The Musings Of An Opinionated Sod [Help Me Grow!]


Viagra By People Who Are Massive Dicks …

As you read this, I’ll be on a plane to America – again.

Given I’m not back till Friday – and then there’s a long-weekend in the UK for Easter – that means there won’t be any posts till Tuesday. Hopefully I will have digested all the chocolate I intend to eat by then. Not to mention have got over the excitement of having my new car – which, is exactly the same as my old car – but that’s a post for another day.

Till then, I leave you with this …

So I recently saw this ad for a viagra type product on the tube …

How horrifying is that eh?

OK, it’s not quite as bad as the Eddie viagra ad I wrote about a while back … but it’s close.

From the terrible ‘When Harry Met Sally’ reference to the racially questionable ‘erect dreadlocks’, it’s the sort of rubbish you’d expect to see in a first year ad students book.

And I’m probably being unfair to first year ad students.

But even worse than that is that it comes from a company called manual.

Maybe it’s just me, but the words ‘manual’ and ‘viagra’ seem to be polar opposites.

I don’t know why, but when I see the word manual – in the context of intercourse – I think more of masturbation than copulation … and yet that is what they decided to call their company.

Weird.

At one point I was going to say that even that wasn’t as weird as ending the body copy of the ad with the words ‘Good News, Man’ … because I initially thought it another racist slur towards the guy with the dreadlocks … however having seen a few more of their executions, I see they say this in ALL their ads, even when it features a man without long hair.

Though I note none of them show their hairstyles pointing up.

Everything about this campaign smacks of a company that doesn’t know what erectile disfunction means.

From their ads communicating the effect of the product rather than the emotional benefit for the user, through to the fact the opening line on their website is, Hard Isn’t Always Easy.

I appreciate its an ad on the tube.

I appreciate most ads on the tube are even worse.

But this overly simplistic approach to communication is not building long term business, just a short-term transaction.

Maybe that’s fine for the founders … maybe they’re in it for a good time rather than a long time … but if you think how a strong brand can command a price premium and disproportionate audience loyalty, it blows my mind how few companies seem to care about this.

Oh they will claim they will.

They’ll say all the right things about thinking for the long term.

But the reality is to do that, you have to plant seeds [excuse the pun] for the future and many of these new companies are simply in continuous harvest mode.

Maybe they’re adopting the old saying of ‘make hay while the shines’ … I just hope they realize the other side of that is ‘prepare for your demise, because it’s coming’.

Happy Easter everyone …

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From The Stupid To The Tragic …

I’ve written a bunch about Starbucks over the years – most recently, their cereal coffee debacle – but let’s be honest, where ‘what the fuck’ happens, Starbucks is close behind.

Well while this example isn’t a demonstration of their marketing department being on crack, it is a demonstration of what their marketing department think of their customers.

Have a look at this.

Yes, it’s a bunch of bananas.

Amazingly, this is not the first time I’ve written about Starbucks and bananas.

Anyway, bananas are one of those fruits that are almost impossible to confuse with another.

And yet the folks at Starbucks think it is worthy of adding a sign in case they have the most stupid customer in the whole wide World.

Now, if you’re going to do that, you’d think you’d make sure they were the best looking, freshest bananas ever grown … but no … instead, they’ve curated a bunch of the most depressed looking fruit you could find.

Seriously, they couldn’t look sadder if they’d been placed in front of a television and made to watch 36 hours of Donald Trump speeches.

And then they want to charge 55 pence for one.

FIFTY FIVE PENCE.

At that price, I hope they throw in some banana flavored prozac as well.



Together We Can Make It Better …

I know I said there’d be no posts while I’m away, but this is important.

As many of you know, a few weeks ago I wrote about a management style where the goal appears to be to systematically destroy the confidence and self-worth of their employees.

While I suggested a few possible reasons for their approach, the reality is – intentional or not – what they’re doing is abuse, pure and simple.

I am well placed to say this because – as I also wrote in the post – I had once been a victim of it.

Well that post hit a big nerve because within 72 hours, it had been shared thousands of times on Twitter and I received over 250 stories of abuse from people who previously thought they were alone in facing this cruel and debilitating experience.

I must admit I was initially shocked how many people had been affected until I remembered the reason this topic is so rarely talked about is because one of the ways the abusers get away with it is they make the victim feel so worthless, they believe it’s all their fault and so keep quiet out of shame for their supposed inadequacies.

Reading so many stories of pain made me both very sad and very angry and I knew right them that I wanted to do something about it, but the reality is I didn’t know what I could do.

Then I got an email from someone I used to work with …

Rather than tell me they had gone through a similar situation at work – or even their thoughts on my post – they asked if what I’d written was about them.

After telling them that if they feel guilt, then maybe they needed to take a look at how they conducted themselves [because at no point had I mentioned any names or places in my post] I then realised there was a way I could try and help stop this situation happening to others.

Let me introduce you to a site I’ve set up called Corporate Gaslighting.

Corporate Gaslighting [available at TheyTriedToKillMeButI.Live] is my attempt to try and stop this slow, systematic abuse from bad management while also hoping to help those who have been victims of it.

The goal is simple, but hard.

Simple because all I want to do is fill it with people’s [anonymous] stories of their abuse.

Hard because I know how damaging these experiences are and how survival often means burying them deep down inside and kidding yourself they don’t exist … even though you know very well they do and they’re eating you alive.

But the benefits will hopefully be worth it for two key reasons.

For management … my hope is they come and read the stories to be reminded of the responsibility they have for the people they manage. And if they end up reading something they think is specifically about them … then maybe it will force them to look at their actions and behaviours and – for their sake – start to change them.

For victims … my hope is that by either writing their story or reading others, they’ll not only realise they’re not alone in this slow, viscous destruction of self-confidence, but the reasons for it happening have absolutely nothing to do with them and all to do with their managers. If I achieve this, my hope is it helps removes the stigma of guilt and failure we are all made to feel we brought on ourselves … because then it will remove the power abusive managers have over us … allowing us start to valuing ourselves again and [hopefully] giving us the strength to take action rather than only take the abuse

But none of this can happen without stories which is why this post is directing people to the site where they can learn how they can get involved to help themselves and help others.

Corporate Gaslighting isn’t about revenge. It’s about change, help and encouragement.

With that in mind, it has been designed to be a safe place to be vulnerable.

No names. No comments. No judgement.

What happens next is up to you.

I am just here to help.

Thank you.

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Prepare For Change …

So as you read this, I’ll be on a plane to NY.

Which means there’ll be no blog posts for a whole week.

Better yet, when I’m back, there’ll only be some rubbish for a few days because I’ll be going back to America for 10 days.

Seriously, I don’t know why I moved given I’m spending so much time there.

Oh hang on, yes I do …

Anyway, while I’m gone I hope to set up my response to the post I wrote regarding the systematic destruction of employee confidence and optimism by bad managers.

As I mentioned a while back, when I wrote that post, someone wrote to me asking if it was about them.

I told them that if they feel guilt, then maybe they need to take a look at how they conduct themselves because I mentioned no names or places in my post.

Which led to the idea of setting up a blog of corporate gaslighting.

I would love to fill it with anonymous stories of systematic corporate abuse so that anyone who goes there and thinks a story is specifically about their actions, they will be forced to look at their attitude and behaviours and hopefully change them.

As much as I was tempted to name names and destroy careers, the reality is that would just make me as bad as them.

I know that sometimes good people do bad things – often influenced by issues going on in their life we have no knowledge of – which is why my hope is that if they go to this site and recognize some of the behaviors that are being described, it might help jolt them back into the right frame of mind and actively work on changing their approach to their role.

And if it doesn’t?

Well then they’re not a good person and they deserve all they get … which, I hope, will happen more because this site will give the people subjected to this abuse the confidence and reassurance they’re not alone and can take a stand against it, with our backing.

Ultimately, I just want to try and change a situation that is happening much more than people seem to think. Part of this is because the people who subject others to this abuse, make them feel so worthless, they believe it’s all their fault and so reporting it would ultimiately be like advertising their own inadequacies.

Being told you’re wrong is fine when it’s done by people that you feel genuinely care about your improvement. But being told you’re wrong by people who are doing it to protect or further themselves – especially at the expense of someone elses self belief – is abuse, pure and simple.

I recently registered the domain for the website …TheyTriedToKillMeButI.Live

I hope people will help me populate the site and spread the word.

See you in a week.



Netflix DataFucks …

Let me be clear, I really like Netflix.

I like them for the programming they make.

I like them for how they reinvented themselves when they saw their business die with DVD’s.

I like them for putting craft back into content and arguably making this the golden age of telly.

[Yes, I said TV, because some research said Netflix was mostly watched on the old box]

But I digress …

There’s one thing I don’t like about them and that’s how they talk about data creating the show ‘House Of Cards’.

I’m not doubting data played an important role in their thinking, but the way some people talk about it, data was the whole reason the show was made, ignoring the fact that a team of talented and creative actors, directors, camera men and film crew were needed to actually bring it to the screen. But even more than that, House Of Cards had already been made by the BBC years earlier, so it was an ‘update’ rather than a brand new creation.

However the main reason I doubt that narrative is that if data had proved to be so successful, why haven’t they done it again … and if they have, why is there no show that has had the same level of impact?

Alright, there have been a few that have definitely captured cultures attention, but they seem to be more because they’re talking about an event that captured the World’s attention [Fyre Festival] or simply offered a show featuring a Hollywood star at a time where people were desperately looking for content [Sandra Bullock’s, Bird Cage, which came out at Christmas]

OK, I’m being pretty unfair as Netflix is pretty awesome, but I suppose I just get wary of people claiming data made their creativity happen when the reality is [1] it didn’t and [2] if it did, then there is a hell of a lot of content on that network that is a great case for not relying on it entirely.

Data has a very important role to play in almost every industry, but when you claim – and trust – it can do it all without needing the understanding, imagination and craft of talented and creative humans, then you’re about as blind as the people who fail to see Bird Cage’s ending was rushed, contrived and massively underwhelming.



When Meetings End Up Feeling Like This …

We have all had bad pitch meetings.

When things don’t just go wrong, but go terribly.

Politics.

Bad attitudes.

Going on too long.

Terrible work.

Great work they think is terrible.

Stand-up rows.

Professional fails.

Arrogance and abuse.

Lack of response.

Stupidity.

But the next time it happens – however angry, sad, pissed off it may makes you feel – look at this video and remember, it could have been so much worse. It could be Kylie bad.

You’re welcome.



R/GA Get Me …

Starting a new job is always slightly unnerving.

You want to make a quick, positive impression but you don’t know how everything works so you often end up asking ridiculous questions just to work out how to get through the day. To make it worse, you know people are judging your every move and so you can often end up presenting a side of you that really isn’t you at the very time you need to be showing exactly who you are and what you can do.

So while I am still on my probation at R/GA, I was kind-of happy they said they wanted to take a photo of me so they could use it in some material.

The happiness wasn’t because I love my photo taken [would you with a face like mine?] it’s because by them wanting publicly acknowledge I work for them, it seems I’m doing OK.

I say ‘seems’, because this is the photo they have ended up using.

They took quite a few pictures.

Some are – even by my ‘hate myself’ standards – OK.

And yet they ended up choosing the most ‘mischievous, caught in the act of evil, I’m-going-to-fuck-with-you, prepare-for-hell’ photo they could find, which can only mean this is their way of telling me I have 3 months to convince them to keep me because right now, they think I am a bit of an asshole.

Unfortunately, this only makes me like them and respect them more.

Damnit.