The Musings Of An Opinionated Sod [Help Me Grow!]


Resist The Pressure To Reduce Yourself To Others Standards …

Many years ago, I wrote a training guide called, How to ask questions without being a bitch.

It happened because a junior account service colleague at Wieden didn’t know how to get clients to acknowledge her and the questions she had.

This was not because she wasn’t good, but because of gender stereotypes.

Well recently, I had a similar experience, except this time it was a brilliant strategist that a mutual friend of ours had introduced me to.

In my time in LA, I’ve met a whole host of strategists and – as I wrote a while back – many have left me feeling indifferent.

But not this person.

She was more than one of the good ones, she was one of the best.

Sharp as hell.

Unique – yet well thought out – perspectives.

A genuine love of being creative in interesting ways.

Anyway, as we were talking, I said I’d be really interested in hearing – or reading – her perspective on the future of storytelling. For some reason, she said yes and a few weeks I received a great paper with a great perspective.

Except there was one thing I didn’t like.

“The surprising part of this was the fact that my mentor, a white man, erudite and well-known in his profession, cared about my opinion. To give you some background – I’m in my 30s, a mixed bag of races, city kid, raised by a single mom type through and through. I’m a decade into my career and this was the first time I was asked to share my perspective by someone that, for all intents and purposes, matters.”

I hate it.

I hate that this was the first time she felt she was asked for her opinion.

I hate it for the shit she has obviously had to put up with in her life.

I hate the baggage that has weighed her down.

I hate the low expectations she had been forced to endure.

I hate the bosses she’s had that have told her to follow orders rather than encourage her to find her own voice.

And while she finished her paper with a resolve to not let this shit quieten her ever again, I’m still angry that a great talent has had to put up with shit designed to keep her down rather than lift her up, which is why I ask her – and any other planner who relates to this situation – to embrace my paraphrasing of the advice comedian Michelle Wolf received when she was about to take the stage at the White House Correspondence’s dinner, at the top of this page.

Burn it all down.

Advertisements


Loyalty Only Works If It’s A Two Way Street …

So recently a friend of mine asked me for some advice.

OK, so that was their first mistake, but their question was one they felt I would have some perspective on.

[For the record, I asked her if I could write about this on here and she said yes]

So she’s worked at her company for 7 years.

It’s a good company – one of the best – and she has been rewarded with compliments and payrises.

Over the years, she’s been offered other jobs but has never seriously considered them.

Part of it is because she likes the work she does and who she does it with, the other is her most senior people keep telling her how important and valued she is.

But that’s all that is happening.

Being told rather than being given chances to grow.

Now I appreciate this is still better than many companies do, but now there’s an option on the table that she is genuinely excited about.

One that scares her in a good way.

Rewards her talent both in terms of responsibility, authority, pay and title.

And yet she’s hesitating.

Not because she isn’t excited. Not because she doesn’t like the company. But because she doesn’t feel she has “achieved what she wants to achieve before she feels she can move on” … and that’s what she wanted to talk to me about.

Now anyone who knows me will know I’ll never tell someone what to do. It’s their job to learn from their mistakes and choices. However one thing I do well is ask questions … questions designed to make the person think and get clarity at the same time. And the question I asked my friend was ‘what are you waiting to achieve before you could move on?’

It wasn’t a great surprise to learn that what she was talking about wasn’t actual work, but validation.

Now you could say that she had been receiving this through the compliments, but what she really craved was proof, not words.

Proof in the terms of promotion.

Proof in the terms of new opportunities.

Proof in the terms of new challenges.

I get that – I get that more than you know – but what it meant was she was basically a prisoner, because the longer they withheld the ‘ultimate proof’, the longer she would stay. It is – I imagine – somewhat akin to people who stay with an abusive partner feel. Desperate for approval so regard being abused/overlooked as something that is ultimately their own fault and they stay to try and ‘win them over’.

Now I get staying in a well-paid job is very different to domestic abuse and so if that analogy has hurt anyone, I apologise … but I told my friend 3 things she should think about.

1. When a boss continually compliments you but doesn’t promote you – despite continually, and undeniably, showing your worth – then what they actually mean could be ‘they want you to stay so they don’t have to deal with the shit when you go’. In other words, the compliments are designed more to help them than you.

2. If you have been consistently performing – and your reviews reinforce that – but nothing is happening, maybe you have to accept that their ambition for you doesn’t meet your ambition for you.

3. Lastly – and possibly, most importantly – if this situation has been going on for the last 2 years, how long do you give it before you decide the effort/investment you’re putting in is ultimately working against your bigger goals and potential?

A company that cares is a wonderful thing.

A company that says they care is a different thing altogether.

While it is impossible to help everyone grow in an organisation because – let’s face it – the higher you go, the less roles there are – you do deserve to know where you stand, if only so you can make the right decision for yourself.

Of course, that means you might hear things you don’t want to hear, but while being kept in the dark might help keep your ego in a pleasant state of delusion, it will ultimately bite you at some point in the future.

I don’t know what my friend is going to do and I appreciate change is scary but as much as loyalty is a very valuable trait, it only works if it’s built on honesty and is a 2-way street.



Brexit Airways …

So a few weeks ago, I was in Amsterdam and about to fly to London.

I was quite excited because apart from going ‘home’ for the first time in well over a year – even if it was just for 18 hours – I was going to fly into London City airport for the first time and I was interested to see it.

OK, that’s not why I had chosen to pay the higher fair – I had to be in the city at a specific time – and so that airport made things super convenient for me.

About 30 minutes before we were going to board, a member of British Airways came up to me and asked …

“Mr Campbell, would you be interested in catching a later flight that lands at Heathrow. We will provide you with a €25 voucher if you do.”

Now for those of you who don’t know, Heathrow Airport is not in the middle of London and while it is obviously well served with transport links, it’s a much longer journey and probably costs more than the €25 they were offering.

Because of this, I asked …

“Does anyone ever accept that offer?”

The representative looked at me rather sarcastically and said …

“Yes, lots of people actually”.

Now maybe I was a bit jet-lagged.

Or maybe I just didn’t choose the right words.

But I found myself replying with …

“That must explain why you’re no longer the World’s favourite airline”.

OK, that was a majorly dick move, but I still can’t work out how an airline thinks it’s OK to offer an alternative flight that goes to a completely different airport and a voucher that doesn’t come close to covering the higher price I’d paid for my ticket [so I could fly to that specific airport], let alone the probable cost of getting into the city from this new destination.

I get things change and alternative plans have to be made, but brands need to remember that the best way to deal with screwing up is to offer a genuine level of compensation, not something that literally rubs salt into the wounds.

Have they learnt nothing from their war with Virgin?



A Year Is A Long Time In America …

So today marks a year of being in America.

Or said another way, a year away from China.

It’s been a very interesting time for me … with a bunch of ups and downs.

Ups … in terms of the lifestyle my family get to enjoy and the people I now get to call colleagues and friends.

Downs … in terms of the state America is in and the way America is behaving.

Not just as a nation, but in the beliefs and habits that have infiltrated the working environment for so many people.

But all that aside, I still feel a deep sense of privilege that I get to have this experience.

The fact I’ve been able to live in different countries, experience different cultures and make a decent living out of it is something I will always be massively grateful for.

Of course part of this is because I’m white and male … and while I can’t change that, I can try and make sure those opportunities are available to those who aren’t either of those things.

Which has been one of the best things about being in America.

The massive wake-up call I had to the realities other people face.

Of course I wasn’t blind to it, I have seen it – and reacted against it – in every country I’ve lived, but the things I’ve seen and experienced in my short-time in America has been both confronting and enlightening.

Seeing how so much of white America deals with issues relating to African American and Latino rights – even when they’re in support of racial equality – proved to me that just saying stuff ends up being nothing more than compliance with established rules and behaviors.

It shames me to admit that it took me some time to realise that, but it’s absolutely true which is why I’ll always be grateful to colleagues like Maya, Chelsea and Bree for taking me to this point and place.

In all honesty, I don’t know how long we will be in the US.

It could be a year, it could be years … I’ve never gone to countries with a ‘time plan’ … but what I can say is the experience has been quite profound for me. OK, not in the way China was – in fact I still feel more Chinese than Western in many ways – but in terms of helping remind me who I am, what I value and what I am capable of doing or being.

You see, when I was in China, I heard murmurings that some people only saw me as someone for the Asia market.

While I absolutely love/d that part of the World and enjoyed having to relearn everything I thought I knew, I found that rumour annoying given I’d worked in a bunch of markets prior to China and in my role at Wieden, had worked with global clients for global markets all the time.

But rumours have a way of slowly getting into your head and while I do not deny there has been a bunch of stuff I’ve found weird/strange/annoying and plain fucked-up about working in America, seeing my department embrace their voice, their opinions and their beliefs and turn that into ideas, points of view and creativity that has made some people feel very uncomfortable has truly put a smile on my face.

That doesn’t mean I feel we are anyway done – far from it – but seeing change and, from my perspective, growth has been hugely rewarding.

Of course there’s no magic formula to it …

From a personal perspective it’s about being open to what you don’t know and having the willingness and curiosity to keep learning and improving. From the departments perspective, it’s just setting a direction, defining the standards we are all going to live up to and then giving everyone the time, space and backing to explore, fuck up and be vulnerable, which is why in the journey to this point – which includes the choices and decisions I’ve had to make to deal with the situations and circumstances I’ve come to face – it’s acted as a really valuable reminder of who I am, what I believe and what I still want to achieve.

So thank you America.

For what you have done for me and what you have done for my family.

I don’t know if I’ll ever love you like I love some of the other countries I’ve lived in, but if you sort out the shit you don’t want to talk about, then you’ll truly be an incredibly special place. And even though I don’t think that can ever happen – at least to the extent it needs to happen – I’ll forever be grateful for the experience you’ve given us living here … even if you’re giving my son an American twang.



Am I An Annoying Prick Of A Colleague?

OK, so we all know the answer to the question in this post.

But despite hiding hundreds of stickers around my old office … making packing tape with my colleagues face on it … creating badge/buttons with the face of another colleague on them … sending annoying all staff emails … giving annoying art to designers … proudly buying and displaying horrific art for my team to witness every time they step into my office … buying Useless Boxes for people … continually taking bad instagrams of my workmates … crafting terrible ‘personalized’ clothing for leaving presents and basically being a class-1 dick to all and sundry, I’m still not sure.

Or should I say I wasn’t sure until I had a stamp of my signature made so I could stamp colleagues birthday cards to show that personal touch without much effort, as demonstrated by Leigh’s errrrrm, forehead.

So if you think Monday is horrible, be grateful it isn’t being spent in the same office as me.

Always a silver lining.



What Agencies Can Learn From Otis’ Kindergarten …

So Otis goes to this amazing hippy kindergarten school near where we live.

It’s a co-parenting school which means that the parents have to help with the schooling of the kids, not just with the funding.

It follows a very specific philosophy defined by the founder and it’s a place where kids learn through expressing their creativity.

They even have a ‘mud room’ for the kids to cause mayhem when it rains.

Put simply, we love it.

A few weeks ago, we went there on the weekend to help decorate it during spring break when I came across these 2 signs in the school …

I love them.

It sums up everything we adore about the school.

It captures exactly why Otis feels it’s a safe and happy place for him to explore.

It also addresses something I have been looking into for a while, which is the lack of outlet American men have to express their feelings.

Everything is built on acting tough.

Crying is for wimps.

Hell, even the bars are full of sports TV’s basting out scores, which means people don’t have the quiet to talk to one another – something I had growing up in England that actually encouraged the sharing of feelings and emotions. Albeit often wrapped up in banter.

The macho pride that seems to underpin so much of American male society feels like it’s still the 1950’s … which is why I love that this school doesn’t tell kids to ‘stop crying’, but asks what is wrong and then sympathises with their predicament which remarkably, helps them stop crying far more quickly and in a more positive way than any shouting would ever do.

Now imagine if companies operated by the same ideals.

Listening.

Valuing.

Caring.

Developing.

Oh I know those words appear in a million mission statements, but we all know they’re often used more as an illusion than an action.

In the bid to build office ‘culture’, so many organizations forget it’s not just about what you say – or even what you do – it’s the practiced beliefs that defines what everyone values, which is why companies could learn even more from this school than my dear Otis.



Freddie And Friends …

Many years ago I worked with a Swedish planner called Fredrik Sarnblad.

I loved him.

I loved him for many reasons …

His brain.

His humour.

His creativity.

His friendship.

His unsatisfiable appetite.

We went through all manner of trials and tribulations together … from highs of convincing work to send us to Bali for a week so we could work on the SONY pitch strategy in peace [which, thank god, we won] to lows of being in Thailand with a client who spent all their time trying to undermine us in front of their colleagues. [which we, read: me, didn’t react to very well]

And while we’ve not worked together for over 11 years, Freddie was always more than an ex-colleague, but a real friend … exemplified by the fact that when we saw each other in Boston a few weeks ago – after almost 6 years apart – it was like nothing had changed.

My relationship with Freddie is different to that of many of my other friends.

One of those reasons is I’ve never made a highly inappropriate blog about the way they dress.

The other is that I can have really personal and emotional conversations about life with him.

That’s not to say I can’t with my other mates, it’s just I rarely do … but with Freddie, we always did and do. Talking about subject many people find uncomfortable but are true for all of us.

The reason this can happen is that Freddie is both self aware and in touch with who he is.

He doesn’t shy away from the big conversations because he knows that’s where life resides … the real stuff, not the things we use to distract us from dealing with the real stuff.

One of the things we talked about recently was happiness.

Initially it was in the context of family but it quickly evolved to the job we are paid to do.

Creativity.

We talked about what makes us happy, what frustrates us and what we can do to make things better … more fun … more interesting and exciting. We even talked about how we can work together again.

Well that conversation must have had a real impact on Freddie because weeks later, he quit his job and started his own agency.

To be honest, I think that’s a bit extreme … all he had to do was say he didn’t want to work with me again … but I’m super happy and excited for him.

I’ve written many times why everyone should experience starting their own business, but in Freddie’s case it’s a little different.

Don’t get me wrong, it will be amazing for him – but the real value will come from the companies that use him because he’ll not only make them better, he’ll make them discover what they are capable of being.

So congratulations my dear Freddie, I look forward to one day being one of your shitkickers …

Knock them dead …

You can find out what he’s doing and how he’s doing it here.