The Musings Of An Opinionated Sod [Help Me Grow!]


Purpose Before Purpose …

So I recently heard a story that should put companies who talk about ‘brand purpose’ to shame.

I’ve written a lot about this subject, but this does it so much better.

Hell, it may even make Mr Weigel – who hates the bullshit spouted about this area of marketing – nod in agreement.

So way back in 1939, the Kansas Wheat realised women were using their sacks to make clothes for their children.

Rather than consider this a strange byproduct of their product packaging, they decided they would start putting designs on the sack fabric so they could make nicer looking clothes.

For many companies, that would be enough … considering this a great way to ‘market their purpose’, but the Kansas Wheat company went one step further.

A step that proved they genuinely cared rather than cared more about looking like they did.

You see they printed their logo on the sacks with an ink that would easily wash away … so the kids wearing the clothes wouldn’t face any stigma they’re wearing repurposed wheat sacks.

Given how much has been said and written about brand purpose, I hope this stops people spouting shit that ‘purpose’ is new or that it means you have to relinquish your commercial requirements to demonstrate it.

Because the key to it is not about the scale you claim you want to achieve, but how you do what you do every single day.



We Will All Be Judged …

A couple of days ago I wrote about how the reset button on society has been pressed.

How companies and people are actually working together to make sure humanity is being moved forward rather than being left to fend for itself.

Sadly, not everyone is acting in this way.

In fact, some are openly displaying they prefer profits over people.

That blows my mind both in terms of arrogance and stupidity.

Arrogance … because they literally think they’re better or more important than everyone around them.

Stupidity … because this thing will be over one day and people don’t forget.

While this is old news, there is a site that has been started who has the aim of making sure of that … didtheyhelp.com.

It’s a site that details if companies or celebs helped during this crisis.

We are at a point where society will support those who support them and not let shit behaviour be passed off as “it’s just business” anymore.

It may have cost the ultimate price, but we may end up coming out of this in a better place than we started.

I hope so.

Tomorrow is a bank holiday in the UK, so hope you have a happy and safe long weekend.



Maybe The Thing Making Us Be Apart Is The Thing That Can Bring Us Together …

So today, I start working from home due to the devastating spread of corona virus.

As someone who has lived through SARS, avian and swine flu, you’d think I would be fine with it … but the way the government and media have responded, I have to say has left me on edge.

It feels like 28 Days Later – as we hide, hoping the invisible virus won’t get us while looking suspiciously at anyone who is outside or has a casual sneeze.

Personally I don’t think the government are taking it seriously enough.

I also think a lot of people are being way too blase about it.

But what’s worse is that while many of us are going to be inconvenienced, the elderly, the homeless, the single parents, the temporary workers, the unemployed and the small business owners are going to face a horrific time and no one seems to be creating plans for how they can cope.

I’m addition, it’s showing the worst of society.

From that fat, lying, cheating bastard who is the President of America – to the rapid increase in gun purchase in the USA [seriously, WTF?] to the disgusting locust like behaviour going on in across supermarkets all over the World.

I tell you what, any of these people who ever negatively judged immigrants, refugees or boat people better not do that from now on.

Though what’s the betting they’ll claim their situation is different.

I guess they’re right.

Refugees, migrants and boat people are trying not to die. They’re just trying to continue living in comfort and wipe their arse with 3-ply.

But through it all there have been signs of humanity showing their best side.

Coming together.

Uniting.

Looking out for others.

From the wonderful singing that is happening on balconies across Italy to Waitrose making sure all small business suppliers are paid the next day to LVMH doing this …

Given there are some companies you’d expect to jump to societies help who are acting like absolute wankers, it’s even more amazing LVMH are acting so swiftly and generously.

When this all passes, some companies will discover profit before people ends up costing them profit and people.

It’s a strange time but we will get through it – but what will make it better is if we can find ways to help those who feel left behind.

I’m working on something and there’s options already in place for the elderly – like this – but if you have more ideas, please let me know.

Most of all, look after yourself.

So far, 2020 has a lot to improve on.



If You Want To Be Treated With Respect, Treat Others With Respect …

I appreciate what I’m about to write is something deeply important to me.

I’ve written about this situation before.

[Actually there’s tons of posts about it, so if you’re interested, click here]

Hell, I even started a lobby group to try and stop it.

But a few weeks ago, I was reminded how much needs to be done.

Or said another way, how bad this situation is becoming and – if government figures are to be believed – how much bigger it will become.

I am talking about homelessness.

More specifically, societies apathy towards it.

Now I posted this story on Linkedin a while back and was met with a bunch of abuse.

People saying I was trying to ‘big myself up’ for giving to the homeless.

People saying I was threatening and bullying to those who don’t.

People telling me to remember that we are all going through situations others can’t see – and so to expect everyone to help is bordering on ridiculous.

I get it … I’ve written about that too [though I can’t find the bloody link to the post that specifically dealt with this] and I accept that while I was not in any way trying to ‘big myself up’ about giving to those who need it, I get it could be construed that way – especially if you don’t know me.

But – and it’s a big one – while I absolutely appreciate it can be confronting to have someone stand in front of you asking for help [and that may also trigger all manner of personal issues from people’s past] the actions and reactions I’ve seen over the years [and specifically in the last year of London public transport] would seem to suggest that either the vast population of London is going through that or they.just don’t care.

Are there other possible reasons for it?

Of course.

Lots.

But my point is that ignoring the homeless has seemingly become the ‘method’ and all I am endeavoring to do is to shock people out of this malaise and maybe realize their situation – however bad – is not as bad as theirs.

Please note, I’m not even talking about money or food, just acknowledgement that the person in front of them exists.

Nothing brought this home to me again than a situation a few weeks ago.

An elderly homeless lady very politely went around the tube asking for help.

Every one of these people, every single one acted like she didn’t exist.

Didn’t even lift their eyes up.

Fortunately I had some money and food on me so I was able to help but even if I didn’t, I would have had said I was sorry I had nothing. Not to make myself feel better but for her to know she was seen … that she existed … that she mattered.

Now I know some will say there are many people who pretend they’re homeless and make a ton of money out of it – but apart from that being the bullshit spouted by the Daily Mail – anyone who has to ask strangers for help day in, day out just isn’t doing well.

Let’s hope it never happens to you.

Let’s hope you never feel like you don’t exist and have no value.

Let’s hope the people who have countless reasons not to give don’t close their mind to the issue at hand.

As the title of this post states … if you want to be respected, if you complain about people not giving a shit about other people, then maybe you want to start with your behaviour rather than blame everyone else.



Society Is Growing Kids Faster Than Battery Hens …

One of the things that is a beautiful nightmare for parents is watching the speed of their children grow up.

At each stage of their development, you think they have reached ‘peak perfect’ and you want them to stay that way forever … but you can deal with their growth because they bring an even more delightful element into their behaviour and, as a byproduct, your relationship.

It’s utterly, utterly magical.

That said, it still doesn’t stop the fact it all happens in the blink of an eye, so while you want to always encourage their development, you just wish it would slow down a little.

The reason I say this is that I recently read about a graphic designer was so appalled at the cover of a young girls magazine, that they decided to release what they thought it should be.

Now I must admit, my first impression to this story was that the graphic designer was probably a self-righteous individual who wanted kids to grow up in the same conditions as they did.

That was until I saw this …

The original cover of the magazine is on the left, their version is on the right.

I’m going to ignore their cover – because you can read how it came about and the story behind their idea, here – however the magazine they redesigned is a real magazine and, according to their own website, supposedly stands for:

Girls’ Life (GL) magazine was founded in August 1994 (yes, we’re ancient, we know) by Karen Bokram. Since then, GL has grown from a 23-year-old’s pipe dream project to a best-selling and award-winning platform for tween and teen girls.

Tweens and teens.

An incredibly impressionable age.

Now look at that cover.

Look at those story headlines.

Now I appreciate I am an old, white male … but they seem to place huge subliminal pressure and expectations on young women.

Wake Up Pretty.

Dream Hair.

Fashion you need to own.

Boyfriends.

If young women want to explore any of those things, then that is wonderful, but I wonder how much of it is because they are being made to feel that way rather than being something they are naturally interested in. Of course, there is something wonderful about learning to develop and grow … but this seems less about personal growth and more about playing to stereotypes – and advertising dollars – so that they can then be judged by broader society.

Of course parents have a big role to play in managing the environment their children play in, but at a time where the World is finally waking up to fighting the prejudice, oppression and stereotypes women have had to face for centuries, it becomes increasingly difficult to achieve this when the World they are surrounded by continues to push an agenda of compliance … especially when they’re titles supposedly designed for the betterment of young women.

Of course this is not limited to content for young women, young boys also have stereotypes of behaviour and aspiration shoved down their throats that are unrealistic and add incredible pressure to their development.

I get children will always grow up too fast for parents, but it is scary how even that isn’t fast enough for media outlets.

What makes it worse is so many of them say their ‘purpose‘ is to inspire brilliance in their readership.

Girls Life specifically say their role is ‘dedicated to informing, inspiring and entertaining girls around the globe—and that includes everything from starting your business (we LOVE spotlighting smart, successful teens) to putting up with periods to styling a personal look you’ll love’.

Which is why I look at the Graphic Designer who screwed with their cover and say ‘well done’ … because I now realise what they did was not act like a judgmental parent, but simply show Girls Life how their cover should look if they are serious about what they claim they represent.