The Musings Of An Opinionated Sod [Help Me Grow!]


What Adland Needs To Learn From Oprah …

Adland talks a lot about diversity and inclusion.

It talks about wanting to make a difference.

But while I appreciate the intentions are genuine, the actions often aren’t.

Too many superficial acts designed to make us look good without actually doing much good.

Self-indulgent acts that are designed to change nothing but make us feel like heroes.

Pieces of work that tell people what they already know so we can claim we are ‘living our purpose’ at the next global conference get together where the loudest applause is for ourselves.

I wrote about this recently when I found out Cocoa Girl – the magazine for little girls of colour in the UK – was the FIRST magazine for little girls of colour in the UK.

The first!!!

Well here’s another example of how poor we are as an industry following through on what we so loudly and proudly claim.

The top of this post features one of the 26 billboards Oprah has purchased around Louisville, in the US.

For those who don’t know the story of Breanna Taylor, you can read it here … but in simple terms, it’s another case of US Police racism that resulted in another innocent African American being murdered with – initially – no implication on the officers involved.

[And then, after a huge protests, the officers involved were arrested but ended up facing a fraction of the justice they deserved … meaning it was another insult to the Taylor family]

This is a case that has shaken America and beyond.

This is a case that needed pressure putting on the authorities to investigate rather than look in another direction.

This is a case that showed again the deep disadvantage people of colour have in America and all over.

What Oprah did is amazing but I can’t help but think adland could have done this.

Should have done this.

But we didn’t.

And while I am pointing fingers at us, I’m also pointing them at myself … because if we are serious about D&I, it’s about doing things that are in the best interests of the people we want to connect with rather than making it all about what is easiest for us.

Or said another way:

We have to commit … rather than just show interest.

Go out of our way … rather than make others go out of theirs.

What this brilliant act by Oprah reminds me is that creative and cultural inspiration does not come from just looking at ourselves. If we want to survive, we can only do that by letting more diversity in and letting them thrive on their terms rather than ours.



When You Only Serve Those Above You, You Become The Enemy Of Those Around You …

When I was a kid, I wanted to be a police officer.

I was OBSESSED with becoming a police officer.

I read books. I talked to the coppers on the street. I looked up to them literally and metaphorically.

And while I absolutely believe the Police do an important job that is often undervalued, I also think the system they are made to operate in encourages behaviour that is not representative of the values and standards we have all been told they follow.

That is not a justification for wrongdoing – if they do the crime, then they should experience the full force of the law with absolutely no leniency whatsoever – however as police wrongdoing is happening on such a consistent basis all around the World, it does suggest the environment they are being asked to work within, is contributing to the situation in some way.

Which is why I found this comment on twitter interesting …

Now, I would imagine it was said with mischief in the eye … but there is truth in it.

Because where the Police are supposed to protect us, they have evolved into something that often feels more about controlling us … often for the good of the wealthy or the powerful.

I can’t imagine how difficult the job is … it must be a thankless task, especially with government leaders encouraging them to execute aggressive action rather than community integration … but something is obviously broken deep within.

Are all Police bad?

Of course not, just like criminals don’t follow the cultural or economic stereotypes the media, government and white people like to present us with.

And while blaming individuals or entire groups of people may make us feel better … safer … superior … more in control … the reality is so much of what goes on is because of the systemic and institutionalised systems so many people have to live and work within. Until that is accepted, investigated and fundamentally changed – rather than brushed aside as some sort of ‘liberal nonsense’ – we’re going to continue experiencing this pain, and quite frankly too many people have needlessly died and too many families have been needlessly destroyed to not accept there is a problem.

However much that puts the people in control in fear.

However much that shines a light on what we’ve all been complicit in creating.

However much that means governments become scared of the people rather than vice versa.



Maybe 2020 Is The Most Important Year …

OK, let’s get the obvious out the way.

Even if 2020 is the most important year, it’s still been a shit year.

But the point being made is a good one.

To be honest, when I first read it, it felt very much like an ad for NIKE.

Taking what we think and forcing us to re-imagine it.

To feel the words rather than functionally jump to conclusions.

And while there may well be a lot of good that comes out of this.

There has been a lot of pain to lead up to this point and then get to this situation.

However as much as many of us probably wish to put all this behind us, it reminds me of something my Dad once told me.

My Dad changed careers quite a lot in his life.

And when I say ‘changed careers’, I mean it.

From the RAF to insurance to a photographer to law.

Fortunately for the family, my Mum was much more stable … hahaha.

But one day I asked my Dad why he did it … why he didn’t just change job, but dramatically and radically changed industry, even if it meant he had to retrain and re-qualify.

And he gave me the best answer I’ve ever heard.

It went like this:

“I love you and your Mum. If I’m going to spend so much time away from you every single day day, I owe it to you to be doing something I love because nothing would be more insulting than being away from the people I want to spend all my time with, doing something I hate”.

I have always taken that to heart.

Fulfilment over contentment.

It’s what has helped me make decisions that others thought were mad.

It’s behind the jobs I’ve taken, the countries I’ve lived in and the projects I’ve embarked on.

And while there were times it opened up challenges that made me question what I was doing, it always was worth it.

The best things always are.

And while I’ve experienced a fraction of the pain others have had to endure in 2020 – both in terms of the impact it has had on them and the duration it has lasted for them – this is the moment where we need to see change through … to get to the other side rather than try to go back to where we were.

Because on the other side of all this shit, is a chance.

A real, once-in-a-lifetime chance to make things right.

Not just in the US, but everywhere.

Where the systemic and systematic prejudice and racism that is embedded and integrated into our whole way of life is changed.

From education to higher government.

Where people of colour are given the equal rights that the rest of us have enjoyed our entire life.

And let’s be honest, if we do that, we still get the easy job.

There’s people out there who have fought for generations for this moment.

To be seen … heard … noticed … valued.

Which is why we have a moral duty to see this through … to keep fighting to the very end … because nothing would be more disrespectful to the people we say we stand with than walking away at the point we have the chance to make sustainable, effective change.

And if you need any other reason – which you shouldn’t, but just in case – there’s the fact that if we force equality – real, actionable, sustainable equality – into our everyday lives, the people of colour community will lift us all higher.

Take us somewhere better. For absolutely everyone.

Which is why we have to choose fulfilment over comfort.

We over me.

To make 2020 the most important year rather than the worst.



Mr Zuckerberg Needs A Different Argument …

So I, like many of you, have been pretty appalled by Mark Zuckerberg’s stance towards President Trump’s hate filled, violence inducing commentary.

I say his ‘stance’, but the reality is he doesn’t have one, preferring to claim he is an advocate of free speech.

While there’s many reasons we know this is rubbish – from Facebook selling people’s data, to trying to win favour with governments to counter the next wrong doing that is just waiting to be discovered, to trying to get back into China and countless more – the example that always sticks with me was one I wrote about a while back.

Basically, it’s this.

Not that long ago, that photo of that woman breast-feeding her baby was flagged on my Facebook page as potentially causing offence.

A photo.

Of a woman.

Breast-feeding her baby.

One of the most natural acts of humanity you can get.

Now I appreciate it was less Zuck and more his AI that flagged this, but if it can [wrongly] identify imagery, surely it can also identify factually incorrect claims and/or words that incite violence.

Or it could if Zuck wanted it too.

For me, the fact this photo was censored highlights Zuck’s double standards, reinforced by the speed he criticised Twitter for doing possibly the best thing they’ve ever done and the amount of [senior] people in Facebook who have broken rank to say Zuckerberg is wrong

It won’t make a jot of difference.

Because Zuck is about Zuck.

And for all his claims of being torn, he is actively choosing to remain ignorant.

For money and ego … and absolutely not for freedom of any speech.

#BlackLivesMatter #SilenceIsViolence



If You Are Uncomfortable Talking About Race, It Means You Are Comfortable With Racism And Are A Shit Planner …

So last week, I was invited to talk at GroupThink’s planning conference.

I like the people there and said yes.

Originally I was going to take people through an old presentation because I didn’t really have much time to write something specific for you. They were OK with it and so wrote it into their program.

Then the situation with George Floyd happened.

Following so shortly on the heels of other racist motivated murders, like Ahmaud Arbery – who was murdered in cold blood by a father and son while out jogging.

At this point, quite frankly, the idea of doing a presentation on strategy seemed so utterly pointless.

So 2 days before the day of the event, I wrote something new.

Something that was about why Black Lives Matters is the only thing that really matters to me right now.

How the ad industry HAS to change.

How the ad industry may talk a lot about diversity and inclusivity but its actions are racist.

I’m not saying that is their intention or that they even realise it, but it’s racist.

And I’ve been complicit in that.

Again, not intentionally, but still done it.

Anyone who is white has … because we’ve let our privilidge create a gap between our actions and our self awareness.

Finally, I talked about 6 things people could do TODAY to make a positive difference to any person of colour … whether that’s through education, responsibility, judgement or action.

Now I must admit I was scared to write this presentation.

Not because I was worried it would make people feel uncomfortable, but because I’m a white male who has had every privilege going and the last thing I wanted to do was come across as if I was claiming to be an expert on this matter or whitesplaining anything.

Which is why I didn’t write the presentation.

I co-wrote it.

In addition to capturing some of the lessons I learned from the brilliant people of colour I’ve worked with and known over the years [which is a lot given how long I spent in China and Asia], the main bulk of the presentation was put together – after seeking their permission – with the irrepressible, wonderful and take-no-shit-from-anyone-especially-me … Maya Thompson, Breanna Jones and Chelsea Curry.

I’ve written and talked about them a lot.

They changed my life.

Literally.

I genuinely believe I can never thank them enough, but one way I try is to take on the issues I should have taken on years ago but thought not being racist was enough.

It isn’t.

So here it is … it’s my usual picture rubbish, but hopefully the bits that are there will make sense to everyone.

The real presentation starts at page 28, the previous slides were linked to the talk I was going to give so I could lull people into a false sense of security so they would get comfortable before I talked openly, emotionally and plainly about an issue that should be the focus of every human right now, but isn’t for a whole host of unimportant or self-serving reasons.

Should anyone want to know more about the presentation, please get in touch.

But most importantly, please act.

Black. Lives. Matter.

Slides 1-5: Just introducing me and why I am happy to be invited to present.

Slides 6-10: How the standard of work being created is generally very poor and how we are all contributing to it in terms of the things we are talking about. Which isn’t the standard of the work and sounds more like us trying to be clients than people valuable to clients.

Slides 11-23: Insights matter because people matter and if you want to make work that is intriguing, interesting, provocative and fresh, you have to care about people, culture and subculture or you’ll get nowhere.

Slides 24-27: I talk about how I was going to talk about the wonderfully crazy project we’ve recently done in China and how understanding sub-culture made building something specifically designed to look like ‘future Mars’ was perfectly sensible but ….

Slide 28: I need to pause the topic of the talk because frankly, the events of the past week have really upset me – specifically the reaction of many agency leaders – and I want to talk about something that matters more to me.

Slides 29-31: Black Lives Matter. There’s many lives that matter, but right now – for me – Black Lives Matter is the only one that matters.

Slides 32-34: Lived around the World, eventually moved to America and then met 3 brilliant women who changed my life. Maya Thompson. Chelsea Curry. Breanna Jones.

Slides 34-39: This is how they fundamentally changed my life for the better by helping me see how blind, stupid and complicit I’d been and then [with some values my Mum taught me] the journey we went on – and still go on – together.

Slides 40-49: Announce this deck has actually all been co-written by Maya, Breanna and Chelsea. Three main reasons for this. I don’t have credibility, I don’t want to come across as whitesplaining and I want any advice I give to be genuinely valuable to people of colour, not a white persons interpretation of what is valuable.

Slide 50: How my industry is racist. Doesn’t want to be. But is. And I use a recent ‘challenge’ put out by Cannes as an example. For the record, they launched a competition on how to attract more diversity into the industry and gave a media budget of £100,000. That’s right they were committing an amount of money most agencies would spend for dinners during Cannes for a topic that they claim is hugely important to them. They don’t intend to be racist but they – like the whole industry – is acting in ways that are.

Slides 51-58: What we have to do to stop being a racist industry including letting go of everything we thought we knew and starting again.

[Please note slide 54: Lots of people say they’re ‘colour blind’. By which they mean they claim they treat everyone the same. The point of this slide is that while we should absolutely treat and value everyone the same, we should do this in a way that acknowledges individual backgrounds and beliefs. Not doing this can result in one of 3 things. [1] We treat everyone the same but based on our definition of what ‘same is’. Which is often white, which means we expect people of colour to adapt to us and our standards. [2] We generalise groups for our convenience, so we call [for example] everyone who is black, “black” … ignoring the vast range of backgrounds, beliefs and nuances they could have BECAUSE PEOPLE OF COLOUR DO NOT ALL COME FROM THE SAME PLACE!!! Or [3] because of being ‘colour blind’, you see everyone the same [which we don’t, let’s be clear on that] so you end up making the same work for everyone thinking it will be resonant with everyone. It isn’t. See how Rihanna highlighted this when she launched her Fenty cosmetics and simply added colours for African American skin, fucking up the big cosmetic companies who had ignored this for decades]

Slide 59-60: Highlighting when you start from scratch it can work, because my son Otis is living proof of it. He has lived in 3 countries and loves them all equally, while accepting and respecting their individual differences.

Slide 61: If you need a commercial reason for why Black Lives Matter [and if you do, you’re a prick] it’s because people of colour can make this industry great again because on top of all influential culture being born from black culture, people of colour understand nuance, values, struggles and humanity better than anyone as they have to deal with this shit every day.

Slide 62-63: Thank you to all the people of colour who helped co-write this presentation – especially Maya, Chelsea and Breanna – and justice for George Floyd.