The Musings Of An Opinionated Sod [Help Me Grow!]


Why My Wife Is Perfect For Me …
October 3, 2019, 6:15 am
Filed under: A Bit Of Inspiration, America, Attitude & Aptitude, Comment, Deutsch, England, Jill, London, Love

A few weeks ago, the lovely Leigh – a planner I worked with at Deutsch LA – came to London.

It was wonderful to see her and we caught up on a bunch of gossip.

As normal, I took an instagram of her and titled it,

“Everyone in the restaurant is wondering what the hell she is doing with me”.

Sure, it was a bit self-depreciating, but it also was true.

Or at least it felt that way to me.

However, later in the evening when I checked the post, I saw my wonderful wife Jill had left a comment that managed to both add and remove various paranoia of mine with a comment so evil genius, that it makes me want to marry her all over again.

Nice one Jill … ignoring the fact way too many friends liked it.

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Spare A Thought For R/GA …

That’s quite the post title isn’t it?

Well it’s for a simple reasons because a year ago today, I joined them.

Poor fools.

What’s worse for them is that I don’t intend on going anywhere – which means I’m going to be here longer than the last gig I had.

There’s a bunch of reasons for that …

I am learning.

I am being challenged.

I am doing things I find interesting and exciting.

I am doing things I have literally never done before.

From the future of reading to the future of fashion to the future of the future. Kinda.

I am dealing with people who see the World completely differently.

I am working with a bunch of wonderful people from a huge range of disciplines.

I am – as usual – working with an incredibly brilliant gang of talented planners.

[They can be a bunch of dicks, but nothing the threat of lunch with me can’t sort out]

But even more than all those wonderful things is one stands out the most …

Everyone has been nothing but kind and generous to me and ‘my ways’.

From messing with the planning approach to adding some chaos to the creative process to letting me give a talk at Cannes with Martin Weigel for our little hobby company, every single person – from the very, very top – has been incredibly supportive.

Now I know that being yourself shouldn’t be a big thing, but after some recent experiences – and hearing so many terrible stories on Corporate Gaslighting – I realise it’s not something everyone gets to enjoy and so to be supported and encouraged despite my “unorthodox, immature and annoying ways”* means I am incredible grateful to everyone for giving me the space and environment to be who I am.

So despite putting me on planes so often I can only presume they’re trying to give me DVT, I want to say thank you R/GA … I just really, really hope you don’t fire me this afternoon because not only will Jill, Otis, Rosie and our bank manager [rightfully] beat the crap out of me, this post will have been a massive waste of corporate toadiness.

Till next year …

____________________________________________________________________

* A genuine quote from Mr Nice Guy, George Byrant from many years ago.



You Can Do Whatever You Want As Long As It Is What We Want You To Do …

When I first came to London, I signed up for Zip Car.

To be honest, the process was a nightmare, but I thought it would be useful.

Was it?

Well, put it this way, we ended up buying out own car.

I’m sure Zip is useful for many people, but part of the problem for us was that there just weren’t many cars close to where we lived. What this meant was that if we wanted one, we probably would need a taxi to get to-and-from the car, which kind of defeats the purpose.

The reason I am saying this is that I just saw this ad for them on the tube.

While there were many things I found a bit bizarre about the ad – specifically the fact you’re sitting on the tube but it’s telling you to get a taxi – the bit that got me the most was in the body copy, where they say …

“… leave our car wherever you leave your inhibitions”.

And then, via the ever-useful *, they clarify this with the additional …

“… just make sure you leave your inhibitions in the ZipZone”.

So in essence, they’re trying to position themselves as the enabler of the spontaneous spirit but then have terms and conditions that mean you can only live that way if you’ve thought through your actions.

Or said another way, they want you to plan your spontaneity.

Idiots.



Best Of The Best Or The Least Bad?

Today I’m judging the Effies.

Oh awards …

I’ve written so, so much about them in the past.

Like here. And here. And here. And here.

I must admit, I am intrigued to see what they are going to be like in the UK.

Will they be a celebration of insightful efficiency or will they be like I experienced too many times in Asia, a stream of consciousness that just rumbles along till they think they have explained how they got to their idea and how they have proved it worked.

I guess we shall see later today.

I really, really hope they are good.

Not just because the Effies have always had a standard they’ve lived up to, but because it will give me faith the industry still has fight in it to do things right.

In my time in the UK, I’ve read a bunch of planning documents/portfolios/resumes that have been more about packaging.

Repeating a client brief in a way that has been ‘sexed up’.

Superficial.

Executional.

Literal.

There are a bunch of reasons for this.

Part of it is the lack of training agencies give their strategiests.

[Hence why we started the School of Strategic Arts]

Part of it is the huge amount of freelance planners out there who are doing exactly what they are asked because they are fighting for their livelihood.

And part of it is because of the client/agency remuneration deals which means planners are giving too little time to explore the best outcome to the problem they face.

Planning has a valuable role to play in effectiveness.

Planning has a valuable role to play in creativity.

But it needs to be allowed to do it to make it happen … so here’s hoping we see the best of what it can do today, because the Effies is not just important for the people who win, but for what the industry needs to get back to being.



A Glimpse Into Past Normality …

Following on from yesterday’s post about Concorde I thought I’d post a sign I saw hanging in the ‘food preparation area’ of an old British Airways plane …

The fact smoking was once allowed on planes is amazing.

The fact they had to remind staff not to smoke while preparing food is mind-blowing.

But they did … because back then, having staff not smoke while preparing food was classed as ‘hygienic’, regardless of the fact being stuck on a plane with cigarette smoke working its way through the cabin at 30,000 feet was not.

Thank god those days have changed …

And that’s the thing with history, you often look at it and wonder, ‘what the hell were people thinking?’ but then you look around at the state of the World today and you realise we’re still making stupid decisions.

Whether it’s brexit or the rise of nationalism, millions of people are making decisions as stupid as allowing smoking on a plane.

Or smoking in general.

Of course, this is ultimately fueled by individuals who claim to be acting in societies best interests but are really getting the masses to act in ways that suit their own personal agenda … be it for money, fame or ego.

There’s an old proverb that says ‘those who forget history are destined to make the same mistake again’. Personally I think that needs updating to “those who only remember the bits of history that suit them are destined to lead us all into the shit”.

People will claim this is democracy, but it’s not really.

Apart from the fact anyone can win anything if you lie through your teeth, true democracy requires EVERYONE’S opinion to be heard. Maybe it’s time we follow Australia’s lead and say it is a requirement that everyone votes on issues of national importance. Maybe if that happened and people still voted for Brexit [albeit with issues that were true rather than fear mongering] the country would be less broken apart.

It won’t happen. Too many people with power and money will make sure that’s the case … and that is why anyone who still thinks we live in a democracy better not complain when decisions go against them.

Sorry, I got ranty there, I’m just so angry someone like Boris Johnson has got what he wanted regardless of the cost to everyone else. He and his cronies should be charged as enemies of the country … which may happen once everyone see’s the damage a No Deal Brexit has on their everyday life.

Oh, before I go and have a lie down … a little message to Dave.

Mate, I know today is a hard day for you. As usual, we are all thinking of you and will give you a call later.

Big hugs.



The Best Part Of Me Isn’t Me …

A few weeks ago, Otis – my son – graduated from preschool.

I’ve got to be honest, I don’t quite get the preschool graduation thing.

Yes it’s a sort-of school, but it’s basically long playtime where you get to piss about with your mates – which is a bit like working in adland, but with less alcohol. Hopefully.

Anyway, whatever it is, Otis graduated which means the next stage is him embarking on his journey of real education.

I can’t believe it.

It seems only 5 minutes ago he was born.

But there he was … graduating for the first time in his life.

I don’t mind telling you I look at my little boy with such pride and love.

He has gone through a lot …

Living in 3 radically different countries – exemplified by the above photo shows him born in Shanghai, starting preschool in LA and finishing it all in London – saying goodbye to people of huge significance in his life, having to start things over again and again, watching his Dad crumble after seeing his beloved mum die, going through an operation … and yet through it all, he has approached life with a sense of optimism, mischief, happiness and curiosity that would put many older people to shame.

Part of this is because he’s just a loving and compassionate kid. Part of this is because he has family who bloody adore him. But part of this is the insane kindness and generosity that people around the world have shown him simply because they have watched him grow through my billions of social media pics.

The reality is Otis has brought more to my life than I could ever have imagined.

Not just in terms of love and happiness … but also in terms of lessons for life.

He has made everything unquestionably richer for both his amazing Mum and me and so as I tried not to cry as I watched him get his significant – but utterly pointless – certificate, I felt insanely proud of him.

Not for what he has achieved, but for who he is.

Congratulations Otis, you’re an epic little boy.



Post Office Windows …

When I was a kid, I would love to look at the post office notice board.

Every week it would be filled with different items for sale – from bikes to beds – with maybe the odd babysitter or gardener ad thrown in-between.

Decades later – literally – I pass the local post office in Fulham and now have Roxy and her massage centre stage.

I’m not judging, I just find it interesting … though I have to admit, I don’t find it nearly as interesting as the massage ad that appears bottom left.

Therapeutic or not … a ‘pay as much as you want’, female only massage, feels dodgier than a night out with Billy in the Bronx … and that’s VERY dodgy.