The Musings Of An Opinionated Sod [Help Me Grow!]


Women Are Stronger Than Men …

A few weeks ago, I saw these 2 headlines being shared on social media …

Look at them!

Seriously, the fact women deal with this blatant – and subtle – prejudicial shit every single day and don’t want to kill every man they meet, is proof they’re stronger than any man can be.

I cannot tell you how much I really, really hope sperm stops depression in men as well as women.

Not just because depression is an incredibly debilitating illness, but the headlines and machismo bullshit we’ll see from all the misogynists around us, will be hysterical.

Though in a perfect world, it will be women’s pee that will be discovered as the ultimate ‘cure for all’ … because that would really fuck with them.

I’m so over this bullshit and I know I am not the only one … but as I discovered in my time in America, saying you don’t like something is not the same as doing something about it because we know the misogynists will keep doing their bit.

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Still Annoying People …

So it’s nice to know that despite starting my second new job – in my second country – the stickers I left around Wieden+Kennedy Shanghai are still being discovered.

I’ve been told there’s a couple of people there who think it’s a joke that has gone too far, but apart from the fact Mr Wieden himself has done far, far worst [delivering the post on a horse, for example] and the whole premise of W+K is creative [I know, that’s a pretty big call to justify them] they’re going to get really frustrated when they realise there’s still hundreds of the bloody things still to be found.

This makes me so happy.

So very, very happy.

Cue: Evil Laugh.



The Coolest Business Card Ever?

So as many of you know, I’ve been doing a long-term, side project with a famous rock band.

Well about 2 months ago, when I was still in the US, I received a box of business cards.

Metallica business cards.

Now as excited as I was about getting them, I was a bit confused for 3 reasons …

1. I’d been working for them for over a year so couldn’t work out why I’d only just got them.

2. The work I do for them has absolutely no reason to ever need a business card.

3. I was about to move to the UK so the phone number on the card would soon be redundent.

I then discovered that I’d been on probation for that whole time [which they had never mentioned to me], I needed a way to gain some speedy respect with some of the people they were connecting me to [because obviously, on my own, it’s impossible] and apparently I’m “an asshole” for not reminding them I moving country [even though I absolutely had told them I was moving country fact] but who cares … I’m now the proud owner of some obsolete business cards with an awesome email address and for that – and, I suppose, the amazing opportunity they’re giving me – I’m eternally grateful.

Christ, first I ended last week on a positive note and now I’m seeing the silver lining in things.

Who am I?

And it’s a Monday.

Seriously, we should all be getting worried around now.



When We Talk Of Heroes, JK Rowling Is One Of My Biggest …
October 5, 2018, 6:15 am
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Empathy, Legend

It’s been a great first week for me at R/GA, so I’m going to do something crazy and end the week on a positive.

JK Rowling is a hero of mine.

Not just because she got more kids to read books than all government education departments put together.

Not just because she created a story that addresses issues kids may face and help them believe they can beat it.

[EG: Voldemort is based on the feelings you get when suffering ‘depression’]

Not just because she persevered when everyone around her was turning their back on her.

Not just because she’s smart, funny and stands up for what she believes in.

But because of this …

If it’s not amazing enough that she made over a billion pounds from her work, I find it even more amazing that she is no longer a billionaire because of her charitable donations.

But the thing that makes me smile is that Forbes describes her loss of billionaire status as ‘falling off’, when I am pretty sure if you asked JK Rowling, she would say ‘intentionally demoted herself’.

At a time where many people are given ‘hero’ status, JK Rowling is one of them that I think is truly worthy of that title.

How’s that way to end the week!?



Welcome To Inauthenticity …

I’ve written about Gary Vee before.

And while I admire his ability to promote himself – and don’t deny his considerable entrepreneurial spirit – I feel he is entering that dangerous area where he’s starting to blindly believe his own voice, without any sense of objectivity.

Now there’s many successful people who are like that, but given he preaches on a platform of self awareness, I find this new chapter of his ego particularly unpleasant to witness.

What has raised my ire?

This …

Yep, he has launched his own range of sneakers.

Sneakers!

What the fuck?

Apart from maybe watching sport or having once ridden a skateboard, what credibility has he got to do that?

I could maybe accept it he had got some fantastic – and credible – people to help create them, but that is never mentioned at all.

Of course not, because even if that is the case, I doubt his ego would allow it.

And maybe that’s why he wants people in marketing and entrepreneurship to support him rather than athletes … despite the fact they’re made to look like the bastard love-child of Adidas and K-Swiss.

That’s right, it’s not enough for Mr Vaynerchuk to create a pair of ‘sneakers’ that’s been influenced/plagarised by one credible sports brand, he wants to double influence/plagarise … which kind of sums him up through and through.

Seriously, anyone who buys a pair of these is basically anti-sport and pro-asshole.



Hanging On To The Past …

I appreciate I am the last person who should be writing a post with a title like this one, but recently – when I was in Hong Kong – I saw this billboard …

Now I get that once upon a time, HK was indeed a gateway to China and … in some categories, like law and, to a degree, international finance, it still has a significant role … but China is not this closed off country anymore, in fact I could argue it’s more commercially minded than HK so it seems this is the worst headline you should use to try and attract clients.

Without doubt there’s a role for advertising in HK airport for people traveling to China – especially Chinese tourists – but it’s not because they don’t have options there, hell they have more options that any other place in the World, it’s that you might help them want your option more than the countless others they’ll have available to them the moment they land.



Every Detail Matters …

So I’ve not been sacked – yet – which means I feel confident enough to write another post for the week.

About a month ago, as I was flying to LA from Hong Kong, I re-watched the Michael Mann classic, Heat.

Making a movie – like making communication – consists of many elements.

Sure, you need a great story and you need great actors who can bring that story to life … but what really elevates the work to something special is a passion for the details.

Or said another way, the craft of craft.

In simple terms, this means the person heading the project doesn’t just appreciate what they don’t know, but they trust the people around them, who do.

They create the time and space for the broader team to do their best work on their areas of expertise. Encouraging debate and discussion to explore how each member of the team believe they can enhance the goal of the project to even bigger and more exciting places.

I think Heat is an example of this.

While Michael Mann wrote and directed the film, he allowed his expert team to be experts … ensuring every scene was as powerful or as believable as it can be.

There are many things I could highlight …

From allowing De Niro and Pacino to ad-lib their cafe scene because he trusted their talent to make the moment something unique right through to making sure the way the actors left the bank [after they robbed it] mirrored how trained soldiers would leave such a building.

[Apparently that scene is still used by many military organizations as a way to train their soldiers on how to leave a building]

But while those things are good, if you really want to see craft in action – and understand the impact it can have on the final product – then rewatch HEAT and marvel at the sound design of the main gun fight … because despite the movie being over TWENTY THREE YEARS OLD, it still stands out for all its majestic power and still continues to make the viewer feel like they’re actually in the scene.

Details matter.

Talent matters.

Craft matters.