The Musings Of An Opinionated Sod [Help Me Grow!]


Chapters Aren’t Just For Books …

So I have some big and exciting news. Well, it is for me …

On May 10th, I leave Wieden+Kennedy.

In addition to that, on May 16th, I leave China.

Given both have been my home for the last 7 years – one of the longest periods of my entire adult life – that means this is very big thing for me and I won’t deny it is bitter-sweet.

I’ve had an incredible time and leave with a bunch of memories, stories and learnings that I can honestly say will stay with me for the rest of my life.

Of course, I’ll miss so many things – the people, the culture, the colleagues the clients and the holidays* [ha] – but I still have a lot I want to try and experience and that just wasn’t going to happen if I stayed.

In addition, I need a place where my son can go out and play.

China is an amazing country, but the pollution means there have been too many days where he’s had to stay inside and that just isn’t what I want for him growing up.

That is very hard for me to admit, because I truly love and respect this country and would never want to speak bad of it because I’ll forever be grateful for how it embraced me, educated me and helped me thrive.

As for Wieden … well they have been awesome. 

I thought I would stay at W+K forever but unfortunately, we’re a very flat structured, relatively small company, so there’s just not that many options easily available for someone like me. Everyone tried to make it work but as I have no desire to be an MD and feel I’ve achieved everything [and more] that I set out to do in Shanghai – and that I was asked to do in Shanghai – I came to the realization that for me to keep growing, I had to try something different.

That said, there is absolutely no doubt that I have enjoyed one of the most exciting and fulfilling times of my professional career [so far] but right now, I need to go and try some stuff that takes everything I have learnt – from Wieden and beyond – and mix it with a bunch of new experiences and lessons so I can see what happens in a totally different environment and situation.

I’m very excited about that but I’ll always be super thankful for the chance Wieden gave me, especially because they never asked me to be anyone else other than myself.

Even when it annoyed the fuck out of them.

To have done 7 years in the best agency in the World, in one of the most amazing countries in the World with some of the best clients in the World is an incredible honour.

To have earned their trust enough that they asked a planner – a bloody planner! – to start and run their creative talent incubator, The Kennedys, is extra special.

But to have them say you’ve done a good job and you should go and explore but never rule out coming back, shows how special – and mental – they are.

And they are. Very, very special.

And mental.

So what next?

Well, I’ll announce that soon however what I will tell you is I’m swapping one country with an evil government regime for another.

That’s right, I’m moving to America.

To LA to be precise.

I swear this is not purely because I can get away with wearing Birkenstocks the whole time.

But it helped make our decision.

I’ll reveal all soon, but I’m very excited about this next chapter in life.

It will hopefully challenge and teach me a bunch of new things while offering my family the sort of environment they absolutely deserve to enjoy – and I’m incredibly grateful I have the chance to do this, especially at this point in my life.

But it’s even more than that.

You see my parents always said they wanted me to live a life of fulfilment rather than contentment and if they knew their only son was going to have experienced life in America, Europe and Asia, they would be super-proud.

As I get older, I realise what is becoming more important for me is less about how high up the career ladder I go [though, as Harrison Ford said, I won’t undervalue all the work it has taken to get me to my current position] and more about how varied my life experiences are.

This move is another step to fulfilling that … or it will be when it happens. Until then, you’ll have to put up with business as usual, which basically means more ranty rubbish blog posts.

Onwards …
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* For the record, given many of you think I’ve done nothing over the past 7 years except go on holiday, you’ll be ecstatic to know I’ll be leaving Wieden just before I was going to be having my 6 week paid sabbatical. I guess you could call it ‘holiday karma’.


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Earnest Without Irony …
April 19, 2016, 6:20 am
Filed under: Attitude & Aptitude, Marketing, Sentimentality

So a friend sent me this ad that he saw while staying in the US.

Despite there being no idea … no point of view … an attempt to show all the activities you can do within one ad, I must admit, I kind-of love it.

I love it for one reason … you can sense they’re really proud they were voted the ’53rd best resort in the World’.

You feel they believe this is a great achievement. And it is.

They’re not being ironic, they’re being honest.

Better still, it captures exactly the sort of charm you’d expect from Minnesota … which all goes to show, that if you’re honest, you can trump a whole lot of brands that shout a lot, but ultimately say nothing.



Design Memories …
January 20, 2016, 6:15 am
Filed under: Comment, Family, Focus Groups, Insight, Mum & Dad, Research, Sentimentality

I have written a lot about the hypocrisy and complexity of humans.

For all the claims that we are generally consistent and sensible, the reality is we are simply good at hiding our truth.

I was reminded of this a few weeks ago when I was on a plane from Zurich, flicking through the duty free catalogue.

To be honest, I do this all the time – never buying anything – just looking at the tat that is being flogged at 30,000 feet.

But that all changed when I saw this:

Now, as you may have guessed by the quality of photo, this isn’t the picture from the catalogue, it’s actually the picture I took of the product after I purchased it.

Now you may be wondering why I bought a clock?

Or why I bought a clock from a plane?

Well, contrary to popular belief, it is not because I have an insatiable need to spend my money … nor is it because I have an obsession with knowing the time … it’s because it reminded me of the Braun alarm clock my parents had when I was a kid.

Yes … I appreciate that means I’m a sentimental old fart – not to mention Braun are a bunch of lazy bastards in terms of design updates – but the fact is, with my parents gone and my family home totally refurbished, having things that connect me to my family life are becoming even more precious and important to me.

Yes, I know people say ‘but you have your memories’, but frankly – at least for me – that’s not enough, I crave something more tangible, more real, more in the present.

I can’t actually remember how or why my parents got their clock. Part of me thinks it was a free gift when they enquired about some insurance policy or something, but regardless of the reason, it cemented itself in my consciousness.

I remember how my parents used to use it as their alarm clock, placed on Dad’s side of the bed so he could hit snooze in the morning.

I remember how I would always hear it’s distinctive alarm tone from my bedroom. Followed by the slap of a hand on the snooze button before it repeated itself 8 minutes later.

I remember how I would go into their bedroom at weekends and move the ‘alarm hands’ so I could set the sound off over and over again.

It might be a small thing, but to me it’s a big thing because I don’t see it as an alarm clock purchased on a plane from Zurich, I see it as a memory of my past that I’ve been able to bring back into my present and that makes me feel good, warm and – in a bizarre way – a bit safe.

I know there’s no logic to that, I know it is all in my head, but people are funny like that.

Regardless what moderators in focus groups might say.