The Musings Of An Opinionated Sod [Help Me Grow!]


Another Chapter Ends, Another Chapter Begins …

So today is going to be my last post for a while.

As you know, I’m leaving America and moving to the UK … and that all happens over the next 12 days.

Next week I say my goodbyes to Deutsch and then, 6 days after that, we move to the UK.

Because we have a bunch to do – from packing up to finding a new place to live – I need to focus on my family more than writing rubbish blog posts, hence while I endure a momentary period of maturity pain, you get to experience a momentary period of peaceful gain.

But don’t get too comfortable … it’s definitely going to be momentary as I’ll be back up and running on October 1.

Oh yes. Be afraid, be very afraid.

That aside, I have to say the last few weeks have been pretty hard.

Not in the sense of getting everything together for the move – though that is still an utter pain in the ass, despite the fact we have done it so many time – it’s just that the life in LA is pretty spectacular.

As I wrote once before, I’ve had better weekends in America than I may have had pretty much anywhere in the World and to say goodbye to that is hard.

Of course a big part of it is the amazing weather and that we had cars for the first time in 15 years [and trust me, after all I went through to get my car, saying goodbye to that has been a pain too] but the other key element is that LA is an outdoor city and to be able to spend so much time with my family in the fresh air has been an amazing gift.

Of course London will offer us alternative wonderful experiences, but that sunshine is a pretty addictive thing.

The other hard part is saying goodbye to people.

OK, not goodbye for ever – technology ensures that doesn’t have to happen – but goodbye in terms of seeing you each day.

All of my family have met people here who have become incredibly important to us.

Jill has made friends here that have become incredibly important to her. Friends that will stand the test of time and distance. Friends that have made my wife truly happy and supported … and for that, I send a personal big thanks to Emma, Zoe and Amber to name a few.

Otis is inundated with them – thanks to his magnificent school – but no one will be missed as much as his beloved Elodie.

To be honest, we’re not sure if he truly understands what moving to London means in terms of implications. While technology means he will be able to still see and talk to Elodie, it will obviously be very different. I have to say we’ve handled this move with him very gently. Even though he’s already moved from China, he’s only 3 years old so his World is both huge and small. To try and make him feel as comfortable as he can be, we’ve made sure his feelings have been taken into account at every stage of the process – from creating a book of all the things he has seen and done in LA to showing him pictures of the things he will see in London to asking him to help us decide where our new family home will be.

Despite having moved countries more times than I care to remember, the fact is I never left home until I was 25 and I remember how traumatic that was for me. For a kid of 3, it must be insane … which is why he needs to feel his family unit is stronger than superglue while everything around him is changing.

I wish I didn’t have to put him through this, but apart from it being linked to work [more of that at a later date], part of this move is because Jill and I [and even the cat, probably] want him to be somewhere he can build real, longer-term roots.

As much as we loved LA, it was never going to be our long term home.

It was/is great, but we just didn’t really have an emotional connection to the place because we came here for work more than anything else.

Sure, if we had stayed longer, that might have changed – but England offers us roots. A place with some deep connections thanks to my background and – to a certain degree – Jill’s.

We have old friends there. People Otis knows and loves. And while I don’t think England will be our last stop on our journey, I do think it will be a significant one … a place where my family can build real roots and my son can find someone who becomes as important in his life and history as my beloved Paul is to me.

That is our goal. That is what my family needs. That is something we’re excited about.

But moving on means leaving things behind and for me, I am going to be saying bye to a bunch of people that have become very important to me.

The weird thing about LA is that by the time we moved here, an incredible amount of old friends and colleagues had also moved here. In fact, it meant LA was the place where I knew more people than anywhere else in the World.

Madness.

And as much as I’ll miss those guys, I’ve gone through this with them before so they don’t get to fuck with my heart that badly a second time. However there are a bunch of new people who I am going to hate to say bye too.

From our wonderful neighbours Kim and Dave to the lovely Elena – who Otis adored and trusted in no time at all – to the people at Noah’s Bagel’s who kept giving me free coffee because they found my t-shirts ‘amusing’.

But in particular I want to say a big thank you to some folks who made my weekdays better than I deserved.

There’s a bunch of them, but in particular I need to single out the amazingly talented and beautiful Jorge, the always happy [despite my shit] Zaid, the ‘Bake Queen’ Dana, the brilliant, patient, supportive and precious BCG [you know who you are, what you did for me and how much you mean to me] and – of course – my planning team.

Having spent 7 years with an incredible group at Wieden Shanghai, I didn’t know how I’d feel working with a totally different bunch, in a totally different country with a totally different context in terms of planning and creativity … but I can honestly say, it’s been an absolute pleasure working with them.

They’ve been incredibly good to me.

Putting up with my ‘ways’ and embracing my approaches.

And while all of them have played an important role in pushing the department forward, I have to give a special thanks to Kelsey, Rachael, Maya, Leigh, Heide, Lani, Ben, Mitch and Armando [and Donn, who fucked off for a pot of gold and a Lexus] for simply putting up with me on more projects than anyone else without – as far as I know – reporting me to HR.

There’s a lot of talent in this team, talent that can push them – and the agency – a long way, so I hope they continue being mouthy, opinionated, curious fucks … because as we saw in our brilliant America In The Raw study/book … when you stand for something, it stops the masses falling for anything.

I hope they feel I made a difference.

I hope they feel they’re in a better place than before I arrived.

I hope they can see bigger possibilities for who they are and what they can achieve.

For me, that’s the most important thing, even though I wish I could have achieved more.

For them. For me. For the agency.

[Though I have to say, I’m particularly proud that I got the office billboard changed, hahaha]

In all seriousness, I feel I’m leaving America a better person than when I arrived – which is the best way to leave any place – and that’s why I’m so grateful to all my planning team for what they did for me and helped me do.

Honestly, there’s a bunch of people here I’ve enjoyed working with, but this is already getting into Oscar speech territory, so in the interests of boredom, I’ll end this post with this.

Thank you LA.

Thank you for giving my family an experience we will always remember and treasure.

Thank you for the friendships, the memories and the opportunities we got to explore and enjoy.

I will always be grateful for the time I spent here, however short.

I hope America sorts itself out.

It’s an amazing country that deserves better. Needs to be better.

To do that, it needs to stop fighting as enemies and start talking as friends.

I don’t know if that will ever happen, especially under the current regime, but a united America is a good America and I want everyone I’ve met here to have the opportunities they deserve.

It’s been an honour and a privlidge and we’ll be back … for a visit, if only to prove to Otis that once upon a time, he really did live in [lifestyle] paradise.

London … here we come.

______________________________________________________________________________

Oh hang on, there’s one last thing before I go.

I know … I know … this post is going on forever.

In the tradition of leaving companies with my indelible mark, the good people of Deutsch LA have received 2 things:

Every member of my wonderful planning department have been given a copy of the highly enlightening Ladybird Book Of Meetings [for future ‘self protection/preservation’ purposes] while the rest of the agency have been left with these highly desirable, culturally bold [Ahem!], future collector item badges/buttons.

I think it’s how they’d like to remember me.

Or should I say, how they will remember me.

Look, I know as horrible as these things are, they’re still less painful than the 600 stickers I hid throughout Wieden+Kennedy Shanghai, but then Deutsch only had to endure a year of my pain where the lovely folks in China suffered for over 7.

I’m so considerate with my nastiness.

Which is probably why that after all this, they still have to put up with me for 4 days next week.

Cue: Evil Laugh.

It’s been a memorable adventure so a big thank you for everything.

See you America. See you soon England.

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It Seems I Am The Fine Line Between Famous And Infamous …

How is your 2018 going so far?

I know it’s still early days – but is it looking good or bad?

Well, if it’s looking positive, I’m about to ruin it for you and if it is looking dodgy, I’m going to help you solidify your opinion.

Why?

Well, a few weeks ago, a nice guy called Paul McEnany asked if he could interview me about my career.

While I’m sure his reasoning for his request was to help planners learn what not to do, my ego said yes even before my mouth did … and while the end result is the bastard love child of rambling randomness and base-level swearing, it’s the perfect way to justify your pessimism for 2018 or to ensure your optimism for the new year doesn’t get too high.

So go here and errrrrm, enjoy [if that’s the right word for it, which it isn’t] and after you’ve heard my crap, listen to the brilliant interviews with people like Gareth Kay, Russell Davies, Richard Huntingdon, Martin Weigel and the amazing Chris Riley because apart from being hugely interesting and inspiring, you’ll get the added bonus of [1] undeniable proof I’m a massive imposter and [2] the knowledge that if I can have some sort of semi-successful career in advertising, you certainly can.

You’re welcome.



It’s Been An Honour …

After 7 years, today is my last day at Wieden+Kennedy.

Just as traumatic is that in 6 days, it will be my last day in China.

Or said another way, it will be my last day living in Asia-Pacific after 22 amazing years.

There’s honestly too much to say.

Too many memories to write about.

Too many people to thank and talk about.

So instead I’ll just say it has been the time of my life.

An amazing, spectacular, wonderful adventure both personally and professionally.

From marriage and babies to being part of work that defined World Cups and Olympics.

Wow.

It’s absolutely fair to say I will miss every bit of it but I’ll take the memories because it means I had the experience and for that I am truly grateful.

Now, because we’re in the middle of mad moving mode, this blog will be on a little hiatus for a few weeks.

Probably about a month. [Though we all know there’ll be the odd post here and there]

On the bright side, when it’s back – probably sometime in June, in time for my birthday [ha] – you’ll get to read posts that won’t just be about planning, but how I don’t understand how to make anything in America work.

I honestly think I’m going to find it harder to acclimatise to America than I ever did to China.

Hell, I can’t even order a cup of coffee without getting confused about their cup sizes.

So with that I want to sign off with a few little thank-you’s.

The reality is a huge amount of people made my time here amazing, however there’s some who had an even bigger influence and I want to call them out because the adventure I had – and am about to embark on – literally wouldn’t have been possible without them.

My wonderful planning team. Past and present. Every day was a genuine fucking honour. The awesome Kennedys. It was seriously the professional highlight of my last 12 months. Thank you. And that definitely includes you Juni. Kel Hook. For hiring me. You changed my life and I’ll never be able to thank you enough. Jason White. Thank you for supporting me even when I caused destruction. John Rowe. For being brilliant in every possible way and making my time at W+K Tokyo so good, I never wanted to leave. NIKE. I know that might sound corporate toady, but as I have nothing to gain from saying it, it means it is true. 99.7% of every person I met or worked with at Wieden+Kennedy worldwide … whether they are still here or long gone. Martin Weigel. You’re a cantankerous, warm hearted, brilliant man. Just propose to Mercedes and get on with it. Whiteside. Because you’re awesome and funny and humble and deserve so much and yet are happy with what you have. Clare Pickens. I love you. I literally fucking love you. [But stop cutting your hair because it makes you look shit] Sandi Hildreth. For being awesome and gorgeous and loving the same sort of rubbish music as me. Claudia Valderrama. For looking out for me even though you told me I was a “pain in the ass”. W&W, Azsa, Arlene and Max … for making sure I stay excited – and in awe – about the birth of amazing ideas. Gerber, for somehow – and I’m not sure how – influencing me to get tattoos. I came here with none, I leave with not enough. Simon Pestridge. Thank you for everything. In many ways, you changed my career and opportunities. You’re more than a great client, but a friend. Kim Papworth. For that talk that was totally worth the wait. Luhr. For being Luhr. Stech. For making your 6 months here, the most exciting 6 months for me full stop. David Terry and Paul Colman for trying really hard to be ‘alpha-males’ but actually being fucking sweethearts. Don’t worry, I won’t tell anyone. Joe Staples. He won’t understand why, which is why. MJ. No, not Micheal Jackson or Michal Jordan, but Matthew Jung … for being a phenomenal Nike and Converse client who backed us to do the best work we can do every-single-time. Karrelle. For pretending to still be British when he’s basically American. Steve Tsoi for still welcoming me to the table even though I never made life easy for you or your team. Scott Silverman. You had nothing to do with China, but if it wasn’t for you, I wouldn’t have had the chance to be here. Chris Jaques. You also had nothing to do with China, but if it wasn’t for you, I wouldn’t have had the platform to show others what I could do. What I could be. Dan Wieden. For not actually firing me even though you said, “You’re fired” every time you saw me. And starting a place that is so special amongst special companies. Xiaoli. For everything you have done for us, but most specifically for the love and care you have shown my son. China … for being so important to global business that you gave me access and exposure to the sort of senior leadership few in the World will ever get to experience. The amazing, warm, slightly crazy people of China. I will absolutely miss everything about your unique ways. Except the spitting and the plane delays. And finally – and most importantly – my beloved Jill, Otis and Rosie. Without you guys, none of this other stuff would have mattered.

OK, the Gwyneth Paltrow bollocks is over … and to prove it, have a look at this.

Do you know what it is?

That’s right, it’s one of the 600 stickers I have had made that I have spent the last 5 weeks hiding throughout the refurbished Wieden+Kennedy Shanghai office. And I mean ‘throughout’ … including various W+K hangouts, like Baker & Spice, Jamaica Blue and Little Catch.

That should make their life a pain in the ass for a few years.

It will be like I’ve never gone.

And with that, it’s time to go.

It’s been a lot of fun. Time for an adventure in LA. God help us all.



The Shanghai Kennedys Graduate …

So last week – on Founders Day – we saw The Kennedys Shanghai graduate after 9 months of trials, tribulations and torture [their words, not mine]

What an amazing journey … for them as well as for me.

I’ve got to be honest, I didn’t really know what I was taking on when I agreed to launch The Kennedys – Wieden’s creative talent incubator – but it has proved to be one of the best decisions of my life.

It’s been amazing.

Actually that doesn’t do it justice, it has been one of the most rewarding, exciting and creatively fulfilling times of my career.

Seriously.

Seeing these guys use their creative talent to brilliantly solve an amazing array of radically diverse challenges was an incredible privilege but the work they created was only part of the reward, because I also got to see how their journey affected all of them individually.

Watching them discover – and start to believe – in their own, individual creative voice was brilliant.

Not just in terms of how it affected the ideas they came up with, but also in how they looked at every challenge given to them.

At the beginning of The Kennedys, there was a sense of cautiousness – a feeling of concern they might do something wrong – but by the end, they didn’t give a shit about what others may think and had the confidence to go full force with whatever they believed.

Of course to get to that stage wasn’t easy … and yet the way we did it was.

In essence there were 2 parts.

The first was we needed the guys to feel they were in an environment where they were safe to be vulnerable.

Our view was that if they ever sensed they may be laughed at, criticised or ridiculed then we’d never get them to explore or experiment with where their creativity could go.

To achieve this, we told them we would never say ‘no’ to their ideas.

We could challenge them … we could ask as many questions as we like … but we could never, ever tell them their idea ‘is wrong’.

The second part was to give the guys challenges that made them vulnerable.

Part of this was to prove The Kennedys was a safe place for them to express themselves without limitation, but the other part was we knew the only way they’d discover the power of their truth was if they experienced real vulnerability and came out of it unscathed.

To do this, the first 3 months of assignments were made up of self expression exercises … from making a film about how you felt when you were made to dye your hair white, to creating art work about eating a live octopus to writing a resume of all your failures and an incredible amount of things in-between.

Now, I’ve got to be honest, a lot of people – including The Kennedys – felt I only did this so I could satisfy my evilness, but that is not the case at all.

When you see the creativity in the work they created later in the course – such as the takeaway coffee cup that turns into a frisbee for a local cafe that attracts lots of dog owners … to the Superhero toothbrush glove that makes 5 year old kids want to actually brush their teeth … to the innovation behind a Nike Shanghai Marathon campaign [to name but a few] – I’m pretty certain it was their comfortableness in their vulnerability that got them to this sort of work.

Nothing sums their confidence like their final assignment.

We asked them to come up with something they could leave at Wieden+Kennedy that defined what they had learnt over the course of The Kennedys.

In a perfect world, it would act as a legacy for them as well as an inspiration for everyone in the agency.

It didn’t take them long to sum up their 9 months experience with this turn of phrase …

“The freedom of creativity”

I liked that. I liked it a lot.

Their belief that creativity was about freedom and that freedom meant that any challenge could be met in interesting and intriguing ways was almost the perfect outtake from 9 months of bizarre and wonderful.

And so what did they do with their freedom of creativity?

This …

Yes … it’s a Street Fighter arcade game, but not like any Street Fighter arcade game.

You see the guys decided to reprogram the machine so it featured them as the fighters and included all their experiences over the 9 months of The Kennedy’s.

The characters.
The locations.
The challenges.

They’re all in there.

Including me … where my ‘special move’ is the F-Bomb, and a Birkenstock comes down to destroy everything in its way.

Cheeky bastards.

Someone at Wieden Tokyo asked me to explain what it was like and I said the best way to describe it was South Park on speed and LSD.

Seriously, it’s utterly mental and chaotic and for that alone, it perfectly sums up the journey and spirit of The Kennedys, let alone the way they used creativity to solve the challenge in the freshest of ways. 

But while it is absolutely awesome … what’s even better is the effort it took to make it.

I’m not talking about sourcing the game or even re-programming the game – though they were difficult in themselves – I’m talking about what they did to make sure it was all perfect.

For example, to ensure they could match all the animation of the ‘fighters’, everyone had to take thousands of photographs of themselves – in front of a green screen – in various poses.

THOUSANDS!!!

Then they needed to photoshop it all.

And then animate it.

And that’s before we get to all the other stuff like the background scenes … the animated story sequences and the re-design of the game cabinet.

At Wieden we have this phrase Fail Harder.

It basically means that if you are going to fail, make it because you were going after an audacious goal.

A goal that few would ever dare to try because they would see the obstacles rather than the opportunity.

This game – which they only had 3 weeks to pull off – is the perfect encapsulation of Fail Harder.

Except they didn’t fail.

In fact, it’s so good, I asked them to make another machine so I can have one for home. 

I’m thrilled they said yes … Jill, a little less so. Hahahaha.

Portland might have their “Fail Harder” wall but Shanghai has their “Kingdom of Chaos” Arcade game.  

I am in awe of these guys, I truly am.

7 strangers.
Over 9 months.
Given 21 individual assignments.
Producing over 140 pieces of work.

I couldn’t be prouder.

I couldn’t be more thrilled.

I couldn’t feel more honoured to have been a part of it and to have these talented guys in my life … even if they don’t exactly feel the same way, ha.

Of all the great things I’ve done at Wieden+Kennedy, this has undoubtedly been one of the best.

I’d go so far as to say it has been one of the best things I’ve ever done.

So before I end this post, I’d just like to say a big thank you to the guys who helped make this a very special time in my life.

+ The Magnificent Seven … Carmen, Felix, Griet, Matteo, Meng, Quentin and Wenshu
+ Juni Zhu, the Patron Saint of Saints
+ Arlene Lu and Maxito, the dynamic duo and table tennis losers
+ Patrick Rockwell, also known as the fixer
+ Bryan & Yang
+ Azsa
+ Stone
+ Grainne
+ Nike
+ Boom Boom Bagels
+ Jill Barker
+ Paula Bloodworth, Northy and Marula
+ Yvonne … for never raising an eyebrow when we put in our weird expenses
+ Kim Papworth, Joe Staples and Richard Turley
+ John Rowe and Ryan Johnson in Tokyo
+ Blake Harrop, Alvaro Sotomayor and Judd Caraway in Amsterdam
+ Tony Davidson and Ryan Fisher in London
+ Vitor Abud in Sao Paulo
+ Wieden HR who didn’t say anything even when we made The Kennedys do very weird shit
+ Everyone at Wieden+Kennedy Shanghai
+ Everyone who was part of the Kennedys in Amsterdam, London & Sao Paulo
+ Everyone who applied for the journey
… and finally David Kennedy [and Dan Wieden] who let this thing happen because on April 1st 1982, you started a company that believed in the freedom of creativity

If you ever have the chance to be in – or part of – The Kennedys in the future, whether that is in Shanghai or any of the other Wieden+Kennedy offices, grasp it with both hands.

It will change your life.

It did for me and I’m pretty sure it did for the 7 guys who were our guinea pigs in Shanghai.



This Is Not An April Fools …
April 4, 2016, 6:20 am
Filed under: Creativity, Culture, The Kennedys, Wieden+Kennedy

So today is a national holiday which means only one thing.

Yep, I’m on holiday again.

I know … I know …

But if you think that’s annoying, I’m going to be on holiday again on Friday.

And then the week after, I’m going to be in Tokyo again.

Which means there won’t be many posts this week or next.

But if you’re still kind of in shock at …

1. How lucky you are.

2. How I have managed to pull this off again.

… wait until you read this, it’s going to fuck your mind.

I’ll touch on it tomorrow. I have a feeling you’re going to have a lot to say about it.