The Musings Of An Opinionated Sod [Help Me Grow!]


And You Thought The Mouldy BK Burger Ad Was Provocative …

The fast food industry is having a hard time.

As tastes change and a more healthy lifestyle becomes more desirable, it is getting more difficult for them to operate as they once did.

While some brands are evolving their offering – like McDonald’s – others are taking a more pragmatic perspective.

The most famous, recent example is the BK Mouldy Burger which ignited all manner of debate – often with people quick to say it won’t work without anyone actually knowing what the goal of the work actually was.

Well in South Korea there’s a burger company that makes BK look positively innocent.

It’s not just how they used Supreme to inspire their logo in a way Uncle Martian would be jealous of.

Nor is it their audacious copyright infringement of famous cartoon characters to talk about themselves.

And it’s not even their proud claims of being ‘100% Beef Meat’.

No … it’s none of those, it’s their utter confidence of their product over their competitors.

Take a look …

Amazing eh?

Not just the aggressiveness … but the choice of words.

Linking the words ‘burgers’ and ‘shit’ makes a mouldy burger look positively appetising.

Then there’s the fact it’s in English.

When I lived in China, there were a bunch of stores that used English in their copy.

Sometimes it was for the audience it was targeting.

Sometimes it was because they thought it made them look ‘sophisticated’.

But a lot of the time – as I think is the case here – they did it because it enhanced their ‘authenticity’.

Given burgers are very American, I feel their idea was that by using English and being aggressive in their tone, they encapsulated the American spirit and as such, could say their burgers were authentic.

Of course, given Burger King and McDonald’s are also American slightly undermines that idea, but hey – it doesn’t seem they really put too much thought into how they came across.

I must admit, when I saw it, I couldn’t help feel it was like a Viz fake-ad from the 80’s.

Viz – for those who don’t know – was/is an English ‘adult-humour’ comic.

Years ago, I approached them about starting an ad agency.

They said no, which still disappoints me as not only were their spoof ads brilliant, but based on both Billionbox and BK’s recent work … there’s more and more brands seemingly trying to copy their style but without the brilliance, clarity, humour or memorability as them.



Another Monday. Another Bit Of Genius From Viz …
February 27, 2017, 6:15 am
Filed under: A Bit Of Inspiration, Innovation, Insight, Viz

This is so good I can’t even bring myself to add to it.

Except to say I won’t be adding to it.

God, I can’t help myself can I?

The only downside is that if I’ve started the week with posts about shit, how disgusting and low-brow will I have gone by Friday? Be afraid, be very afraid.



Viz Makes Mondays Bearable …
February 20, 2017, 6:15 am
Filed under: A Bit Of Inspiration, Viz

I love Viz.

I love them with all my heart.

I had the great experience of doing some work with them years ago, when I was trying to convince them to partner with cynic to be part of the creative department. My theory was anyone who could create such evil genius could create amazing advertising.

Alas they weren’t into it. Probably for the best.

But that still doesn’t stop me being in awe of their brilliance, vulgarity and sheer immaturity …

Hope the above #TOPTIP makes your Monday slightly less shit than your typical Monday.