The Musings Of An Opinionated Sod [Help Me Grow!]


Start The Week On A High [Score]

So a client of ours has an arcade machine in their reception.

I say ‘game’, but it’s much more like a social definer … separating the haves from the have nots.

Any minute of the hour, you see people congregating there to test their gaming chops.

Pushing themselves to be better.

To rise up the ranks.

To be the eventual champion.

Except when I walked into that clients building, a new sheriff was in town.

Sure, I looked a bit knackered.

Sure, I am more ball shaped than athlete.

Sure, I made sure every meeting was as short as possible so I could play on that machine.

But as you can see from the picture above, I proved that in the field of sports it’s not how you look, it’s how you perform and I performed like the crap arcade game champion I truly am.

Let this achievement give all old dogs out there the belief that 2019 isn’t a year they need to learn new tricks, but to simply challenge the whippersnappers to games that don’t matter and they don’t care about.

Which means this post is ultimately a strategy lesson on repositioning.



Millennial Mental …
April 22, 2015, 6:25 am
Filed under: Comment, Millennial

So Bloomberg BusinessWeek has a feature where they analyse the clothes of various people in business.

However in all honesty, I think the real criteria for appearing in the section is your ability to spout a load of pretentious bollocks that makes you look more like a dick than a fashionista.

I’ve written about this before however I recently saw a guy whose mutterings just screwed with my brain.

Ladies and gentlemen, boys and girls … let me introduce you Pierce Thompson, a 25 year old brand strategist in NYC.

I know I don’t know Pierce.

I know this is massively immature of me to call him out like this.

I know I am the last person on the planet who should talk about fashion but …

WHAT. THE. FUCK.

He’s 25 for fucks sake.

TWENTY FIVE … why the hell is he sounding like a pretentious 40 year old?

Seriously, his comment about ‘what inspired him today’ could be a line from ‘The Office’.

And don’t get me started about the whole ‘high pant leg’ thing.

Look, I know this is childish. I know his comments could well have been played with by the magazine editors and I genuinely do think it’s cool to have a massive passion … but I’d love to ask him, as a brand strategist, what he thinks this interview has done for his brand.

Hey, maybe – probably – I’m totally wrong.

I’m a 44 year old man, who has the dress sense of a 13 year old and has never sounded professional in my life … however I hope when my son is 25, he is living, experiencing and exploring life rather than sounding, acting and living the lifestyle of a 40 year old middle manager at a multinational corporation.

Look, I know times are different to when I was Pierce’s age.

I know professionalism is something to be respected and embraced rather than rejected and ridiculed.

And I know that to stand any chance of earning a decent salary at some point in your life, you have to start your career early and try to stick with a particular industry.

But still, he’s 25 … why isn’t he doing stuff that he’ll regret when he’s older?

Or maybe he is. Ha.

Of course, now I have gone on that little tirade, it means my son will most definitely follow Pierce’s lead just to piss me off.

But hey, there’s worse kinds of rebellion, just ask my parents.