I’m serious, his walk is a cross between Dirty Harry and John Wayne] because the truth is, he’s as honourable a man as I have ever met in my life.

Smart.
Defender of his team.
A leader not a manager.
Committed to doing the right thing.
Empathetic, passionate, a dry sense of humour that drives brilliantly evil turns of phrase … he’s just a great human being and that’s before I mention how great a colleague, friend, husband and father he is.

I say all this because he leaves us today.

As sad as that is – and it really is – he’s off to do something that will change the path of his life so I’m genuinely happy and excited for him and his family because they deserve nothing but good things.

While I would have loved our time together to be longer, I’m grateful I met him and even more that I get to call him a mate so while he leaves a huge hole behind – especially in his ability to rock ‘grandpa sweaters’ that take no prisoners [his leaving present is the picture accompanying this post] – he also leaves a legacy of how to be a good human in a business that often tries its best to destroy that in all of us.

Thank you for everything Donn, never change.