Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Communication Strategy, Creativity, Culture, Education, Experience, Insight, The Kennedys Shanghai
As many of you know, I spent 5 years trying to pass a bunch of teacher qualification so I could one day be a lecturer at MIT.
It should have taken 2.
And while I [eventually] passed and have done the odd lesson here and there, the reality is I find the whole thing very difficult.
Part of that is because I’m a bit thick, part of that is because the students I’ve worked with are ridiculously smart [one is 21 and re-engineering the pace maker for fucks sake] … but the other part is that so much of the ‘higher education industry’ seems to be focused on teaching, rather than on helping students learn.
Of course, both of those are interconnected, but for me, it’s about the core motivation.
If it’s about ‘teaching’ … then your focus is communicating the curriculum within the time allowed.
If it’s about ‘learning’ … then your focus is on enabling the students to grasp concepts that they can then use with their own free will.
I am absolutely in the latter camp, which is why I’ve found MIT a bit of a struggle and why I’ve found The Kennedys such a joy.
Of course it doesn’t help there are systems in place where the students ‘grade’ the teacher.
Seriously, how stupid is that?
I appreciate there’s some bad teachers out there, but to give students the authority to pass judgement based on their experience is ridiculous.
Of course, in a perfect world they would be able to do this objectively, but as we all know, so much commentary these days is from a subjective point of view so you could be a great teacher who is given a bad grade by students simply because you didn’t give them the grades they desired because they didn’t warrant them.
Now I’ve made a distinction between higher education and more junior – but that’s not to say they don’t suffer the same issues – but the reason I write this is because of that article at the top of this post.
Despite the author inferring they found it educational and inspirational, I’m not sure that approach would be allowed today.
I appreciate it is fairly radical, but handled correctly, it not only helps students learn, but it opens a debate that would help them truly understand.
To me, that is what education is about …
Giving students the tools to challenge, destroy and liberate stuff … because if we don’t give them that, what hope has society to move forward, let alone stand up against those who wish to do us harm?
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Brilliant Marketing Ideas In History, Cars, Creativity, Culture, Cunning, Daddyhood, Entertainment, Experience, Happiness, Insight, Marketing, Mum & Dad, Parents
I’m a husband.
And a father.
I supposedly hold down a senior job at a highly respected company.
I have responsibilities … mortgages and a bunch of other things ‘older people’ should have.
And yet despite all that, when I saw this ad for Hot Wheels, I totally got what they were saying.
Oh Hot Wheels.
When I was a kid, they were the toy cars to have.
Matchbox made the practical but Hot Wheels made the sexy.
The souped up.
The ‘fuck, that looks cool’.
Kids who were good at maths would play with Matchbox but kids who could play the guitar would have Hot Wheels.
I must admit, I am shocked at all this emotion coming out of me despite the fact I haven’t bought – or played with – a toy car for at least 36 years. And that’s why I love this ad so much, because in an instant – and without showing any product whatsoever – I get it.
I totally get it.
Given this ad appeared on a motorway, I am assuming Hot Wheels actually want to target people like me.
Their goal being to awaken my memories of their brilliant toy cars and introduce my kids to them.
It could be because a while back I read Hot Wheels was a billion dollar company under threat.
Not from other toy car competitors, but because parents didn’t know how to play toy cars with their children. Especially Mum’s with boys.
[Don’t call me sexist, this is what they said]
Whatever the truth is, this ad worked for me.
It not only reminded me how much I loved Hot Wheels, it made me want to play with them with Otis. Which all goes to show that while the features of a brand can be copied, it’s spirit and values are always unique.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Customer Service, Insight, Management, Marketing
One of the things I absolutely love is when you hear a perspective on something that you never thought about.
Something that makes you stop and reconsider what you thought you know.
Not that it means your original perspective was wrong – as I’ve said before, there’s rarely a really wrong answer, just lots of degrees of right – but you just feel your eyes have been opened to something that you thought had no way of surprising you.
It’s like a revelation to me.
The reason I say this is because it happened when I read this interview with a bouncer …
Now maybe you’re thinking his statement was massively obvious, but I never looked at bouncers that way.
To me, they were there to stop trouble and maintain order.
Oh … and to look menacing.
[Except my best friend Paul is sometimes one and he is the opposite of menacing]
However, after reading “If you’re too drunk you’re not going to buy any drink”, I now realise their actions are as much about securing the profitability of the business as it is securing the reputation and environment of the premises.
In essence, they’re more than bouncers, they’re business managers.
Now of course, you could say this is a classic case of ‘reframing’, and maybe it is … but in my experience, it only works when it is born from a truth that people can immediately relate too, so even if that is the case, it’s still better than 95% of the stuff our industry has done.
Filed under: A Bit Of Inspiration, Brilliant Marketing Ideas In History, Comment, Creativity, Culture, Design, ECommerce, Innovation, Insight, Marketing, Technology
One of the things that makes me smile is when I hear – or read – Western articles talking about how things like iPay will change the way people spend/transact forever.
The reason for my amusement is not just because this has been happening in China for at least 2 years, but that iPay is a massively inferior product when compared to something like Wechat wallet.
Now, to be fair, lots has been written about Wechat.
From how it has become a hub for almost every aspect of daily life in China – from messaging, to ordering food and taxis to spending, borrowing, investing or sending money – right through to it’s ability, in 2016, to transact more mobile payments in 14 days that eBay & Amazon did globally in an entire year.
[UPDATE: During the 2017 Chinese New Year, Wechat say 46 BILLION red packets [envelopes with money] were sent through their app over the 7 day holiday period. This represents 5 times the volume that occurred in 2016]
And all that is true and fascinating … but unless you live here, I don’t think anyone can truly grasp the way China has embraced technology based spending.
What makes it even more amazing is that prior to Wechat, China tended to be quite protective in how they used their money.
They were one of the slowest nations to embrace internet banking.
There’s millions upon millions of people who still won’t put their money in a bank.
And yet Wechat has come about and despite not being a bank, if has fundamentally changed consumer habits and sentiment regarding their cash.
Which has fundamentally changed retail habits and sentiment regarding how they offer service to their customers.
So how did they do it?
Well, there’s a bunch of reasons.
Without doubt one is they appeal to a different generation to those who were there before.
A generation brought up in the digital age.
A generation who have a ‘I want it now’ mentality.
But it’s more than that.
You see Wechat’s genius was they refused to take any advertising for years.
In a nation where making money is everything, Wechat resisted the lure of ‘easy cash’.
This might not seem a massive thing, but to the people here, it felt like they’d found a brand that actually cared about them.
A brand that wouldn’t sell them out to line their own pocket.
This gave Wechat an integrity few brands could ever hope to achieve – especially in such a limited period of time and in a place as suspicious as China – so when they launched their ‘wallet feature’, there was no doubt people would embrace it because the level of trust in them was so high.
Of course there’s many other reasons for their success – and arguably, Wechat did this so they could ultimately win the long game with advertisers and partners – but with so many brands talking about ‘changing behaviour and perceptions’, it’s worth remembering part of Wechat’s success is as much because of what they didn’t do, as it is what they did.
This is so good I can’t even bring myself to add to it.
Except to say I won’t be adding to it.
God, I can’t help myself can I?
The only downside is that if I’ve started the week with posts about shit, how disgusting and low-brow will I have gone by Friday? Be afraid, be very afraid.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Creativity, Culture, Cunning, Design, Devious Strategy, EvilGenius, Innovation, Insight, Marketing, Marketing Fail
Of course, I’ve not seen this plate anywhere since they entered it into an award … but the reason I bring it up is because I recently saw a real, live, genuine product that frankly, is an embarrassment to that piece of scam.
Worse, it’s an embarrassment to the whole ad industry.
Here is it …
Yep, it’s another plate.
Except this plate doesn’t have mini-holes to “supposedly” drain a small proportion of the bad stuff from your dinner.
No, this one is shaped to reflect the size, shape and capacity of the average human stomach.
At a glance, you can see the quantity of food that should be going down your mouth.
Now of course what food you put on the plate has a huge impact on the effect it will have on your body, but given so many of the obesity issues are caused by quantity, this could have a real impact on your overall health in an instant.
No questionable ‘technology’.
No ads telling you to eat healthier.
Just a product that actually helps you help yourself … albeit in an ingenious, guilt-tripping/educational way.
I’ve said this before, but I genuinely believe designers are currently solving problems in better and more powerful ways than adland. Of course we still do brilliant things, but in our quest to try and make ourselves look good … we seem to be focusing our energies on chasing hype rather than doing something that proves how genuinely smart we can be.
And if you need any more evidence of that, just look at the recent Super Bowl.
An event that should be the best ad for the industry but ends up being the worst … mainly because for all the talk we spout about being innovative and focused on solving problems, we end up making TV spots that sell bad humour, brand ego or z-grade self-help manifestos.
Sure there’s the odd one or two every year who do something genuinely interesting [but rarely as good as this], but at a time where we have a chance to show how good we can really be, they still end up being the exception rather than the rule.
Or said another way.
A bunch of ads that cost millions of dollars are less effective, creative and insightful than an £18 bowl from fullstopbowl.com
Filed under: A Bit Of Inspiration, Communication Strategy, Corporate Evil, Crap Campaigns In History, Crap Marketing Ideas From History!, Insight, Marketing, Marketing Fail, Parents
I’ve written a lot about my hatred of pushchair companies.
How they try and sell their seat-on-wheels as a fashion item or a bloody 4×4 vehicle.
But now iCandy – one of the worst offenders – have decided to fuck me over by releasing this:
I know my hatred is bordering on irrational but I hate this so much.
I hate the name.
Apart from it being utter bollocks, why can’t they spell it properly.
Oh I know why, because by making the ‘i’ in MiCHAIR lowercase, they think it makes it sound like it’s some kind of next-gen product when all it is, IS A FUCKING HIGHCHAIR FOR A BABY.
Then I hate the Dad in the photo.
Look at him …
They might think he looks young, relaxed and good looking – the sort that holds down an uber-successful job in the city – but I just think he’s a smug fuck who is sleeping with his secretary. Probably in the marital bed when his wife is out at her sisters.
And don’t get me started on that kitchen.
Oh you just know the client demanded it to look clean and contemporary because that reflects ‘the brands values and aesthetic’ or some other contrived marketing buzzword bullshit.
And the irony is, by doing that, it highlights how much bollocks this all is because anyone with a kid will tell you that regardless how immaculate a place may be when you start to feed your child, the moment you try and put food in their mouth, the entire room will resemble a war zone within 3 seconds flat.
But I can even overlook all that compared to the worst bit … the line.
LIVE EVERY MOMENT. LOVE EVERY STEP.
What the fuck?
Seriously, what the fuck?
Love every moment of what? Feeding your kid?
Are you insane?
Unless that chair can strap a kid in like their Hannibal Lector in Silence of the Lambs, you’ll never live every moment … you’ll be too busy trying to avoid it.
And then there’s that LOVE EVERY STEP.
Maybe they mean it in terms of how the chair adapts to the different life stages of the kid, but even if it does [which I totally made up, by the way] IT’S A CHAIR … IT CAN’T GO ANYWHERE SO WHY ARE YOU USING WORDS LIKE STEPS???
OK … OK … I need to take a deep, deep breath but I hate how these companies try to exploit the love we have for our kids by making us feel that we are not treating them well unless we put them in some pretend designer bollocks.
To be quite honest, that strategy – while sadly effective – is utterly evil because what they’re saying is it’s the stuff you put around your baby that is more important than the way you actually treat them.
I would absolutely love to know how many of the people behind this are parents.
Then I’d love to know how many have called their kids Tarquin or Apple-Baby-Boo.
I don’t know why knowing their kids name would be important, but I’d just like to know.
Because I’m angry. And irrational. And just really, really fed up of how these companies are turning kids into a fucking accessory for certain parents to show off how fucking rich and stylish they are.
Though I admit, if Birkenstock did a high chair, I’d be there with fucking bells on.
[I’ll be better by tomorrow. Promise. Well, semi-promise]