The Musings Of An Opinionated Sod [Help Me Grow!]


A Year Is A Long Time In America …

So today marks a year of being in America.

Or said another way, a year away from China.

It’s been a very interesting time for me … with a bunch of ups and downs.

Ups … in terms of the lifestyle my family get to enjoy and the people I now get to call colleagues and friends.

Downs … in terms of the state America is in and the way America is behaving.

Not just as a nation, but in the beliefs and habits that have infiltrated the working environment for so many people.

But all that aside, I still feel a deep sense of privilege that I get to have this experience.

The fact I’ve been able to live in different countries, experience different cultures and make a decent living out of it is something I will always be massively grateful for.

Of course part of this is because I’m white and male … and while I can’t change that, I can try and make sure those opportunities are available to those who aren’t either of those things.

Which has been one of the best things about being in America.

The massive wake-up call I had to the realities other people face.

Of course I wasn’t blind to it, I have seen it – and reacted against it – in every country I’ve lived, but the things I’ve seen and experienced in my short-time in America has been both confronting and enlightening.

Seeing how so much of white America deals with issues relating to African American and Latino rights – even when they’re in support of racial equality – proved to me that just saying stuff ends up being nothing more than compliance with established rules and behaviors.

It shames me to admit that it took me some time to realise that, but it’s absolutely true which is why I’ll always be grateful to colleagues like Maya, Chelsea and Bree for taking me to this point and place.

In all honesty, I don’t know how long we will be in the US.

It could be a year, it could be years … I’ve never gone to countries with a ‘time plan’ … but what I can say is the experience has been quite profound for me. OK, not in the way China was – in fact I still feel more Chinese than Western in many ways – but in terms of helping remind me who I am, what I value and what I am capable of doing or being.

You see, when I was in China, I heard murmurings that some people only saw me as someone for the Asia market.

While I absolutely love/d that part of the World and enjoyed having to relearn everything I thought I knew, I found that rumour annoying given I’d worked in a bunch of markets prior to China and in my role at Wieden, had worked with global clients for global markets all the time.

But rumours have a way of slowly getting into your head and while I do not deny there has been a bunch of stuff I’ve found weird/strange/annoying and plain fucked-up about working in America, seeing my department embrace their voice, their opinions and their beliefs and turn that into ideas, points of view and creativity that has made some people feel very uncomfortable has truly put a smile on my face.

That doesn’t mean I feel we are anyway done – far from it – but seeing change and, from my perspective, growth has been hugely rewarding.

Of course there’s no magic formula to it …

From a personal perspective it’s about being open to what you don’t know and having the willingness and curiosity to keep learning and improving. From the departments perspective, it’s just setting a direction, defining the standards we are all going to live up to and then giving everyone the time, space and backing to explore, fuck up and be vulnerable, which is why in the journey to this point – which includes the choices and decisions I’ve had to make to deal with the situations and circumstances I’ve come to face – it’s acted as a really valuable reminder of who I am, what I believe and what I still want to achieve.

So thank you America.

For what you have done for me and what you have done for my family.

I don’t know if I’ll ever love you like I love some of the other countries I’ve lived in, but if you sort out the shit you don’t want to talk about, then you’ll truly be an incredibly special place. And even though I don’t think that can ever happen – at least to the extent it needs to happen – I’ll forever be grateful for the experience you’ve given us living here … even if you’re giving my son an American twang.

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A Year In A Blink …

So today is a year since I left Wieden and – in 6 days – Shanghai.

That’s incredible.

In some ways it seems it was just a few weeks and in other ways, it feels like a lifetime ago.

While it was absolutely time to start a new adventure – something LA and Deutsch have kindly given me – I still miss China and Wieden very much because I had 7 years of brilliant things happen in my life [such as this] and career [such as this and this] there … though I have it on good authority this sentimentality is only one way, mainly because those stickers I left behind are still being discovered.

And they will for many more years to come.

Cue: Evil laugh.



It Seems I Am The Fine Line Between Famous And Infamous …

How is your 2018 going so far?

I know it’s still early days – but is it looking good or bad?

Well, if it’s looking positive, I’m about to ruin it for you and if it is looking dodgy, I’m going to help you solidify your opinion.

Why?

Well, a few weeks ago, a nice guy called Paul McEnany asked if he could interview me about my career.

While I’m sure his reasoning for his request was to help planners learn what not to do, my ego said yes even before my mouth did … and while the end result is the bastard love child of rambling randomness and base-level swearing, it’s the perfect way to justify your pessimism for 2018 or to ensure your optimism for the new year doesn’t get too high.

So go here and errrrrm, enjoy [if that’s the right word for it, which it isn’t] and after you’ve heard my crap, listen to the brilliant interviews with people like Gareth Kay, Russell Davies, Richard Huntingdon, Martin Weigel and the amazing Chris Riley because apart from being hugely interesting and inspiring, you’ll get the added bonus of [1] undeniable proof I’m a massive imposter and [2] the knowledge that if I can have some sort of semi-successful career in advertising, you certainly can.

You’re welcome.



If You Read This Post, It’s The Equivalent Of Winning Survivor. Kinda.

So this is it, the last post of the year.And what a year it has been.

The biggest thing was obviously leaving a company I loved in a country I loved to move my family to the other side of the World to start a new adventure.

The impact of that move has been bigger than we thought or expected.

For me personally, it has revealed a bunch of insecurities and self-doubt that I thought I had kidded myself into believing I’d kept locked away for good.

I was wrong.

However 6 months in, not only do we feel settled and confident about where we are, what we’re doing and what we want to do … we are reminded of the reasons we made such a major move on an almost daily basis.

Put simply, Otis has literally blossomed living a healthier, outdoor life and while we will always miss many of the parts of the life we enjoyed in China, his happiness and well-being makes the move worth while.

Of course that won’t be enough to make us stay here forever …

If truth be told, we’re wanderers so the idea of staying in one place forever freaks us out. Or at least me.

Don’t get me wrong, we are loving our life in America and are incredibly grateful to be here, but the reality is it’s probably not our long, long-term home so in the time we are here, our goal is to enjoy the opportunity, get as much out of the opportunity and make as much of a difference because of the opportunity as we can.

[For the record, I reserve the right to delete the above sentence because if moving countries again ever becomes a real possibility, I imagine the idea of leaving a house next to the beach – see photo at the top of this post, a photo I took on my way to work – to go some place in the middle of nowhere will suddenly feel a lot less appealing]

And one of those opportunities that has presented itself is having my best friend come to visit us over Christmas.

In all the time I’ve known Paul – 47 years – he has not once spent Christmas with me.

Or me with him.

Sure we have met up on Christmas day for a drink or to swap presents, but we have never spent the whole holidays together.

More than that, in my 7 years living in China, he didn’t visit us once.

NOT ONCE.

His wonderful wife did – twice in fact – but not Paul, but now we’re in LA – where even in winter it’s sunny and beautiful – he’s on the first fucking plane over here.

And despite that showing me he’s a ‘using little prince’, I’m happy.

Ridiculously happy.

As is Otis …

For us, having Otis ‘odd parents’ [we’re not religious and they’re definitely odd] come stay is the perfect way to end a particularly interesting year.Ever since my Dad died in January ’99, Christmas lost its power.

Sure, I still looked forward to it, but it was always underpinned by the feeling it was when my Dad fell ill for the final time.

However since Otis came on the scene, that darkness has been broken and I fully expect this year – in a proper house with my family and the people who feel like family even though they’re not – to be the one where that spirit of the holiday truly comes back into force.

I’m grateful for that too.

As I am for everyone who has looked out for me, my wonderful wife, my epic Son and even my pampered princess of a cat, Rosie.

Whether it was in comments on this blog or conversations over the year.

Which is why I wish you all a wonderful holiday season and – even more importantly – a wonderful year ahead.

For a boy from Nottingham who wasn’t very good at school, I do feel I hit the jackpot and while there are many reasons for that, a big part is the community I feel a part of which has been formed – in part – through the insults thrown at me on this blog.

Long may they continue. [I know they will]

With that, I leave you with a family photo we recently took to commemorate our ‘LA life’.

All was good until we discovered that every shot clearly highlighted my poor choice of t-shirt.

Shit! Literally.

Happy Christmas everyone.

Happy New Year.

See you in January.

PS: To my darling Clare Pickens, I know today is your last day at Wieden Amsterdam. I can tell you, it will be as emotional to everyone there – and beyond – as it is to you. You’re an absolute legend and I’m so, so glad you’re in my life. And have put up with me. See you soon. Love ya.



A Half Brit, Half Italian Who Spent 7 Years Living In China And Now Lives In America Starts Work At An Agency That Sounds Awfully Like A German Bank …

So as you know I have left China and moved to LA.

And, given I’ve written about it, you know the reasons behind the decision.

However I am also conscious I haven’t said where I am going. OK, so I know others have said where I’m going, but I haven’t. At least on here. 

Well today is the day, because today is the day I start my new job.

Actually I should say today is the day I start my main job because I’m also doing an on-going project with a rather famous rock band [ no, it’s not Queen] however I’m super excited to announce that as of this morning, I have become partner, chief strategy officer and official ‘new boy at school’ at American agency, Deutsch.

If you are based in the US, I’m sure you’ve heard of them but if you’re not, you’ll probably know them for this

To say they’re big is an understatement.

They’re huuuuuuuuge.

Massive clients. Massive office. Massive team.

Basically it’s the classic American cliche … everything is bigger in the US.

Now I’ve got to admit, there’s an element of their scale that makes me nervous … but that’s part of the reason I am so excited to be here.

When we were deciding where to go, I was very clear I didn’t want to do something that was similar to what I’ve been doing over the last 7 years. That’s not because I haven’t loved it – I’ve loved it almost too much – but because I couldn’t see the point of leaving a company I love if I was only go to end up at another company that wanted to be like the company I’ve just left.

What Deutsch offers me is the chance to play and learn in new areas.

Sure, it’s still advertising … but there’s a few fundamental differences from what I’ve been doing for the last few years.

1. I’m going to be a partner.

I’ve got to be honest, this was very important to me. I always want to grow and be challenged and one of the things I knew would be good for me was if I was given the additional – and official – responsibility for helping run an office.

Now you may think I had that at Wieden Shanghai – and I did, kinda – however the structure of the company meant that unless I become an MD [something I don’t want to be] I would always be an invited guest, never one of the hosts.

I should point out I knew this when I joined and I was always given the opportunity to speak up and speak out, however I believe there’s a point where responsibility without authority undermines your potential and ambition and ultimately, I wanted to see if I could make a bigger difference to a company or if I’m full of shit.

2. Deutsch are much more into using tech to solve their clients business problems.

This is almost going back to the way cynic approached things and I love that. However, it is not for the reason that I am sure Northern Planner will suggest … which is that I might be able to convince a client to let me make a moped or car for them.

In all seriousness, one of the things I really liked about Deutsch was their desire to forge their own direction rather than replicate someone else’s. That sounds obvious, but you’d be surprised how many places try and mimic Wieden without seemingly realising there’s only one W+K and they will always be the best in the World at what they do.

Deutsch’s ambitions feel more entrepreneurial and applied and I find that desire, fascinating.

3. I get to set direction for brands rather than translate someone else’s direction.

While I’ve worked around the World and represented massive regions of the globe, the reality is in most cases, I’ve been about translating someone else’s perspective on what the brand does/is. Someone who tends to work and live in America.

If I’m honest, I’ve never really found this a hindrance – especially in China, where the cultures was so different, so it was always fun to try and work out how to make things connect – but it will be nice to be at the real start of the challenge for once.

Of course there’s other reasons …

The partners are all great people who just happen to work in advertising.

I get to infect a new bunch of talented planners and hopefully make them even better than they thought they could be.

I have the opportunity to make my new team one of the most respected/hated/mischievous departments in the whole of North America. I find that idea really exciting and really infectious.

And then there’s the 2 big ones …

I get to give my family an environment that is healthy for them and we get to experience and immerse ourselves in a brand new culture. Again.

Those are worth their weight in gold … especially as we’ve found a Mandarin school for Otis so he can still feel a connection to the country he was born in and the country his father loves and will miss deeply.

[Oh, we also own and get to drive cars again for the first time in 15 years. I am embarrassingly excited about it … though driving on ‘the wrong side of the road’ is interesting … especially for all the other drivers in LA]

In fact the only thing I don’t like about my new job is that I’m called the Chief Strategy Officer.

I’m not that keen on that. It feels so cold. So exclusive. So disconnected to creativity.

But I get America loves its titles so it’s a small price to pay for the adventure.

So we will see what happens.

It could all go down in flames or it could be a fantastic adventure and for me, when those are the possibilities, that makes me massively excited.

So thank you Deutsch for the incredible opportunity, let’s hope you don’t regret it …

More posts in a couple of weeks when I’ve either [1] settled in a bit or [2] been fired.



It’s Been An Honour …

After 7 years, today is my last day at Wieden+Kennedy.

Just as traumatic is that in 6 days, it will be my last day in China.

Or said another way, it will be my last day living in Asia-Pacific after 22 amazing years.

There’s honestly too much to say.

Too many memories to write about.

Too many people to thank and talk about.

So instead I’ll just say it has been the time of my life.

An amazing, spectacular, wonderful adventure both personally and professionally.

From marriage and babies to being part of work that defined World Cups and Olympics.

Wow.

It’s absolutely fair to say I will miss every bit of it but I’ll take the memories because it means I had the experience and for that I am truly grateful.

Now, because we’re in the middle of mad moving mode, this blog will be on a little hiatus for a few weeks.

Probably about a month. [Though we all know there’ll be the odd post here and there]

On the bright side, when it’s back – probably sometime in June, in time for my birthday [ha] – you’ll get to read posts that won’t just be about planning, but how I don’t understand how to make anything in America work.

I honestly think I’m going to find it harder to acclimatise to America than I ever did to China.

Hell, I can’t even order a cup of coffee without getting confused about their cup sizes.

So with that I want to sign off with a few little thank-you’s.

The reality is a huge amount of people made my time here amazing, however there’s some who had an even bigger influence and I want to call them out because the adventure I had – and am about to embark on – literally wouldn’t have been possible without them.

My wonderful planning team. Past and present. Every day was a genuine fucking honour. The awesome Kennedys. It was seriously the professional highlight of my last 12 months. Thank you. And that definitely includes you Juni. Kel Hook. For hiring me. You changed my life and I’ll never be able to thank you enough. Jason White. Thank you for supporting me even when I caused destruction. John Rowe. For being brilliant in every possible way and making my time at W+K Tokyo so good, I never wanted to leave. NIKE. I know that might sound corporate toady, but as I have nothing to gain from saying it, it means it is true. 99.7% of every person I met or worked with at Wieden+Kennedy worldwide … whether they are still here or long gone. Martin Weigel. You’re a cantankerous, warm hearted, brilliant man. Just propose to Mercedes and get on with it. Whiteside. Because you’re awesome and funny and humble and deserve so much and yet are happy with what you have. Clare Pickens. I love you. I literally fucking love you. [But stop cutting your hair because it makes you look shit] Sandi Hildreth. For being awesome and gorgeous and loving the same sort of rubbish music as me. Claudia Valderrama. For looking out for me even though you told me I was a “pain in the ass”. W&W, Azsa, Arlene and Max … for making sure I stay excited – and in awe – about the birth of amazing ideas. Gerber, for somehow – and I’m not sure how – influencing me to get tattoos. I came here with none, I leave with not enough. Simon Pestridge. Thank you for everything. In many ways, you changed my career and opportunities. You’re more than a great client, but a friend. Kim Papworth. For that talk that was totally worth the wait. Luhr. For being Luhr. Stech. For making your 6 months here, the most exciting 6 months for me full stop. David Terry and Paul Colman for trying really hard to be ‘alpha-males’ but actually being fucking sweethearts. Don’t worry, I won’t tell anyone. Joe Staples. He won’t understand why, which is why. MJ. No, not Micheal Jackson or Michal Jordan, but Matthew Jung … for being a phenomenal Nike and Converse client who backed us to do the best work we can do every-single-time. Karrelle. For pretending to still be British when he’s basically American. Steve Tsoi for still welcoming me to the table even though I never made life easy for you or your team. Scott Silverman. You had nothing to do with China, but if it wasn’t for you, I wouldn’t have had the chance to be here. Chris Jaques. You also had nothing to do with China, but if it wasn’t for you, I wouldn’t have had the platform to show others what I could do. What I could be. Dan Wieden. For not actually firing me even though you said, “You’re fired” every time you saw me. And starting a place that is so special amongst special companies. Xiaoli. For everything you have done for us, but most specifically for the love and care you have shown my son. China … for being so important to global business that you gave me access and exposure to the sort of senior leadership few in the World will ever get to experience. The amazing, warm, slightly crazy people of China. I will absolutely miss everything about your unique ways. Except the spitting and the plane delays. And finally – and most importantly – my beloved Jill, Otis and Rosie. Without you guys, none of this other stuff would have mattered.

OK, the Gwyneth Paltrow bollocks is over … and to prove it, have a look at this.

Do you know what it is?

That’s right, it’s one of the 600 stickers I have had made that I have spent the last 5 weeks hiding throughout the refurbished Wieden+Kennedy Shanghai office. And I mean ‘throughout’ … including various W+K hangouts, like Baker & Spice, Jamaica Blue and Little Catch.

That should make their life a pain in the ass for a few years.

It will be like I’ve never gone.

And with that, it’s time to go.

It’s been a lot of fun. Time for an adventure in LA. God help us all.



The Kennedys Wish Me A Goodbye That Is Much Nicer Than I Deserve …

So this is my last Friday at Wieden Towers.

That’s it in the photo. With the storm clouds circling overhead.

While I’m super excited about my next chapter, the fact is I’m a sentimental sod, so I’ve been spending the last few weeks trying to take in everything around me so I’ll remember it when I’ve gone.

Part of this is because I spent 7 years here … so the ties are very strong, however the other part is because I know I will never live here again.

I know you should never say never … but I’ve gone back to live in a country that I’ve previously resided in, though I must admit, China is the one where that realisation has hit me the hardest.

That said, I will come back for visits.

Not just because I am fascinated to see the incredible changes that I know will occur, but because I want to show Otis where he was born and where he spent his first few years of life.

Now as you all know, I started and ran The Kennedys Shanghai this year.

It was a great honour for me. Not just because it is something this office has talked about for 12 years, but because I am a planner and being entrusted to develop Wieden’s creative talent incubator was a great honour.

As I’ve written before, I gave them all manner of shit in their quest to find their creative voice … and while they took it all with [relatively] good grace, they recently presented me with a video they’d made that was designed to get to my very core.

Not because its mean, but because it’s bloody lovely.

Those cunning, beautiful, evil bastards.

Given they waited till the very end to give this to me, it appears they subscribe to the belief ‘revenge is a dish best served cold’.

I’ve obviously taught them well.