If you want to be disgusted at people who think having money means they can do whatever the fuck they want, read this:
While there’s some bits that are funny [mainly his diarrhoea episode on a private plane filled with clients] the rest of it just makes you feel a bit sick.
What makes it worse is the author is proud of it. Yes, proud.
I wish I could say it’s all a work of fiction [and it appears some of it is] but my 18 months living in Hong Kong exposed me to a lot of these assholes.
Fortunately our apartment was in Happy Valley so I didn’t have to see them in my everyday environment but if I had a meeting in some big hotel or found myself somewhere in Wanchi, there they would be … loud, arrogant and acting like they owned the place.
Sadly, Asia tolerates this.
Especially from white guys.
Or should I say, rich white guys.
What’s tragic is some people will read this book and think, “that life sounds awesome”.
I remember reading an interview with Michael Douglas where he said he was inundated with people saying how much they wanted to be like his character in the movie ‘Wall Street’ and he kept reminding them he was a bad guy.
But in this World of wannabe-entitlement, people seem to miss this point and just see the lifestyle of indulgent excess.
It still blows my mind that it’s only a few years ago that this industry destroyed the livelihoods of millions of people, cities and governments by selling them promises they had no intention of fulfilling and yet they are still walking around like nothing happened.
What makes the whole thing kind-of worse is that as much as we like to think of these people as the devil, they actually look like this:
Yep, that’s the author .. the guy who celebrates his life of depravity and lies.
Looks boringly normal doesn’t he?
Like most serial killers do.
Which makes sense when you think how both have such a disregard for others lives.
A man on a beach.
You can tell he’s cool because he’s wearing a hat.
And his shirt is untucked and unbuttoned.
And he is bare foot.
He’s staring up towards the sky with a look of awe on his face.
You don’t know what he’s looking at, but it’s got to be something amazing.
He’s too cool to be impressed by any old rubbish.
Next to him is a cello.
Yes, a cello.
For reasons I’m not able to fathom, this musical instrument is able to stand perfectly straight without anything – or anyone – holding it.
Oh, and it’s also translucent.
Yes, you can’t get much cooler than that.
Next to the cello is a massively big woman in her underwear.
Seriously, she’s huge.
Maybe he’s a midget, but I’m pretty sure she’s super-tall.
But she’s not on the beach, she’s kind-of in a nondescript place.
I hope it’s somewhere warm because she could get a terrible cold.
She’s looking wistfully in the distance. As if she dreams of one day meeting a man on the beach who has a translucent cello.
You think I’m on drugs don’t you!
Or at least had too many cough sweets and got drunk on the minuscule alcohol content they hold.
Don’t laugh, that’s actually happened to me.
But no I’m not.
I’m not even overly-tired.
I have just described the utter bollocks of a Japanese lingerie brands ad running in HK.
I don’t know if a Hong Kong agency created it or if they are just running it there, but apart from a few exceptions [mainly people, but a couple of agencies] … it reminds me why I once described that place – in terms of adland, not the culture – as the big ideas ghost town.
Look at it.
What the fuck it is trying to say?
I have no idea, but what I’m fairly certain of – especially given the brand is named ‘Bon Luxe’ – is they’re desperately trying to appear ‘sophisticated’.
The Eurasian heritage of the models. [because god forbid any pure Asian appears in the ads!]
The pompous ‘passions for perfection’ line.
The fake french ‘good luxury’ name.
It all smacks of some blinkered brand manager who doesn’t know the difference between natural and contrived.
Maybe someone should tell them the quickest way to look cheap and tacky is to try and fake sophistication.
And before anyone slags me off, a woman sent me this ad and she basically said what I’ve just ranted about for far too long.
And for the record, she’s hideously attractive so it’s not jealousy.
Plus she works for Tiffany, so she’s sophistication personified.
Annnnd – to put the cherry on top of the perfect life – she is married to a bloody race car driver.
No, I have no idea why she’s friends with me, but that aside … if she thinks it’s pants, then I think it’s fair to say I certainly can as well … so there.
God that was a long winded rant wasn’t it.
Well at least it’s Friday.