The Musings Of An Opinionated Sod [Help Me Grow!]


That Was The Year That Was …

So this is it, the last post of 2019.

Congratulations, you made it.

Yes, I know it’s early given there is still a couple of weeks to go in the year – including the inaugural R/GA London Planner Pie-Off – but despite what you may all think, I’ve had a big year and quite frankly, I need a rest from here as much as you do.

When I look at 2019, it’s been pretty good.

Of course there have been a few sad events – my dear Aunt Silvana dying and Justin’s wonderful wife, Ella – but overall, things have been positive.

Even the Beijing Hotel incident was amusing.

But most of all, the fact my family are good, healthy and happy makes it a good year, especially when you think of all the changes that have happened in our lives.

For Otis in particular, he has embraced all of it like a champion and watching him have his first day at ‘proper school’ made me feel incredibly emotional and very, very proud.

Quite frankly, the fact we have managed to stay in the same country for over 12 months is something we feel like celebrating – but not as much as my bank managers is doing – and we’re super excited that we have bought our first family home, even if we’ve not yet moved into it and it meant saying goodbye to the home I spent the first 25 years of my life in.

In fact ‘settling in’ has been a great plus of 2019.

We have a house, cars, some friends and finally feel part of a community … I’ve got to be honest, it’s a lovely feeling … and while I know there will be other changes in our life at some point in the future, this is a time I’m eternally grateful for.

There’s other stuff I’m grateful for too …

Without doubt, doing the Warc talk at Cannes with Martin was a wonderful highlight.

We were quite nervous about it but it seemed to have gone down well and I will always remember it and for that, we owe a debt to the wonderful Mercedes – Martin’s fiancé – who told us to get on with doing our school because she was sick to death of hearing us talk about doing more things together.

Love you Mercedes! And Martin. But more Mercedes.

Another thing – which is a bit weird, but seems to have helped some people – is when I wrote my post about being bullied at work. The response was phenomenal which led to Corporate Gaslighting. And while the amount of stories people are sending in – or agreeing to have published – on there has reduced, I know it has helped some people and I am happy I did it and will continue to do it.

Then there’s the fact I’ve been able to spend a bunch of time visiting China.

I love that place. In fact I would regard it as my ‘home’, despite having left there over 2 years ago.

To be able to spend so much time there and be energized by the city while connecting to new – and old – clients, has been magnificent.

Talking of returning to old things, having Otis’ beloved Elodie visit from LA was awesome.

Seeing them fall into their old, caring friendship was wonderful.

As I have said previously, taking him away from her was one of the hardest things about leaving LA – and while I know distance makes things harder, technology has obviously allowed their friendship to continue, which is the best ad for tech I can think of.

While I understand being emotional about Otis and Elodie being back together, I was surprised how emotional I felt when I went back to LA – especially when I visited Otis’ old kindergarten – but I suppose even the shortest time living in a place, leaves its mark on you.

There’s a bunch of other stuff I’m grateful for this year …

Nottingham Forest … for actually making me start to believe again.

I know it will end in tears, but it’s a nice feeling all the same.

There there’s the Brian May Guitar I bought after only 35 years of waiting.

Seeing Rod Stewart and Concorde were nice, as was getting a comment from Queen producer, Mack, and his son on the post I wrote about Freddie Mercury going to a birthday party dressed in the outfit he wore for the ‘It’s A Hard Life’ video.

That the gods of metal, Metallica, decided to extend the project that I’m doing for them for another THREE YEARS was a major plus. To be honest, I’m still not sure what I’m doing for them or if they like what I’m doing for them, but it keeps Otis in free Metallica t-shirts, so it’s worth doing.

I also got a bunch of new people in my life that I did not know previously.

From the brilliant students at the Brixton Finishing School, to the talented – but totally bonkers – creatives of Dayoung, Mike and Sam and not forgetting the wonderful Joel, Erika, Amar, Megan, Ed and Hannah who all stupidly decided to become members of the delightfully talented gang of planners at R/GA.

Before I end this utterly boring – but important [for me] post, I just want to say thank you to 3 more people.

First is the wonderful Paula Bloodworth not only got engaged – to a man from Nottingham no less [hahahaha] but she got asked to move to Portland to run strategy for NIKE globally at Wieden.

She will be brilliant.

More than people know – and they already know she will be brilliant.

I have had – and have – the great privilege of being able to call Paula a friend. I’ve worked with her, argued with her, laughed with her and caused havoc with her and through it all, her talent and humanity has shone through.

Wieden are very lucky to have her. Nike are very lucky to have her. I am very lucky to be able to call her a friend.

Second is the brilliant Severine Bavon.

Sev has been a part of my team from the beginning and this month she leaves us to strike out on her own.

Not as a freelancer … but to start a company that offers a new model for creativity and strategy for agencies and clients.

I’ve said many times that everyone should start their own company at some point and I am incredibly thrilled and proud that she is going to do just that.

Of course I’m going to miss her.

She’s brilliant, tenacious, smart and a million things I am not.

But I believe a bosses job is to help their people go on to bigger and better things. Bigger and better things they may never have imagined. Bigger and better things where they are chosen for who they are not just what they do.

And while I don’t think I did anything specific to help Sev make this decision, I have a vested interest in watching her do her thing and cheering her as she does it.

Which she will.

Sev, thank you for everything … believe in your talent, follow your gut, burn everything down that stands in your way.

So that leaves the final person … and as usual, it’s anyone and everyone who has written or visited this blog.

Ranting. Arguing. Swearing. Complaining. Caring. Debating.

It’s all meant a lot to me and after this length of time of writing basically the same 5 posts over and over again, I don’t take it for granted that you pop by and pass on your wisdom/insults.

I hope you all have a great festive season and may 2020 be epic.

Hopefully not as epic as I hope mine will be, but epic all the same.

I’m off to Australia for some sun and warmth and I’ll see you on Jan 6th cold, miserable and wondering how the holiday season passed by so fast.

Ta-ra.



The Best Part Of Me Isn’t Me …

A few weeks ago, Otis – my son – graduated from preschool.

I’ve got to be honest, I don’t quite get the preschool graduation thing.

Yes it’s a sort-of school, but it’s basically long playtime where you get to piss about with your mates – which is a bit like working in adland, but with less alcohol. Hopefully.

Anyway, whatever it is, Otis graduated which means the next stage is him embarking on his journey of real education.

I can’t believe it.

It seems only 5 minutes ago he was born.

But there he was … graduating for the first time in his life.

I don’t mind telling you I look at my little boy with such pride and love.

He has gone through a lot …

Living in 3 radically different countries – exemplified by the above photo shows him born in Shanghai, starting preschool in LA and finishing it all in London – saying goodbye to people of huge significance in his life, having to start things over again and again, watching his Dad crumble after seeing his beloved mum die, going through an operation … and yet through it all, he has approached life with a sense of optimism, mischief, happiness and curiosity that would put many older people to shame.

Part of this is because he’s just a loving and compassionate kid. Part of this is because he has family who bloody adore him. But part of this is the insane kindness and generosity that people around the world have shown him simply because they have watched him grow through my billions of social media pics.

The reality is Otis has brought more to my life than I could ever have imagined.

Not just in terms of love and happiness … but also in terms of lessons for life.

He has made everything unquestionably richer for both his amazing Mum and me and so as I tried not to cry as I watched him get his significant – but utterly pointless – certificate, I felt insanely proud of him.

Not for what he has achieved, but for who he is.

Congratulations Otis, you’re an epic little boy.



Till Next Year …

So this is the final post of the year.

It’s been a big year for me and the family.

Then again, it was a big year for the family last year too.

However, whereas 2017 saw us leave Shanghai and Wieden+Kennedy – something that was truly emotional for all of us – 2018 has seen us go from sunny LA, working at Deutsch, living in a house by the beach and driving a custom made Audi to being citizens of cold and rainy London, living in a much smaller house in Fulham, working at R/GA [with some sprinkles of Metallica madness in-between] and traveling by tube to and from everywhere.

And we haven’t been this happy in ages.

Don’t get me wrong, there are things we definitely miss from our life in the US – people, the weather, Otis’ school, free soda refills and bacon mainly – but this move was right for us for a whole host of reasons, personal and professional, and we enter 2019 with the full expectation we’ll still be here when 2020 comes around.

I hope.

It’s funny, when I read the final post I wrote for last year, it is apparent that change was in our minds. We didn’t think that openly, but it seems it was there.

Of course, moving to a country and then leaving in just over a year is not the best thing.

It’s financial stupidity for one.

But these things happen and we are very happy for the amazing experience, though I must admit I’m even happier my wife, son and cat are still talking to me.

Fools.

But while our environment has changed, some things have stayed exactly the same.

Your ability to trash everything I write on here, for one.

And to you all, I say a huge thank you.

Sure, being told I’m a bad dressing, musically ignorant, gadget tosser every-single-day can get a bit tiring, but I wouldn’t have it any other way.

Because amongst the insults, there’s often pearls of gold in there.

Stuff that makes me think about things a different way.

Stuff that influences how I think about things I never thought about.

Stuff that just keeps me on my toes and interested about stuff.

And I love it.

I love that people come here and share a bit of their time and opinion with me.

Yes, I appreciate moving to the UK and still posting at 6am is screwing up the flow of the comments given the East Coast of America is asleep and can’t insult/join-in until much later … but the fact so many people still write makes me feel very fortunate.

While I have loved the ability to move countries and cultures so many times – and hope to continue doing it, just not for a bit – the reality is that is makes your friendship network difficult.

Don’t get me wrong, I’m very fortunate we have technology to keep me in touch with the wonderful people I’ve met in every country we’ve lived [whether they like it or not] and this year I got to catch up with people I’ve not seen in years – from Freddie to Paula – but there is something about having a level of constancy that makes you feel settled.

Bizarrely, this blog has provided me with a bit of that.

Even with people I have still yet to meet.

[Though I met Marcus and Neil Perkin this year and that made me so happy]

While I would never suggest I am your friend, you have been to me – in many ways and at many times, both at moments of darkness and happiness – and I want to take this opportunity to say thank you.

To all of you.

Even you Andy.

When I started this blog way back in May 2006, I never expected anyone to read it, let alone comment so the fact some of you still are – regardless that many Police officers would call it abuse – I’m grateful.

I’m excited about next year.

It will be big.

Not because we’ll be moving … or I’ll changing job … but new things will be entering my life.

From my beloved Otis starting proper school – which literally is screwing with my head – to the much-talked-about-but-not-much-actually-done Weigel/Campbell officially doing its thing in addition to the exciting adventures and exploits my wonderfully beautiful family, my bloody amazing friends and fantastic new planning team will get up to that will make me feel even luckier than I do already.

Being back in England has had a much bigger effect on me than I ever imagined it would.

I am grateful for it.

I am grateful for all I have.

I hope this holiday season and 2019 is one that is wonderful for you all too.

See you in a few weeks. [Yeah, don’t think you get so lucky to not have me come back]



Making Sure They Know They Matter Even When You Leave …

Yes I know today is the day where all the ghosts and ghouls are supposed to come out and play, but I thought I’d inject a bit of love and positivity into the World.

I know … who the hell am I?

Unsurprisingly, this new side of me is connected to my past life in LA.

While we are absolutely loving being in England and London, there are things about LA we miss.

One of them is Otis’ amazing preschool.

As I have written before, it’s an amazing, creative, inclusive place of learning and we were so happy he was there.

But leaving was always going to be hard – especially given we were leaving the country – so we asked the school if we could buy a piece of furniture for them on behalf of Otis.

Not just because it’s a school where the lessons are conducted outdoors but because we wanted Otis to know that while he was in America for a short time, his presence mattered to the community and the community mattered to Otis.

I’m so grateful they said yes which is why, while we’re thousands of miles away in the cold of England, there is a bench in sunny Manhattan Beach that allows Otis to always be in a place he loved while also letting his friends – and future students – always enjoy being in the environment they find themselves in.

The point of this post also relates to the people I’ve been lucky enough to call colleagues around the World, but that’s a post for another day [and does not relate to leaving stickers and badges around the place] so with that, I just want to say a huge thank you to Manhattan Beach Nursery School, the kids and parents who go there and LA as a whole.

Take that Halloween.



Another Chapter Ends, Another Chapter Begins …

So today is going to be my last post for a while.

As you know, I’m leaving America and moving to the UK … and that all happens over the next 12 days.

Next week I say my goodbyes to Deutsch and then, 6 days after that, we move to the UK.

Because we have a bunch to do – from packing up to finding a new place to live – I need to focus on my family more than writing rubbish blog posts, hence while I endure a momentary period of maturity pain, you get to experience a momentary period of peaceful gain.

But don’t get too comfortable … it’s definitely going to be momentary as I’ll be back up and running on October 1.

Oh yes. Be afraid, be very afraid.

That aside, I have to say the last few weeks have been pretty hard.

Not in the sense of getting everything together for the move – though that is still an utter pain in the ass, despite the fact we have done it so many time – it’s just that the life in LA is pretty spectacular.

As I wrote once before, I’ve had better weekends in America than I may have had pretty much anywhere in the World and to say goodbye to that is hard.

Of course a big part of it is the amazing weather and that we had cars for the first time in 15 years [and trust me, after all I went through to get my car, saying goodbye to that has been a pain too] but the other key element is that LA is an outdoor city and to be able to spend so much time with my family in the fresh air has been an amazing gift.

Of course London will offer us alternative wonderful experiences, but that sunshine is a pretty addictive thing.

The other hard part is saying goodbye to people.

OK, not goodbye for ever – technology ensures that doesn’t have to happen – but goodbye in terms of seeing you each day.

All of my family have met people here who have become incredibly important to us.

Jill has made friends here that have become incredibly important to her. Friends that will stand the test of time and distance. Friends that have made my wife truly happy and supported … and for that, I send a personal big thanks to Emma, Zoe and Amber to name a few.

Otis is inundated with them – thanks to his magnificent school – but no one will be missed as much as his beloved Elodie.

To be honest, we’re not sure if he truly understands what moving to London means in terms of implications. While technology means he will be able to still see and talk to Elodie, it will obviously be very different. I have to say we’ve handled this move with him very gently. Even though he’s already moved from China, he’s only 3 years old so his World is both huge and small. To try and make him feel as comfortable as he can be, we’ve made sure his feelings have been taken into account at every stage of the process – from creating a book of all the things he has seen and done in LA to showing him pictures of the things he will see in London to asking him to help us decide where our new family home will be.

Despite having moved countries more times than I care to remember, the fact is I never left home until I was 25 and I remember how traumatic that was for me. For a kid of 3, it must be insane … which is why he needs to feel his family unit is stronger than superglue while everything around him is changing.

I wish I didn’t have to put him through this, but apart from it being linked to work [more of that at a later date], part of this move is because Jill and I [and even the cat, probably] want him to be somewhere he can build real, longer-term roots.

As much as we loved LA, it was never going to be our long term home.

It was/is great, but we just didn’t really have an emotional connection to the place because we came here for work more than anything else.

Sure, if we had stayed longer, that might have changed – but England offers us roots. A place with some deep connections thanks to my background and – to a certain degree – Jill’s.

We have old friends there. People Otis knows and loves. And while I don’t think England will be our last stop on our journey, I do think it will be a significant one … a place where my family can build real roots and my son can find someone who becomes as important in his life and history as my beloved Paul is to me.

That is our goal. That is what my family needs. That is something we’re excited about.

But moving on means leaving things behind and for me, I am going to be saying bye to a bunch of people that have become very important to me.

The weird thing about LA is that by the time we moved here, an incredible amount of old friends and colleagues had also moved here. In fact, it meant LA was the place where I knew more people than anywhere else in the World.

Madness.

And as much as I’ll miss those guys, I’ve gone through this with them before so they don’t get to fuck with my heart that badly a second time. However there are a bunch of new people who I am going to hate to say bye too.

From our wonderful neighbours Kim and Dave to the lovely Elena – who Otis adored and trusted in no time at all – to the people at Noah’s Bagel’s who kept giving me free coffee because they found my t-shirts ‘amusing’.

But in particular I want to say a big thank you to some folks who made my weekdays better than I deserved.

There’s a bunch of them, but in particular I need to single out the amazingly talented and beautiful Jorge, the always happy [despite my shit] Zaid, the ‘Bake Queen’ Dana, the brilliant, patient, supportive and precious BCG [you know who you are, what you did for me and how much you mean to me] and – of course – my planning team.

Having spent 7 years with an incredible group at Wieden Shanghai, I didn’t know how I’d feel working with a totally different bunch, in a totally different country with a totally different context in terms of planning and creativity … but I can honestly say, it’s been an absolute pleasure working with them.

They’ve been incredibly good to me.

Putting up with my ‘ways’ and embracing my approaches.

And while all of them have played an important role in pushing the department forward, I have to give a special thanks to Kelsey, Rachael, Maya, Leigh, Heide, Lani, Ben, Mitch and Armando [and Donn, who fucked off for a pot of gold and a Lexus] for simply putting up with me on more projects than anyone else without – as far as I know – reporting me to HR.

There’s a lot of talent in this team, talent that can push them – and the agency – a long way, so I hope they continue being mouthy, opinionated, curious fucks … because as we saw in our brilliant America In The Raw study/book … when you stand for something, it stops the masses falling for anything.

I hope they feel I made a difference.

I hope they feel they’re in a better place than before I arrived.

I hope they can see bigger possibilities for who they are and what they can achieve.

For me, that’s the most important thing, even though I wish I could have achieved more.

For them. For me. For the agency.

[Though I have to say, I’m particularly proud that I got the office billboard changed, hahaha]

In all seriousness, I feel I’m leaving America a better person than when I arrived – which is the best way to leave any place – and that’s why I’m so grateful to all my planning team for what they did for me and helped me do.

Honestly, there’s a bunch of people here I’ve enjoyed working with, but this is already getting into Oscar speech territory, so in the interests of boredom, I’ll end this post with this.

Thank you LA.

Thank you for giving my family an experience we will always remember and treasure.

Thank you for the friendships, the memories and the opportunities we got to explore and enjoy.

I will always be grateful for the time I spent here, however short.

I hope America sorts itself out.

It’s an amazing country that deserves better. Needs to be better.

To do that, it needs to stop fighting as enemies and start talking as friends.

I don’t know if that will ever happen, especially under the current regime, but a united America is a good America and I want everyone I’ve met here to have the opportunities they deserve.

It’s been an honour and a privlidge and we’ll be back … for a visit, if only to prove to Otis that once upon a time, he really did live in [lifestyle] paradise.

London … here we come.

______________________________________________________________________________

Oh hang on, there’s one last thing before I go.

I know … I know … this post is going on forever.

In the tradition of leaving companies with my indelible mark, the good people of Deutsch LA have received 2 things:

Every member of my wonderful planning department have been given a copy of the highly enlightening Ladybird Book Of Meetings [for future ‘self protection/preservation’ purposes] while the rest of the agency have been left with these highly desirable, culturally bold [Ahem!], future collector item badges/buttons.

I think it’s how they’d like to remember me.

Or should I say, how they will remember me.

Look, I know as horrible as these things are, they’re still less painful than the 600 stickers I hid throughout Wieden+Kennedy Shanghai, but then Deutsch only had to endure a year of my pain where the lovely folks in China suffered for over 7.

I’m so considerate with my nastiness.

Which is probably why that after all this, they still have to put up with me for 4 days next week.

Cue: Evil Laugh.

It’s been a memorable adventure so a big thank you for everything.

See you America. See you soon England.



It’s Monday And I’m Already As Exhausted As This …
August 20, 2018, 6:15 am
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Goodbye America, Otis

Yes, that’s Otis and his mates coming back from a day at the water park.

I feel like that but I haven’t spent all day at the water park.

I spent all weekend organising stuff for our move to London.

Given how many times we’ve moved countries, this shouldn’t be so hard … but then, this is the first time I’ve lived in a country where all the electronics we bought here won’t work in the country we are moving to, so a bunch of American’s are getting the deals of their lives.

Not that I’m bitter.

Oh no.

I absolutely love seeing my money go down the bloody drain.

Yes, I know this is all my fault, but I’m choosing to ignore that right now, thank-you-very-much.



The Best Thing To Happen To America Since The Invention Of The Hamburger. Probably.

For all the shit America is going through and – let’s not forget – creating for itself, it’s still a pretty awesome country.

The warmth we have receieved from people has been amazing.

Kindness. Consideration. Welcoming.

To be honest, it’s more than we’ve experienced in any of the other countries we’ve lived in – at least in terms of the speed we got it – and so once I got over my initial skepticism, I really started to embrace it.

Of course there’s some things I’ll never get used to.

Not using a ‘u’ in so many of their words.

Calling it soccer instead of football.

Actually using the word “Y’all”.

High-Fiving.

But in most cases I’ve been able to get past it mainly because I’ve chosen to ignore it.

A big part of my ability to do that has been due to the amazing lifestyle LA has given my family.

I have to say, living near the beach, with almost daily sun and cleanish air is an amazing thing to have.

It’s probably as close to paradise as you can get.

However there is one thing I can’t deal with.

One thing I cannot ignore.

That’s right, it’s Otis developing an American accent.

Worse, a Californian accent.

Saying “Mom” will never be acceptable.

Ending the alphabet with “zee” can never be tolerated.

Which is why at the end of August I’ll be leaving Deutsch and on the 5th September, we will be leaving America to go and start a new life in London.

No, that is not a joke.

OK, blaming it on Otis’ American twang is, but the reality of our impending move is not.

It’s definitely not been an easy decision …

The thought of taking my family away from paradise so soon after we got here is horrible.

The thought of moving Otis away from his beloved Elodie breaks my heart.

The thought of saying goodbye to so many people who I now regard as friends, is horrible.

But, for a whole host of reasons, it’s the right thing to do.

More than that, it’s something we’re looking forward to doing.

OK, I admit, when we were thinking about the idea, there were a few moments where I went through a range of emotions I didn’t know were there.

Or said another way, a whole range of emotions I’d obviously been doing a good job of keeping hidden deep down inside for years and years.

Part of it was a sense of guilt about moving ‘home’ after my parents had passed away.

I kept thinking that if I was going to go back, why didn’t I do it when they were alive?

Of course there were many reasons for it – reasons my parents both knew and encouraged – but underpinning them all was this belief I was never going to move back to the UK.

Except I am.

And while it’s been over 24 years since I last lived there – so it will probably feel like a totally new place – I’m excited about it, even though insane stuff like brexit is [allegedly] just around the corner.

Part of this is that I’ll be living in London for the first time in my life. [As opposed to just commuting there]

Part of this is because I’ll be physically closer to my beloved Paul and Shelly than I’ve been in over 2 decades.

Part of it is because it is another chapter of adventure for my wife, son and cat.

Part of it is because I will be closer to my Mum’s sister – my Aunt – in Italy.

And part of it is for what I’m going to be doing, which I’ll talk about another time.

But all that said, I’m incredibly grateful to Deutsch, my [new/old] colleagues and friends and Los Angeles for giving me an experience that has been an honour to experience and enjoy. I’ll write a proper goodbye to them all soon, but what they need to know is they made a huge impact on me and my family.

Both good and bad, hahahaha.

When Jill, Otis, Rosie and I came here, we never imagined we would leave so soon, as demonstrated by the acquisition of houses and cars and a whole host of electronics that will only ever work on US power supplies [the most epic garage sale will be happening soon], but – as we all know – sometimes life gets in the way of our best laid plans and when that happens, it’s better to embrace it than fight it.

So to everyone who has made our time here so memorable, thank you … we will miss you, even if you won’t miss us.

Or – more specifically – me.

London. I’ll see you soon.

Start making your excuses to avoid me now.