The Musings Of An Opinionated Sod [Help Me Grow!]


You Never Forget Those Who Never Let You Be Forgotten …

Many years ago I wrote a post called pivotal people.

It was about those individuals who have an incredible impact on how your life turns out.

I’m not talking about family or friends.

I’m not even talking about relationships that last years.

I’m talking about interactions – whether for 10 minutes or a decade – that changes the course of how you live.

I’ve been lucky enough to have had quite a few of these people come into my life – most recently Maya, Bree and Chelsea – and it is important to me they all know the impact they have had – and continue to have – on who I am and what I do.

A long time ago, I decided the best way to show this was to write to them all and say thank you.

Weeks passed without a word from anyone so I emailed one of the recipients to check they had received the letter.

He responded saying he had and wanted to know if I was dying.

Yep … my heartfelt gratitude was met with the general consensus that I must have a terminal illness.

Thankfully I nipped that misconception in the bud, and while the people I wrote to still didn’t really know how to react [to the words in my letter, not the fact I wasn’t dying] the reality is I wasn’t looking for any sort of response or gratitude, I just wanted them to know.

Why?

Because in my experience, the people who go out of their way to help you in this way, do it because they see something in you that maybe you don’t even see.

They want to see you grow because they give a shit about your wellbeing.

But better yet, they do it for no self-serving reason, they just believe in you and who you can be.

It is – in my opinion – one of the most beautiful acts someone can do for another person and yet, in many cases, the people helping don’t even realize the impact they’ve had on you.

I’m writing this because I recently read an interview with the footballer Ian Wright.

He was asked ‘what did he owe his parents’ and he said he owed them nothing as he had done everything for them. He said the person he owed the most was his old school teacher, Mr Pigden.

Looking into it, I learned a story of love, belief and standards.

A story that celebrates teaching in its most powerful form.

Not for grades. But for preparing someone for a fuller life.

You can read the article here, but watch the video, it’s incredibly moving.

You don’t have to be a teacher to be Mr Pigden to someone.

I hope you have recognized yours and act in the same way to someone else.

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When Life Becomes Real …

So I’m 49.

By any stretch of the imagination, that’s pretty old.

Sure, I still might have the dress sense of a 15 year old and the immaturity of a 12 year old, but the reality is I’m still 49.

Which leads me to the point of this post.

Recently I read this quote from Confucius:

“We have 2 lives and the second one begins when we realize we only have one”.

That’s one of the best insights I’ve ever read.

It’s brilliant … not just because it’s undeniably true, but when you have just gone through this, it hits you in the chest like a freight train.

While I will never probably act my age, I am now more aware of my situation than I’ve ever been.

That I am more than likely past the half way point of my life.

As well as in the final phases of my career.

Given I have a young child, a wonderful family and a mortgage to pay – that can be quite intimidating. And yet it is also liberating.

It means I don’t let little things at work get in the way of what I need to do to feel I’m being useful to the creative work. It means I ensure my team – who ultimately deliver my success – always feel supported and encouraged. It means I practice tough love with my clients because ultimately, the best demonstration of how much I care about their success is by being honest with them about their situation. And it means I won’t let the family I love with all I’ve got, feel I’m not present and invested in their lives.

In many ways, I’d like to think this is how I’ve always been … but when you realize you truly have one life, it’s amazing in how it focuses the mind.

Separates distraction from action.

Keeps you hungry rather lazy.

Growing old has a lot of negatives … A LOT of negatives … but the great irony is that while many think it means people are past their sell-by date, it tends to be a period where you are more productive than you’ve ever been, albeit in different ways.

Of course being young is amazing.

Sharp.

Open.

Fearless.

Bringing an energy and viewpoint others may never have or never see.

Being young is a wonderful gift that ironically, you only truly appreciate when you are no longer young … but it’s not all doom and gloom because the moment you realize you only have one life, that’s when you actually start living.



Why Purpose Marketing And Planners Need To Be Stopped …

Purpose.

Planning.

Both have had a lot of debate about them in the past few years and both have their cheerleaders and detractors.

The reality is they both have incredible value but – and it’s a big but – only when used responsibly.

Of course, what ‘responsibly’ is, is often in the eye of the brand owner and that’s where the problems starts … because too often, the focus is appealing to the ego of the company directors rather than the pulse of culture which is why we’re seeing more and more ‘purpose work’ that communicates in the corporate monotone of egotistical, bland, business-speak.

The client doesn’t think that of course, they think they’re doing an amazing thing and that people will really believe Hard Rock Cafe’s want to stop hunger or a plastic lighter company in HK wants to save the rainforest [which is true, but I can’t find the post about it, mainly because it was back in 2010] or – hold on to your hats – this …

WHAT. THE. FUCK.

Yes, that really is an umbrella company claiming their purpose is to offer lifestyle solution and protection for the public.

Are they insane?

Even if that was true – which if it is, means they’re bonkers – then the way they’ve written it means the umbrellas are to save you from marketing bullshit raining down on your head.

Purpose has a really important role for brands … but you don’t just ‘make it up’.

I am utterly in shock how many companies sell ‘purpose’ to brands and yet never investigate the soul of the brand.

Go into the vaults.

Look inside every single box.

Discover what made them make their decisions.

Understand the values they lived by and fought for.

Talk to the people who have worked there or shopped there since the earliest of days.

Basically discover their authenticity rather than what they wish their authenticity was.

And yet a lot of companies are paying a lot of other companies to literally make up a bullshit story about them.

Something they think makes them sound good.

Something they think will make people want to choose them.

And while we are definitely seeing more and more people choosing to associate with brands that live by a set of values and beliefs, the thing the brands who ‘invent a purpose’ fail to understand is that this audience seeks truth, not bullshit and so what they’re doing with their make-believe is actually achieve the absolute opposite of what they were trying to do.

Purpose matters.

Planning matters.

But the moment you let ego drive your ambitions rather than your authenticity, you end up being a brand that is flying extremely high on the Planning Purpose Twatosphere.

Remember brands, by being yourself you will be different.

Stop inventing bullshit and start acting your truth in interesting ways.



How To Not Be Depressed It’s Monday …

Yes it’s Monday.

Another long week ahead in your cubicle.

Doing work no one needs and no one appreciates.

On the production line of meaningless acts.

It’s bad isn’t it?

Really, really bad.

Worse, I am now back from my trip.

And probably/hopefully won’t be traveling anywhere for at least a few weeks.

So this blog will be back to it’s regular, daily destruction of your hope and happiness.

Well, if it’s all getting to much for you, you can at least be happy you’re not this bloke …

I get London can be busy.

I get London transport can be expensive.

But I will never get why an adult thinks this is a good idea.

Do they aspire to being Evel Knievel and this is their first step?

Do they dream of being a giant and this is how they bring their fantasy to life?

Do they hope that they can be the UK version of Officer Poncherello from CHiPS but prefer the urban pavements of Shoreditch to the freeways of LA?

I have no idea what is their rationale for it but I can tell you that when I saw him, I suddenly felt having a midlife crisis that involves affairs and buying sport cars didn’t look so stupid after all.

Look, I’m all for immaturity but this is tragic.

He should be eternally grateful that I decided to blur out his face … because frankly, it would be less embarrassing being seen coming off the back of a sheep than this.

Your monday suddenly isn’t so bad now is it?

You’re welcome.



Together We Can Make It Better …

I know I said there’d be no posts while I’m away, but this is important.

As many of you know, a few weeks ago I wrote about a management style where the goal appears to be to systematically destroy the confidence and self-worth of their employees.

While I suggested a few possible reasons for their approach, the reality is – intentional or not – what they’re doing is abuse, pure and simple.

I am well placed to say this because – as I also wrote in the post – I had once been a victim of it.

Well that post hit a big nerve because within 72 hours, it had been shared thousands of times on Twitter and I received over 250 stories of abuse from people who previously thought they were alone in facing this cruel and debilitating experience.

I must admit I was initially shocked how many people had been affected until I remembered the reason this topic is so rarely talked about is because one of the ways the abusers get away with it is they make the victim feel so worthless, they believe it’s all their fault and so keep quiet out of shame for their supposed inadequacies.

Reading so many stories of pain made me both very sad and very angry and I knew right them that I wanted to do something about it, but the reality is I didn’t know what I could do.

Then I got an email from someone I used to work with …

Rather than tell me they had gone through a similar situation at work – or even their thoughts on my post – they asked if what I’d written was about them.

After telling them that if they feel guilt, then maybe they needed to take a look at how they conducted themselves [because at no point had I mentioned any names or places in my post] I then realised there was a way I could try and help stop this situation happening to others.

Let me introduce you to a site I’ve set up called Corporate Gaslighting.

Corporate Gaslighting [available at TheyTriedToKillMeButI.Live] is my attempt to try and stop this slow, systematic abuse from bad management while also hoping to help those who have been victims of it.

The goal is simple, but hard.

Simple because all I want to do is fill it with people’s [anonymous] stories of their abuse.

Hard because I know how damaging these experiences are and how survival often means burying them deep down inside and kidding yourself they don’t exist … even though you know very well they do and they’re eating you alive.

But the benefits will hopefully be worth it for two key reasons.

For management … my hope is they come and read the stories to be reminded of the responsibility they have for the people they manage. And if they end up reading something they think is specifically about them … then maybe it will force them to look at their actions and behaviours and – for their sake – start to change them.

For victims … my hope is that by either writing their story or reading others, they’ll not only realise they’re not alone in this slow, viscous destruction of self-confidence, but the reasons for it happening have absolutely nothing to do with them and all to do with their managers. If I achieve this, my hope is it helps removes the stigma of guilt and failure we are all made to feel we brought on ourselves … because then it will remove the power abusive managers have over us … allowing us start to valuing ourselves again and [hopefully] giving us the strength to take action rather than only take the abuse

But none of this can happen without stories which is why this post is directing people to the site where they can learn how they can get involved to help themselves and help others.

Corporate Gaslighting isn’t about revenge. It’s about change, help and encouragement.

With that in mind, it has been designed to be a safe place to be vulnerable.

No names. No comments. No judgement.

What happens next is up to you.

I am just here to help.

Thank you.

Comments Off on Together We Can Make It Better …


Prepare For Change …

So as you read this, I’ll be on a plane to NY.

Which means there’ll be no blog posts for a whole week.

Better yet, when I’m back, there’ll only be some rubbish for a few days because I’ll be going back to America for 10 days.

Seriously, I don’t know why I moved given I’m spending so much time there.

Oh hang on, yes I do …

Anyway, while I’m gone I hope to set up my response to the post I wrote regarding the systematic destruction of employee confidence and optimism by bad managers.

As I mentioned a while back, when I wrote that post, someone wrote to me asking if it was about them.

I told them that if they feel guilt, then maybe they need to take a look at how they conduct themselves because I mentioned no names or places in my post.

Which led to the idea of setting up a blog of corporate gaslighting.

I would love to fill it with anonymous stories of systematic corporate abuse so that anyone who goes there and thinks a story is specifically about their actions, they will be forced to look at their attitude and behaviours and hopefully change them.

As much as I was tempted to name names and destroy careers, the reality is that would just make me as bad as them.

I know that sometimes good people do bad things – often influenced by issues going on in their life we have no knowledge of – which is why my hope is that if they go to this site and recognize some of the behaviors that are being described, it might help jolt them back into the right frame of mind and actively work on changing their approach to their role.

And if it doesn’t?

Well then they’re not a good person and they deserve all they get … which, I hope, will happen more because this site will give the people subjected to this abuse the confidence and reassurance they’re not alone and can take a stand against it, with our backing.

Ultimately, I just want to try and change a situation that is happening much more than people seem to think. Part of this is because the people who subject others to this abuse, make them feel so worthless, they believe it’s all their fault and so reporting it would ultimiately be like advertising their own inadequacies.

Being told you’re wrong is fine when it’s done by people that you feel genuinely care about your improvement. But being told you’re wrong by people who are doing it to protect or further themselves – especially at the expense of someone elses self belief – is abuse, pure and simple.

I recently registered the domain for the website …TheyTriedToKillMeButI.Live

I hope people will help me populate the site and spread the word.

See you in a week.



When Work Tries To Destroy You …

So as I said on Monday, this is my last post for a couple of weeks.

Given the extra-low quality of rubbish I’ve written over the past few days, that is probably of huge relief to you.

However I want to leave you with a post that – for me – is deadly serious, as the title of this post hopefully suggests.

It’s quite dramatic isn’t it?!

Well, sadly it’s not a joke and it is really happening.

Worse, it’s seemingly happening more and more.

What am I talking about?

The systematic destruction of employees confidence and experience to either leave them questioning their ability, their future or forcing them to be a complicit robot to the whims of management.

Now I should point out I am not in any way suggesting this is something companies are actively trying to do – however, many of their managers actions and behavior are doing just that.

Maybe it’s down to the pressures they face from the people above them.

Maybe it’s down to a sense of insecurity about their ability or their job security.

Maybe it’s the competitive environment and so it’s about ensuring clients are always happy.

Or maybe it’s simply their inability to deal with people who have different opinions to them.

Whatever the reason, it’s destroying talent, standards, creativity, agencies and client relationships.

I don’t care that some people will say that’s the ad business and everyone needs to toughen up … because the reality is it’s NOT the ad business and it’s not a case of toughening up.

Sure we will continually face disappointment and judgement, but that is very different to undermining individuals confidence, especially when it’s from the very people who should be giving you protection and encouragement.

Adland is at its best when it harvests diversity of opinion, backgrounds, experiences … when they have people who look at the World differently … but nowadays, everyone is trying to look and act like the clients they represent or – worse – punishing those who don’t fall into line with the company narrative.

The very existence of our job is to help companies have a role and position in culture.

To connect … entice … seduce … play with …

You don’t do that with people who look and act like their clients, you do that with people who can translate what clients need and express it in interesting and intriguing ways that culture will actually give a shit about.

Once upon a time I had a job that did this to me.

Of course, at the beginning everything was fine.

While there were the odd difference of opinion, I just put it down to that thing where every new job starts off with this balancing act between expressing who you are and learning how everyone else is. But quickly – and I mean within a few weeks – I started to sense this was something more than just teething problems, because it felt certain individuals were going out of their way to either stop me expressing any different point of view or just openly devaluing it to others.

What made it more confusing was generally, these people were being nice and smiley – possibly because they didn’t see or think what they were doing was causing any harm – but it was and I started reacting to it.

At first it was just asking them if there was anything wrong and if there was a better way for me to communicate my views. But after they said all was fine but their attitude towards me continued – I started to get a bit dogmatic.

No one wins when this happens … but then no one wins when someone feels this way because of others actions.

I should point out clients and colleagues seemed to be happy with my work, but certain bosses – regardless what I did – seemed to immediately sideline me and then position me as ‘the problem’, without ever telling me what the problem was.

The worst bit to all this was that I only mildly understood how damaging this was starting to have on my mental health over time.

I knew I was miserable – truly miserable – but the full impact of their subtle destruction only became clear much later when I realized I wasn’t the only person this was happening to and a few of us started to chat about it openly.

It was then that I knew I had to take action.

Again, I must say I am sure none of this was intentional – they too were going through personal and professional bad times – however it doesn’t lessen the fact it happened and while I could have made life much easier for myself if I just agreed with them 100% of the time, the reality was I was just trying to make things better and genuinely thought my experience or viewpoint was worth at least discussing rather than dismissing out of hand.

And while I tried to find ways to work better with them, their attitude towards me – and countless others – didn’t change and the effect it was having on me was getting much worse.

I questioned myself.

My abilities.

My hopes and dreams.

And what’s even more criminal is how it affected me outside of work.

I felt isolated and abused.

I became very argumentative.

I let people who cared for me feel left aside or behind.

I hate what these people did to me … because unintentional or not, they caused it.

While I’ll never know the real reasons for their attitude towards me, I have my thoughts …

Survival being one of them.

Survival in terms of salary. In terms of role. In terms of ego.

Where their insecurities – personal and professional – were able to be managed by undermining the confidence of those around them … the very people they were paid to nourish, grow and trust.

It’s almost the ultimate betrayal.

While this all happened a while ago, I still believe that if I’d stayed I would have suffered from clinical depression.

A depression that could have ended up breaking the things that I love.

Which is why I am so grateful I was able to get out and move on, while appreciating I was in a situation that meant I could do it relatively easily because I didn’t have to worry too much about family responsibilities, financial commitments or simply not having any other options available to me.

I still remember the shock I felt when – in my new job – I showed some work to my boss and they said it was great.

I asked them what they wanted me to change and they looked at me like I was a lunatic before saying, “you’re hired for your opinion not to repeat mine”.

It was at that moment I knew just how far those bastards had hurt me.

But now I am seeing many of my friends in a very similar situation.

Where they feel they are also being destroyed by managers who want to control them by undermining them.

Letting them feel they are failing so their bosses can appear strong. In charge. In control.

Going home crying … wondering who they are, what they do, what their worth is.

A sense of being trapped because they’re too worthless for someone else to want them.

It’s psychological abuse, pure and simple.

Thankfully not every company and not every manager is like this. In fact there are probably more good than bad – however given how many of my friends are going through a situation like this, I also know it’s not isolated incidents and I know it’s getting bigger.

Given how all these company mission statements say their staff are their most important asset, I find it disgraceful more and more people feel their employers are actively hurting them … where the only way to survive is to follow leaderships orders, whether they are in their best interests or not.

Of course the great irony is our industry in particular is built on those people who see the World differently.

Who challenge, provoke, explore and experiment … but as adland chases money – having sold the commercial value of creativity down the river long ago – we are increasingly regarding anyone or anything that gets in the way, as our enemy, ultimately speeding the pace of our demise.

Which says the leaders of the companies who are allowing this to happen, are basically only focused on their own future.

Where any member of staff left behind is simply regarded as collateral damage.

Labeled as not good enough.

Not strong enough.

Not adding enough value.

It’s wrong.

Worse than that, it’s an act of viciousness.

I know money is important.

I know business needs it to survive and it’s getting harder to get.

[And not just because there’s more options for clients than ever before]

But when many talented people are feeling broken and worthless by their bosses, maybe it’s time we all take a good look at how we’re operating and what we’re asking our people to do, because if our future is dependent on showing how we can do amazing things with creativity and smarts … we’re doing a great job of making sure that stops happening.

If anyone recognises themselves – or someone they care about – in this post and wants someone to talk to, please reach out. I can’t fix it for you but I can listen and I can encourage.