The Musings Of An Opinionated Sod [Help Me Grow!]


New Decade, New Career?

So now my life has hit a major age milestone – and I apparently become an official fucking dinosaur for adland – I’m guessing this is why I received this random correspondence on Linkedin recently …

Now I appreciate I really, really, really love my cat … but I have to say, I don’t know if I have all the skills or qualities required to become a professional vet recruiter.

Quite frankly, I don’t think anyone who loves their pet wants me to become a professional vet recruiter.

Though I have asked for more details … hahahaha.

[Still haven’t heard back from him yet though]

That said, with Leonel’s lateral thinking approach to his job, maybe he would be better suited to working in adland than pet-care-by-proxy. He’s certainly more qualified than I am … probably – and sadly – in either job.

I don’t know about you but I’m impressed.

And very, very scared.

🐈🐕🥼



Why Linkedin’s Secret Sauce Will Leave A Totally Horrible Taste In Your Mouth …

I’ve written a lot about Linkedin in the past.

None of it, let’s face it, that complimentary.

Part of that is because of what some users view as professional and part of that is because they show a total lack of understanding of who their users are … but it also doesn’t help its become a place where bullshit head hunters blindly contact you about bullshit jobs.

Or worse, where they ask you for names of people they can then bombard with their bullshit jobs.

Continuing the theme of bullshit and Linkedin, have a look at this …

WHAT. THE. FUCK?

Seriously, what are they talking about?

Why are they going on about ‘secret sauce’?

Why are they trying to make it sound that the average schmuck can have the same power and influence over Linkedin as THE PEOPLE WHO OWN LINKEDIN?

And given no one actually knows what they’re talking about, why would anyone care how Linkedin uses Linkedin to market their secret sauce … let alone the fact that given no one knows what their secret sauce is, it must mean Linkedin is absolutely shit for marketing.

I swear to god this is nothing more than a bet some people had in Linkedin to see how many times they could put the word Linkedin into an ad. Because any other reason just doesn’t make the slightest bit of sense.

This is another perfect example of when companies try and act in a way that is totally inauthentic to them. Embrace your boringness Linkedin, because at least it will make me think you’re self aware, whereas now, I just think you’re a bloody idiot.