The Musings Of An Opinionated Sod [Help Me Grow!]


My Book Log …

Here are a bunch of books I’ve found interesting in some way over the years. 

They cover a massive range of issues, but are all connected in some way to communication and/or human motivations.

• What If
• Impropoganda
• American Ad Award (Volume 4)
• Award (Edition 1987 & 2000)
• USA Ad Review (Edition 25)
• One Show (Volumes 17 & 19)
• D & A D (Edition 1997 & 2000)
• Eurobest – (Edition 2 & 1997)
• NY Festivals (Volumes 6, 7, 8 & 9)
• Graphis Advertising 1998
• Wit (Volumes 1, 2 & 3)
• The World Best Online Campaigns
• Advertising Today – Warren Berger
• The New, New Thing – Micheal Lewis
• Open Minds – Andy Law
• Branded – Alissa Quart
• F’d Company – Philip J Kaplan
• Truth, Lies, Ad’s – John Steel
• Jigsaw Man – Paul Britten
• Picking Up The Pieces – Paul Britten
• The Art Of Deception – Kevin D Mitnick
• Mindhunter – John Douglas
• Stupid White Men – Michael Moore
• TV Nation – Michael Moore
• Cutting Edge Ads – Jim Aitchison
• Amazon.com – Robert Spector
• Anita Roddick – Anita Roddick
• Brand Manners – Hamish Pringle
• Attention – Ken Sacharin
• Batteries Included – Nigel Barlow
• Adcult USA – James Twitchell
• Anatomy of Buzz – Emanuel Rosen
• Mad Ave – Art Directors Club
• Up The Agency – Peter Mayle
• Ogilvy On Ad’s – David Ogilvy
• Why We Buy (x2) – Paco Underhill
• Mind Wars – Ian McFayden
• Nobrow – John Seabrook
• What Ad’s Is – Maurice Smelt
• Brand Spirit – Hamish Pringle
• Gonzo Marketing – Chris Locke
• Clue Train Manifesto – Chris Locke
• Differentiate Or Die – Jack Trout
• Ad Handbook – Sean Brierley
• Disruption – Jean-Marie Dru
• Under The Radar – John Bond
• Fast Food Nation – Eric Schlosser
• Reefer Madness – Eric Schlosser
• BooHoo – Ernst Malmsteen
• Burn Rate – Micheal Wolfe
• Tipping Point – Malcolm Gladwell
• Faster – James Gleick
• Cybergypsies – Indra Sinha
• Richard Branson – Richard Branson
• Branded – Gareth Williams
• No Logo – Naomi Klien
• Advertising – Dave Saunders
• Remember When – Robert Opie
• Top 10 Of Everything – Robert Ash
• After Image – John Grant
• Writing On The Wall – Geoff Burch
• Genie’s Wisdom – Jack Trout
• People Watching – Desmond Morris
• Purple Cow – Seth Godin
• Brand Failures – Matt Haig
• Girl Heroes – Susan Hopkins
• Over There – Granta
• What It Feels Like – Esquire
• The Philosophy Gym – Stephen Law
• Liars & The Lying Liars Who Tell Them – Al Franken
• 22 Immutable Laws Of Branding – Al & Laura Riles
• The Best Democracy Money Can Buy – Greg Palast
• Who Moved My Cheese – Spencer Johnson
• The Art Of The Steal – Frank Abagnale
• The Anatomy Of Motive – John Douglas
• Next – Ira Matathia & Marian Salzman
• Innovation & Creativity – Jonne Ceserani & Peter Greatwood
• Everything You Know Is Wrong – Edited by Russ Kick
• Clueless in Advertising – May Lwin & Jim Aitchison
• Even More Offensive Marketing – Hugh Davidson
• Lose Friends & Infuriate People – Jonar Nadar
• 100 Posters Of The Century (Campaign)
• Mrs Slocombe’s Pussy – Stuart Jeffries
• Why I Hate Flying – Henry Mintzberg
• Banks Behaving Badly – Maria Preudergast
• Brands In The Balance – Kevin Drawbaugh
• Ad’s And The Mind Of The Consumer – Max Sutherland
• Textbook Of Wisdom – Edward de Bono
• Nudist On The Late Shift (x2) – Po Bronson
• Marketing Insights & Outrages – Drayton Bird
• Hey Whipple, Squeeze This – Luke Sullivan
• Beermat Entrepeneur – Mike Southon & Chris West
• Sociology: The Basics – Martin Albrow
• 101 Experiments In The Philosophy Of Everyday Life – Roger-Pol Droit
• Brands: Visions & Values – John Goodchild & Clive Callow
• A New Brand World – Scott Bedbury & Stephen Fenichell
• Authenticity: Brands, Fakes, Spin & The Lust For Real Life – David Boyle
• Marketing Myths Killing Business – Kevin Clancy & Robert Shulman
• The Unknown Darkness – Gregg O. McCrary
• Radical Marketing – Sam Hill & Glen Rifkin
• Simplicity Marketing – Steven Cristol & Peter Sealey
• Brain Darts – Turkel, Schwartz & Partners
• Communication Arts – Dec ’97, ’99, 2000
• Epica – Euro Ad’s (Volume 9, 10 & 11)
• Art Directors Annual – PhotoVision (Edition 79)
• 100 Outdoor Posters You Wished You Created – Australian Postebs
• Best Of European Ad’s 1999 (8th Edition)
• Spree – Pamela Klaffke
• The Big Moo – Seth Godin
• Lore Of Average – Karen Farrington
• Mind Gym – Time Warner Books
• Re-imagine – Tom Peters
• Brand Hijack – Alex Wipperfurth
• Mind Maps For Kids – Tony Buzan
• Blink – Malcolm Gladwell
• A Mind Of Its Own – Cordelia Fine
• The Last Victim – Jason Moss
• Crap Towns – The Idler
• Business Miscellany – The Economist
• Crap Towns 2 – The Idler
• Crap Jobs – The Idler
• The Gripes Of Wrath – Simon Carr
• The Inside Of Viz – Chris Donald
• Conspiracy Theories – Kate Tuckett
• What Just Happened? – James Gleick
• Campaign Brief: The Works 2004
• 60 Trends In 60 Minutes – Sam Hill
• Free Prize Inside – Seth Godin
• The Corporation – Joel Bakan
• Talk To The Hand – Lynne Truss
• Sun Tzu Was A Sissy – Stanley Bing
• Teach Yourself To Think – Edward de Bono
• 50 Facts That Should Change The World – Jessica Williams
• Everything Bad Is Good For You – Steven Johnson
• How To Have A Beautiful Mind – Edward de Bono
• Meaning: The Secret Of Being Alive by Cliff Havener
• From Worst To First – Gordon Bethune
• Wisdom Of Crowds – James Surowiecki
• Eating the Big Fish – Adam Morgan
• Brand New Brand Thinking – Merry Baskin & Mark Earls
• Belle De Jour: Intimate Adventures of a London Call Girl – Published By Phoenix
• My Life Among The Serial Killers – Helen Morrison
• The Rise Of The Creative Class – Richard Florida
• Sue/Petition (Going Beyond Competition) – Edward de Bono
• Arrogance: Rescuing America From The Media Elite – Bernard Goldberg
• The 18 Immutable Laws Of Corporate Reputation – Ronald J. Alsop
• Polar Bear Pirates – Adrian Webster
• Sun Tzu: Strategies For Marketing – Gerald A Michaelson & Steven W Michaelson
• The Soul Of The New Consumer – David Lewis & Darren Bridger
• The Secret Life Of Teens – Gayatri Patnaik & Michelle T Shinseki
• Creative Advertising – Techniques From The World’s Best Campaigns – Mario Pricken
• The True Stella Awards – Randy Cassingham
• How Mumbo Jumbo Conquered The World – Francis Wheen
• Is It Just Me Or Is Everything Shit? – Steve Lowe & Alan McArthur
• Why Business People Speak Like Idiots – Brian Fugere & Jon Warshawsky
• Brain Tattoos Creating Unique Brands That Stick In Your Customers Mind – Karen Post
• The New Positioning – Jack Trout & Steve Rivkin
• Odds’R – The Odds On Everything Book – Roger L. Schlaifer
• 100 Most Dangerous Things In Everyday Life – Laura Lee
• The Global Me (New Cosmopolitans and the Competitive Edge) – G. Pascal Zachary
• The Sterling Book Of Proverbs – Gratian Vas
• The Sterling Book Of Quotations – Vijya Kumar
• Positioning: The Battle For Your Mind – Al Ries & Jack Trout
• Brand Royalty: How The World’s Top 100 Brands Thrive & Survive – Matt Haig
• The Mind Map Book – Tony & Barry Buzan
• Why Is It Always About You? – Sandy Hotchkiss
• The Smartest Guys In The Room (Enron) – Bethany McLean & Peter Elkind
• A Shite History Of Nearly Everything – A. Parody
• The Pendant’s Revolt – Andrea Barham
• The Timewasters Letters – Robin Cooper
• Anyone You Want Me To Be – John Douglas & Steven Singular
• Brit Wit – Susie Jones (summersdale.com)
• Trade Secrets: Everything About Everything – BBC Books
• The Art Of Systems Thinking – Joseph O’Connor & Ian McDermott
• Bang – Linda Kaplan Thaler & Robin Koval
• The Economic Hitman – John Perkins (Audio CD)
• The Golden Ghetto: The Psychology Of Affluence – Jessie O’Neill
• Michael Moore Is A Big Fat Stupid White Man – David T Hardy & Jason Clarke
• The International Thesaurus Of Quotations – Eugene Ehrlich & Marshall De Bruhl
• The Lexicon Of Stupidity – Ross & Kathryn Petras
• The World’s Worsts – Les Krantz & Sue Sveum
• The Hypochondriac’s Handbook – John Naish
• Dictionary Of Provebs – Penguin Reference Books
• NLP At Work – Sue Night
• Affluenza – Oliver James
• Sway – Ori & Rom Brafman
• Gadget Nation – Steve Greenberg
• Gang Leader For A Day – Sudhir Venkatesh
• The Black Swan – Nassim Nicholas Taleb
• Persuasion: The Art Of Influencing People (2nd Edition) – James Borg
• The Undercover Economist – Tim Harford
• Grumpy Old Wit – Rosemarie Jarski
• Why We Read What We Read – Lisa Adams & John Heath
• The Book Of Facinating Facts – John Blake Books
• The World Almanac & Book Of Facts 2007 – World Almac Books
• What Are The Odds? – Graham Sharpe & Roger L. Schlaifer
• Schott’s Almanac 2008 – Ben Schott
• Schott’s Almanac 2010 – Ben Schott
• Pears Cyclopedia – Dr Chris Cook
• Confessions Of An Economic Hitman – John Perkins
• How To Be Cool – Will Smith
• This That And The Other – Mitchell Symons
• Get Smashed – Sam Delaney
• Catflaps And Mousetraps – Harry Oliver
• The End Of The Question Mark – AQA 63336
• (Not That You Asked) Steve Almond
• I’ll Be Watching You: Inside The Police 1980-83 – Andy Summers
• 1000 Tattoos – Ed. Henk Schiffmacher
• The Lying Ape – Brian King
• Beyond Coincidence – Martin Plimmer & Brian King
• The Raymond Delauney Emails – Raymond Delauney
• Great Email Disasters – Chas Newkey-Burden
• Delete This At Your Peril – Bob Servant
• Cool Hunting – Peter Gloor & Scott Cooper
• Is It Just You, Everything’s Not Shit – Steve Stack
•The Secret History Of The American Empire – John Perkins
• Walking In On Mum And Dad – Brian King
• Microtrends – Mark J. Penn
• Super Crunchers – Ian Ayres
• Brands Be – Stuart Hammonds (SEE)
• All It Takes To Be Successful In Business (And Life) – Stuart Hammonds (SEE)
• Quirkology – Richard Wiseman
• Number Crunch – John S. Croucher
• Economist Pocket World In Figures ’07
• Economist Pocket World In Figures ’08
• The Spikes ’07 [Asian Advertising Awards]
• A Whole New Mind – Daniel H Pink
• The Obvious – James Dale
• Small Is The New Big – Seth Godin
• The Culture Code – Clotaire Rapaille
• Critical Mass: How One Thing Leads To Another – Philip Ball
• The Undercover Economist – Tim Harford
• Whatever You Think, Think The Opposite – Paul Arden
• Watching The English (Hidden Rules Of English Behaviour) – Kate Fox
• Freakonomics – Steven D Levitt & Stephen J Dubner
• Book Of Lies – Andrews McMeel Publishing
• Can Cows Walk Down Stairs – Paul Heiney
• Office Wit & Wisdom – Tracey Turner
• Welcome To Britain – Jan Williams & Chris Teasdale
• Forbes Magazine: Book Of Business Quotations
• Problem Solved: A Primer In Design & Communications – Michael Johnson
• Collapse: How Societies Choose To Fail Or Survive – Jared Diamond
• Willing Slaves: How The Overwork Culture Is Ruling Our Lives – Madeleine Bunting
• Shopped: The Shocking Power Of British Supermarkets – Joanna Blythman
• How British Is That? – The Eccentric British Guide Book (Crombie Jardine Publishing)
• Foul: The Secret World Of FIFA – Andrew Jennings
• Why The Toast Always Lands Butter Side Down – Richard Robinson
• 100 Bullshit Jobs And How To Get Them – Stanley Bing
• The Secret Diary Of Grumpy Old Men – Stuart Prebble
• The Positive Power Of Negative Thinking – Julie K. Norem
• What We Believe But Cannot Prove – Edited By John Brockman (Pocket Books)
• Apples, Insights & Mad Inventors – Jeremy Bullmore
• Cool Brands: An Insight Into Some Of Britain’s Coolest Brands – Superbrands.org.uk
• Public Relation Disasters: Inside Stories & Lessons Learnt By Gerry McCusker
• Why Not? – Barry Nalebuff & Ian Ayres
• The Book Of General Ignorance By John Llyod & John Mitchinson
• Tricks Of The Mind By Derryn Brown
• Is It Me Or Is Everything Shit? (Volume 2) By Steve Lowe & Alan McArthur
• Speeches That Changed The World By Simon Sebag Montefiore
• Words That Work (It’s Not What You Say, It’s What People Say) By DR Frank Luntz
• Affluenza – Clive Hamilton & Richard Dennis
• Why The World Is Full Of Useless Things – Steve McKevitt
• The Book Of General Ignorance – Stephen Fry & Alan Davies
• Marketing Gurus: Lessons From The Best Marketing Books Of All Time – Chris Murray
• Super Freakonomics – Steven D Levitt & Stephen J Dubner
• Smile Or Die – Barbara Ehrenreich
• This Is Advertising – Eliza Williams
• Never Saw It Coming – Karen A. Cerulo
• This Book Has Feelings – Dr Neil Scott & Dr Sandi Mann
• Churchill’s Wit – Richard M Langworth
• One Hundred And One Things To Do – Kesselskramer
• The Element – Sir Ken Robinson
• This Is Your Brain On Music – Daniel Levitin
• The Advertising Concept Book – Pete Barry (Thames & Hudson)
• Yes! – Noah J. Goldstein, Steve J. Martin & Robert B. Cialdini
• Super Sense – Bruce Hood
• Snoop – Sam Gosling
• The Consolations Of Philosophy – Alain De Botton
• The Pleasures And Sorrows Of Work – Alain De Botton
• The Architecture Of Happiness – Alain De Botton
• Them – Jon Ronson
• The Men Who Stare At Goats – Jon Ronson
• Never Use White Type On A Black Background – Page One (HK) Books
• Earth: A Visitors Guide – Ian Harrison
• Top 10 For Men – Russell Ash
• The Female Brain – Louann Brizendine
• China By Numbers 2009 – China Economic Review
• McMafia – Misha Glenny
• The Crunch – Alex Brummer
• Deluxe: How Luxury Lost Its Lustre – Dana Thomas
• Stealing Your Life – Frank W Abagnale
• How Starbucks Saved My Life – Michael Gill
• The Logic Of Life – Tim Harford
• Sway – Ori & Rom Brafman
• The 4 Hour Work Week – Timothy Ferriss
• Richistan – Robert Frank
• The Anglo Files – Sarah Lyall
• Good Guys & Bad Guys – Joe Nocera
• Traffic – Tom Vanderbilt
• The Economic Naturalist – Robert H Frank
• Economist Pocket World In Figures ’09
• Economist Pocket World In Figures ’10
• Cityboy: Beer & Loathing In The Square Mile – Geraint Anderson
• The Logic Of Life – Tim Harford
• How To Have Kick Ass Ideas – Chris Barez-Brown (WhatIf)
• Predictably Irrational – Dan Ariely
• Discover Your lnner Economist – Tyler Cowen
• Powers Of Persuasion – Winston Fletcher








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